SEO Ireland, Search Engine Optimisation, Media and Marketing Consulting

Jan June 2014 ABC's
Island of Ireland Report

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809,000

80%

18%

27%

15%

13%

9%

9%

Any Radio

September ABC's

Monthly ABC's Irish
Newspaper Circulations

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September 2014 Irish Newspaper ABC Circulation

As predicted, the tabloids slipped back after the euphoria of the start of the premiership abated in September. All the tabloids lost their August lustre and now it’s simply a slow decline to the “C” word on the 25th of December.

The Star and Sun are now perilously close to the slipping into the 50’s. Both papers tested those waters briefly earlier in the year only to be saved by the kick of a ball in August. The Star managed to hold on to most of the gains in August whereas The Sun and Mirror were back around 1,500 each on the previous month. But, I’d suggest, if the premier league begins to show a forerunner early in the season, then the appetite for news of the "foreign game" may wane.

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August 2014 Irish Newspaper Circulation

I had to double take on these sets of results – so used to the doom and gloom at follows the monthly figures like a bad smell that there was a modicum of disbelief and a measure of self-doubt about my ability to use a spreadsheet.

But, no they are the real deal. In August, ever paper under scrutiny, made month on month gains bar the FT and the Mail on Sunday. I couldn't recall the last time that happened but you can put a lot down to sport. The kick off of the premier league would have helped the tabloids especially who in the morning are up over 4,000. The Championship semi finals in both hurling and football would also have helped them over the line. The Star and The Sun being the big beneficiaries of the new season. 

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JNRS Irish Newspaper Readership 2014

 The JNRS Irish newspaper research was released yesterday – without the fanfare that used to be associated with its unveiling some years back. But then it’s only fair to say that some years back some publishers we possibly seeing a growth on their readership year on year. 

Since the survey of 2012/3 the readership has been divided between readership of the print edition and a newsbrands digital offering, if they have one. The results are in the tables below and just a few items to point out as I’m not about to glaze over deciphering every nuance in the survey. But I’ll simply go through a few points and leave the speculation for others.

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Newspaper Circulation Jan June 2014

“Ta-da” - the cosmetic adverts catchphrase. I use it mockingly as it heralds the publication, finally, of the ABC’s of the remaining newspapers in the market. Plenty of cosmetics would be needed to make these figures even vaguely attractive.

The total market contacted by 7% over a twelve month period. The market is still 204m newspapers a year, but falling at 7% per annum isn’t a sustainable business model. The morning market is falling faster than the Sunday market and you can have as many hypothesis on that as you like. 

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Morning Newspaper Circulation Jan June 2014

The morning market slipped back 6% to 463,000 since the audit of Jan-June 2013 and has now dropped 28% since 2000. The brunt of the fall was felt in the ‘red tops’ who collectively have fallen 35% since the millennium whereas the non red-tops have declined by 22%.  

The Irish Independent lost  8,700 copies or 7% of its circulation over the year and managed to kept the bulks at 13% the same as last year. The Irish Times managed to stay ahead of the eighty mark but lost 3,800 (-5%) over the same period last year. But, perhaps things could have been worse if the ‘bulks’ hadn't kicked in. The Irish Times increased their bulks from an average of 6,036 last year to 9,014 this time out or 4.2% of sales in 2013 to 11.3% of sales in 2014.

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Sunday Newspaper Circulation Jan June 2014

The market fell by -6% or 53,000 in twelve months. The Sunday Independent dropped 12,000 over the twelve months to 220,000. The Sunday world lost 13,000 which drops it back to below 200,000 to 198,000. The Sunday Business Post, despite a new look, lost 11% to rest at 34,000.  

The Daily Star on Sunday does nothing in the market here and is beginning to reap what is it has sown with an 11% decline year on year. The People outperformed that and dropped 16% of its sales in the year. At head office a decision has been made that the Sunday mirror and Peoples’ editorial is to be merged and might signal the beginning of the end for the title

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July ABC 2014 Irish Newspaper Circualtion

Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month.  However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot among the redtops as well.

The Daily Mail reports a drop of over 6,000 on the month (-13%) which is a fairly sizeable decrease in a calendar month but much of that could be down to a reduction in their Multiple Copy Sales figure which dropped by over 3,000 month on month. The rest of the mornings are minimal in terms of movement and reporting worth.

