After the relative excitement of last months abandonment of the ABC’s by IN&M, the August monthly figures are a bit of a damp squib. However, August always brings one certainty – a short-lived revival of the tabloid market on the back of the UK soccer season kicking into life again. Collectively the red tops added 4% month on month or short of 5,000. In comparison to August of 2018, it’s an improvement in both actual numbers and percentage (4,200 and 3%). The Sun on Sunday was also a benefactor of the soccer season adding 2,000. The Sunday Times had a decent month adding 2,500 or 4% and with no meeting in the bulks department. Market up by 3% month on month and down 11% on the year.