The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.
Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an… Read More
Just to round up one portion of ’14 – I've a summary of how the Irish titles fared in some of the the social wars – Facebook.
Not that Facebook fans are a huge measure of success/failure of a titles social media efforts – it’s simply a metric that people are familiar with and they are comparable. Personally I fit into the “familiar with” as opposed to “comfortable with” category as I notice… Read More
One audit left for 2014 which will be issued early January. But it's really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings.
The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into… Read More
Some interesting information from News UK, publishers of The sun, The times and Sunday Times. The latter two papers are wrapped up in a company called Times Newspapers Ltd who just announced that they turned a profit of £1.7m in 2014– shedding brackets off the company for the first time in thirteen years.
They attribute most of the turnaround to their growth in digital subscriptions and membership (a print and… Read More
We've had no toys to play with lately, until this email dropped in from the ABC announcing the certification of our own independent.ie based on traffic in July 2014. Their last cert was released in March 2012 so in the intervening thirty two months something must have changed!
And as much as that “thirty two months” quip is somewhat mocking at the breakneck speed of this digital media business, at… Read More
The euphoria of the English premier league was short lived with the tabloids actually below where they were before the kick of a ball. Both The sun and The Star are at 58,000 and the Mirror at 46,000. In total the tabloids are down 6,600 month on month and nearly 17,000 on the year.
The morning market now stands at 221,000 which is down 21,000 year on year.
In the… Read More
Here’s a look at the individual stations and how each of their daytime slots compare with last year. This time out the listenership of each station is compared to the previous three years to give you a good overview of how the station is doing over the surveys.
To make things a little easier, the graphs are consistent in the line colours and the red line is the current 2013Q3… Read More
The listenership picture for radio has remained fairly static over the last few surveys with radio listenership remaining at 83%. In this survey this represents 2.9m people tuning in to one station or another every day.
RTE1 dropped 24,000 listeners or 3% but is still listened to by 23% of the population daily (down 1% point) or 837,000 people. The national broadcaster is under pressure on a lot of fronts… Read More
This year, like every year, the Top 30 is a mixed bag. Still the biggest draw in the radio landscape is Morning Ireland with a reach of 429,000 people every morning which is 12% of the population its down 19,000 on 2013Q3 or 4%. This is followed by Liveline at 382,000 and its sees a fall of 31,000 or 8% on the year.
Actually most of the top portion table… Read More
Looking at Dublin the listenership of any radio has increased marginally both over the twelve months and book on book. Listenership in the capital is static at an 80% reach, which is equivalent to 815,000 listeners every day in the 2014Q3 survey.
But underneath this metric lie some very interesting details. Below is a table of the current stations standings comparing them to the survey of 2013Q3. For the ‘book-on-book’… Read More
As predicted, the tabloids slipped back after the euphoria of the start of the premiership abated in September. All the tabloids lost their August lustre and now it’s simply a slow decline to the “C” word on the 25 th of December.
The Star and Sun are now perilously close to the slipping into the 50’s. Both papers tested those waters briefly earlier in the year only to be saved… Read More
I had to double take on these sets of results – so used to the doom and gloom at follows the monthly figures like a bad smell that there was a modicum of disbelief and a measure of self-doubt about my ability to use a spreadsheet.
But, no they are the real deal. In August, ever paper under scrutiny, made month on month gains bar the FT and the Mail on… Read More
The JNRS Irish newspaper research was released yesterday – without the fanfare that used to be associated with its unveiling some years back. But then it’s only fair to say that some years back some publishers we possibly seeing a growth on their readership year on year.
Since the survey of 2012/3 the readership has been divided between readership of the print edition and a newsbrands digital offering, if they have… Read More
“Ta-da” - the cosmetic adverts catchphrase. I use it mockingly as it heralds the publication, finally, of the ABC’s of the reaming newspapers in the market. Plenty of cosmetics would be needed to make these figures even vaguely attractive.
The total market contacted by 7% over a twelve month period. The market is still 204m newspapers a year, but falling at 7% per annum isn’t a sustainable business model. The morning… Read More
The morning market slipped back 6% to 463,000 since the audit of Jan-June 2013 and has now dropped 28% since 2000. The brunt of the fall was felt in the ‘red tops’ who collectively have fallen 35% since the millennium whereas the non red-tops have declined by 22%.
The Irish Independent lost 8,700 copies or 7% of its circulation over the year and managed to kept the bulks at… Read More
The market fell by -6% or 53,000 in twelve months. The Sunday Independent dropped 12,000 over the twelve months to 220,000. The Sunday world lost 13,000 which drops it back to below 200,000 to 198,000. The Sunday Business Post, despite a new look, lost 11% to rest at 34,000.
The Daily Star on Sunday does nothing in the market here and is beginning to reap what is it has… Read More
Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month. However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot among the redtops as well.
The Daily Mail reports a drop of over 6,000 on the month (-13%) which is a fairly sizeable decrease in a calendar month but much of that… Read More
The national picture shows that over the year listenership to radio slipped by one point to 83% or 2.9m people daily. In fairness it’s marginally ahead of the previous survey (Q1) by some 13,000 listeners. National radio listenership is up by 22,000 in the twelve months and home local stations dropped by 51,000.
Looking at the individual stations the big performer again this survey was Newstalk adding 77,000 listeners (+27%)… Read More
The capital’s fortunes changed in this survey following twelve successive surveys of either stagnation or decline with Dublin radio listenership gaining a point to 80% bringing listenership to 810,000 on an average weekday (67% and 60% on Saturday and Sunday respectively for the overly curious). But beneath that figure lies a tangles web of thirteen stations whose fortunes were varied over the year.
For illustrative purposes I've added a table this… Read More
Looking at the individual stations and their underlying output now. In looking at these just remember that they are year on year comparisons: 14Q2 V 13Q2. Then within the stations there may have been changes to the schedule in terms of personality or the program time slot.
So on the surface some figures might look like there’s been a dramatic change (up or down) but you’d have to drill deeper… Read More