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Irish Newspaper Circulation June 2014

This month sees The Sun and The Daily Star dip below the sixty marks and the Mirror roots itself solidly into the forties. I’ve never made any bones about it – but I’m a huge fan of tabloids, but by no means a tabloid apologist when they over step the mark – as they have on numerous occasions.

The dip this month is particularly worrying for that group of papers. I appreciate dropping below sixty is purely psychological, but it has the ability to affect people within a struggling news brand. Selling a publication with a circulation of (say) 61,000 is marginally easier than selling one with a circulation of 59,000! The three tabloids are down 14,000 on the year an there seems to be no letup in the pace of their decline. Furthermore, I’d suggest that there no real fall-back for them – the tabloid reader doesn’t do digital as seen in the numerous NRS surveys in the UK.     

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ABC Irish Newspaper Circulation May 2014

Nothing spectacular happened in May – the end of the premier league and the beginning of the Football and Hurling championship (and therefore order being resorted to the world!).

The ABC’s were equally less than spectacular and continued along the same lines as normal. The Daily Mirror stepped into dangerous territory, dropping below the 50k mark. It had dipped there before in December, but that’s allowed given the season etc.The Daily Star managed to keep ahead of The Sun by a slim 82 copies, dropping 900 copies in the month and the latter picking up 300.

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UK NRS Readership Data 2014

The NRS readership data was released today and it shows definite patterns emerging in UK readership data. The research covers April 13 to March 14 and combines the traditional face-to-face research to determine the ‘print’ element and comscore data to determine the web portion of the research.

The first item you’ll notice is the proliferation of minuses in the Print /- column showing the decline in print readership in the past twelve months with the Guardian group falling the most. The rest of the qualities managed to save some face – but only relative to the Guardian fall.

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Facebook Publication Statistics

Tracking the social media element of news publications yields some interesting results. Looking at the infamous Facebook likes and fans shows that the papers are making an effort on that front recruiting fans on a daily basis.

Tracking this back to June of last year you can see that the Irish Times had the jump on the Independent, but the latter hunted them down over the year and is now only just over 10,000 behind. Both papers are adding fans at about 20% per month in the recent past. *

What’s really interesting is the approach adopted by each publication on Facebook. Their post types differ wildly in each case (according to www.quintly.com which does the spadework for me on this one). 95% of the Independent’s posts are photo based whereas 85% of the Irish Times posts are links but to the naked eye the pages look very similar, it’s just the approach that differs (table below shows the numbers between mid April and mid May)  

  II IT IE
Link 41 479 246
Photo 866 79 417

 

*July 2014: I thought I'd update the graph below as The Irish Independent did finally manage to get the jump in The Irish Times.

 

fb papers july

 

April 2014 Irish Newspaper ABC Circualtion

April was a very busy month with a few big sporting events and Easter and all that it brings. Easter is not the kindest for newspapers with the daily papers opting to exclude the 18th and 21st (Good Friday and Easter Monday) from their month’s total and the Sundays opting to exclude the 20th.

The tabloids would have been helped with Aintree and, to a lesser extent, the National League Final. The Daily Star added 1,700 and the Mirror 400 odd, The Sun on the other hand dropped 131 copies – all on the previous month. In fact the tabloids we up just over 2,000 on the month but 12,000 behind year on year. The Daily Mail, not reliant on Aintree of the National League, was down 800 copies on the month.

The Sunday tabloids were down 4,000 on the previous month and remembering that they were only counting three editions which might add to the volatility. The big faller this month was the Sunday Times mislaying nearly 8,000 copies or 8% on the previous month and down over 12,000 on the year.  The Mail on Sunday was more or less unchanged but down 7,000 on the year. 

Title Apr-14 Apr-13 Mar-14 Y/Y M/M % Ch Y/Y
Daily Mirror  50,548 53,694 50,113 -3,146 435 -5.9%
Daily Record 438 499 401 -61 37 -12.2%
Irish Daily Star 62,080 66,804 60,327 -4,724 1,753 -7.1%
The Sun 60,874 65,203 61,005 -4,329 -131 -6.6%
             
Daily Express 2,840 2,858 2,740 -18 100 -0.6%
Irish Daily Mail 50,023 50,911 50,901 -888 -878 -1.7%
             
