December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers. Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration.
One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static.
Surprisingly, and I say that for a paper that makes very little promotional/editorial effort in the Irish market, The Daily Star on Sunday was up 1,300 on the month. The Sun on Sunday was down 800 copies and as a group, the tabloids were down 500 copies.
The Sunday Times took a bit of a pasting in December dropping 2,300 copies or 3%. Again this drop was in the trade and not a remodelling of the bulks
|Title||Dec-17||Nov-17||Dec-16||M/M||Y/Y||% M/M||% Y/Y|
|Irish Daily Star||46,512||47,349||48,395||-837||-1,883||-2%||-4%|
|Irish Daily Mail||34,247||35,151||42,990||-904||-8,743||-3%||-20%|
|The Daily Telegraph||2,078||1,957||2,324||121||-246||6%||-11%|
|Daily Star – Sunday||15,322||14,008||13,993||1,314||1,329||9%||9%|
|The Sun on Sunday||51,877||52,795||52,335||-918||-458||-2%||-1%|
|The Mail on Sunday||68,117||69,366||83,773||-1,249||-15,656||-2%||-19%|
|The Sunday Telegraph||1,679||1585||1,662||94||17||6%||1%|
|The Sunday Times||73,464||75,802||81,245||-2,338||-7,781||-3%||-10%|