The penultimate numbers of 2020. Most of the papers are now showing serious declines on the pre-covid numbers. Least we should forget, for the audited month of November Ireland was at level 3 restricting movement and work – certainly had a knock on effect on newspaper circulation
Numbers for October arrived and it’s interesting to note that if you look at where some of the publications were pre-COVID-19 there are definite signs that the pandemic is having a real effect on some papers. The Daily and Sunday Express are down substantially on their numbers in February. My own personal take on this is that both papers have a particular place in ‘middle-England’ which, without being ageist, does
Similar to last month, the numbers are coming in slowly and not in one tranche.
Some numbers beginning to come through, more publications will report during the week. The Daily Star dipped 14% on the month and they are down 41% since the start of this pandemic. Not they are normally in the same paragraph, but the Financial Times has fallen 39% since March. There are no numbers to indicate if there has been an increase in their online subs. The only paper showing any
July 2020 ABC numbers are in and its a mixed bag. Some titles are doing better on the previous month and some are not. The column entitled P.C. means ‘pre-Covid’. Its just to focus on the increases or the falls when compared to the pre-pandemic numbers. The standout number if the Financial Times which has lost 36% of it’s sales since the introduction of Covid19. It stands to reason with
Where are they now? It seems like as good a time as any to have a retrospective look at the market since the beginning of the lockdown, concentrating on how newspaper sales have been hit. This has to be viewed with one large caveat in the News UK have not reported since February – as they are allowed to do under the Covid reporting rules. It means that some 34%