The Daily Telegraph 2,768 2,895 2,656 -127 112 -4.4%
Financial Times 2,475 2,758 2,480 -283 -5 -10.3%
The Guardian 2,826 3,099 2,744 -273 82 -8.8%
i   807        
The Independent            
The Times 2,250 2,115 2,137 135 113 6.4%
Morning Market 235,504 251,643 235,504 -16,139 0 -6.4%
             
Daily Star - Sunday 19,060 22,060 19,468 -3,000 -408 -13.6%
The Sun/NotW 54,541 57,604 56,101 -3,063 -1,560 -5.3%
Sunday Mail 885 1,050 899 -165 -14 -15.7%
Sunday Mirror 33,774 37,552 35,867 -3,778 -2,093 -10.1%
The People 13,346 16,695 13,699 -3,349 -353 -20.1%
             
Sunday Express 3,562 3,422 3,494 140 68 4.1%
Sunday Post 559 602 525 -43 34 -7.1%
The Mail on Sunday 100,157 107,333 100,128 -7,176 29 -6.7%
             
Independent on Sunday            
The Observer 5,092 5,877 5,459 -785 -367 -13.4%
The Sunday Telegraph 2,370 2,554 2,567 -184 -197 -7.2%
The Sunday Times 89,173 98,864 96,732 -9,691 -7,559 -9.8%
Sunday  Market 322,519 353,613 334,939 -31,094 -12,420 -8.8%
             
Racing Post            
Total Market 558,023 605,256 570,443 -47,233 -12,420 -7.8%

March 2014 ABC Circulation

March brings a bit of good news for the tabloids in the form of Cheltenham, which always manages to lift sales for them. However going on the past, this boost will be short-lived and April will bring a dose of reality to a beleaguered market.

The big winner this month was the Daily Star gaining close to 2,000 copies and it looks like it was at the expense of the Daily Mirror, who had a fairly disastrous Cheltenham month falling nearly 1,000 on February. The Daily Mail is obviously not a “punters paper” and never really held itself out as such: it dropped 2,500 on the month.

Nothing eventful happened in the Sunday market bar a decent increase for the Sunday Times gaining 2,300. Outside that, the market is up 1,300 but down 47,000 on the year.

Title Mar-14 Mar-13 Feb-14 Y/Y M/M % Ch Y/Y
Daily Mirror  50,113 56,033 51,093 -5,920 -980 -11%
Daily Record 401 470 415 -69 -14 -15%
Irish Daily Star 63,087 68,518 61,121 -5,431 1,966 -8%
The Sun 61,005 66,944 60,199 -5,939 806 -9%
(Tabloids Total) 174,606 191,965 172,828 -17,359 1,778 -9%
Daily Express 2,740 2,739 2,738 1 2 0%
Irish Daily Mail 47,472 53,198 50,009 -5,726 -2,537 -11%
             
The Daily Telegraph 2,656 2,832 2,636 -176 20 -6%
Financial Times 2,480 2,772 2,511 -292 -31 -11%
The Guardian 2,744 3,030 2,773 -286 -29 -9%
i   766        
The Independent            
The Times 2,137 2,058 2,092 79 45 4%
Morning Market 234,835 259,360 235,587 -23,759 -752 -9%
             
Daily Star - Sunday 19,468 22,326 20,210 -2,858 -742 -13%
The Sun/NotW 56,101 57,745 55,675 -1,644 426 -3%
Sunday Mail 899 1,030 875 -131 24 -13%
Sunday Mirror 35,867 38,576 35,353 -2,709 514 -7%
The People 13,699 15,832 14,403 -2,133 -704 -13%
             
Sunday Express 3,494 3,325 3,617 169 -123 5%
Sunday Post 525 620 549 -95 -24 -15%
The Mail on Sunday 100,461 108,683 100,086 -8,222 375 -8%
             
Independent on Sunday 0   0      
The Observer 5,459 5,802 5,478 -343 -19 -6%
The Sunday Telegraph 2,567 2,765 2,570 -198 -3 -7%
The Sunday Times 96,732 101,915 94,372 -5,183 2,360 -5%
Sunday  Market 335,272 358,619 333,188 -23,347 2,084 -7%
             
Racing Post            
Total Market 570,107 617,979 568,775 -47,106 1,332 -8%

Irish Newspaper Circulations February 2014

The lift the papers got in January is well gone now and some of the publications dripped significantly. The Mirror dropped 2,900 copies (-5% on the month) leaving it at just over 51,000. The Irish Daily Star now at 61,000 whilst The Sun is down to 60,000 - down 7% on the year, The Star down 9%. The Morning are down 18,000 year on year and 8,000 on the month.   

In the Sundays, the News of the World went against the trend and added over 1,000 month on month. The decision to continue trying to flog the People in the Republic looks an erroneous one at this stage with sales down to 14,000.

The Sundays stayed the same as last month but are 28,000 down in twelve months.

Title Feb-14 Feb-13 Jan-14 Y/Y M/M % Ch Y/Y
Daily Mirror  51,093 55,614 54,010 -4,521 -2,917 -8%
Daily Record 415 491 416 -76 -1 -15%
Irish Daily Star 61,121 67,051 62,270 -5,930 -1,149 -9%
The Sun 60,199 64,964 62,477 -4,765 -2,278 -7%
  172,828 188,120 179,173 -15,292 -6,345 -8%
Daily Express 2,738 2,766 2,813 -28 -75 -1%
Irish Daily Mail 50,009 51,409 51,304 -1,400 -1,295 -3%
             
The Daily Telegraph 2,636 2,818 2,870 -182 -234 -6%
Financial Times 2,511 2,849 2,559 -338 -48 -12%
The Guardian 2,773 2,996 3,018 -223 -245 -7%
i   776        
The Independent     0      
The Times 2,092 2,073 2,081 19 11 1%
Morning Market 235,587 253,807 243,818 -18,220 -8,231 -7%
             
Daily Star - Sunday 20,210 23,025 21,483 -2,815 -1,273 -12%
The Sun/NotW 55,675 58,234 54,740 -2,559 935 -4%
Sunday Mail 875 1,048 889 -173 -14 -17%
Sunday Mirror 35,353 40,003 37,301 -4,650 -1,948 -12%
The People 14,403 16,591 14,899 -2,188 -496 -13%
             
Sunday Express 3,617 3,370 3,268 247 349 7%
Sunday Post 549 607 549 -58 0 -10%
The Mail on Sunday 100,086 107,492 100,128 -7,406 -42 -7%
             
Independent on Sunday 0 0 0      
The Observer 5,478 5,783 5,341 -305 137 -5%
The Sunday Telegraph 2,570 2,666 2,589 -96 -19 -4%
The Sunday Times 94,372 102,464 93,993 -8,092 379 -8%
Sunday  Market 333,188 361,283 335,180 -28,095 -1,992 -8%
             
Racing Post            
Total Market 568,775 615,090 578,998 -46,315 -10,223 -8%

 

 

Jan June 2014 ABC's

Island of Ireland ABC figures Jan June 2014.

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JNLR Q2 2014

The JNLR Radio research for Q2 2014 is available .

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September ABC's

The ABC figures for September 2014 are now released.

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News In Radio

  • JNLR 2014 Q2 National Radio Listenership
  • JNLR 2014 Q2 Dublin Listenership
  • JNLR 2014 Q2 Station Programmes
  • JNLR 2014 Q2 Top 30
  • JNLR 2014 Q2 Regional/Local Stations

The national picture shows that over the year listenership to radio slipped by one point

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The capital’s fortunes changed in this survey following twelve successive surveys of either stagnation or

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Looking at the individual stations and their underlying output now. In looking at these just

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There always has to be a top something or other, so here’s the Irish Radio

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Turning to regional and local now: In terms of regional stations they face stiff and

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News In Print

  • September 2014 Irish Newspaper ABC Circulation
  • August 2014 Irish Newspaper Circulation
  • JNRS Irish Newspaper Readership 2014
  • Newspaper Circulation Jan June 2014
  • Morning Newspaper Circulation Jan June 2014
  • Sunday Newspaper Circulation Jan June 2014

As predicted, the tabloids slipped back after the euphoria of the start of the premiership

Read More

I had to double take on these sets of results – so used to the doom

Read More

 The JNRS Irish newspaper research was released yesterday – without the fanfare that used to be

Read More

“Ta-da” - the cosmetic adverts catchphrase. I use it mockingly as it heralds the publication, finally,

Read More

The morning market slipped back 6% to 463,000 since the audit of Jan-June 2013 and

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The market fell by -6% or 53,000 in twelve months. The Sunday Independent dropped 12,000

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