Another month and more figures. April had Easter, so there were the normal exclusions for Good Friday and Easter Monday in the daily market. Still the picture was the same downward trajectory.
The Daily Mirror dropped 1,200 on the month or 3% while the other Tabloids had mixed fortunes both up and down. Collectively down 1,500 on the month, but the 2,400 increase on the month for the Daily Mail… Read More
The latest edition of the JNLR for 2015 Q1 reveals, yet again, that radio is in a healthy position. Every day just over 3m people tune in to one or more radio station or 84% of the population. This is up some 1% on the previous year (2014 Q1) by some 37,000 listeners over the year but it’s up only marginally (3,000 listeners) on the previous book (2014Q4)
While the… Read More
Radio in Dublin is up by 8% or 22,000 listeners on the previous twelve months and radio listenership now stands at 829,000 or a reach of 81% of its citizens. Book on book the increases are marginal growing only 3,000 in the twelve months.
You will see from the graphic below that Dublin radio listenership has declined over the past few books, as has the national figure. At one point,… Read More
The top thirty is a much loved part of the survey in many circles. This year is shows some interesting movements. Below are the tables and they are self explanatory. One interesting note: all of the top five falls all came from RTE1 whereas three of the top five to gain all came from Newstalk.
Biggest fall for The Business dropping 16% on the year. Next is the slot that… Read More
Looking at the individual stations and their underlying output now. In looking at these just remember that they are year on year comparisons: 15Q1 V 14Q1. Then within the stations there may have been changes to the schedule in terms of personality or the program time slot.
So on the surface some figures might look like there’s been a dramatic change (up or down) but you have to understand that… Read More
Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much!
The local franchises (below the regional data) are over four years, just to give a bit of perspective on the figures. That particular table is sortable so just… Read More
Cheltenham was the only event to bring a smile to tabloid newspaper executives with the Star and Sun adding a few copies this month on the back of the festival. Surprisingly The Mirror didn’t see any payout from the horses and they actually lost 300 odd copies month on month.
The Daily star did exceptionally well adding 2,300 to its figure and the Sun added 1,400. But the uplift will… Read More
My elation from yesterday, at what could have been perceived as a softening of the falls, was short lived when it was pointed out that the February ABC figures I had used were in fact the six month average to February and not the February only ABC. As you will see below the picture is indeed bleak (I should have known: it was “good news” in the same sentence as… Read More
The bi-annual speculation begins in earnest today about the ‘future of print’ with the eventual release of the last of the six-month figures for the Irish Newspapers, today covering July to December 2014.
Taking and over view first: over the twelve months the overall market has declined by a further 7%. And both the Sunday and morning market have also fallen by 7%. There’s nothing at all positive in the overall… Read More
The Sunday market fell 7% between July December 2013 and July December 2013. The market now stands at 756,118 copies every Sunday down 54,778 on the same period last year.
The biggest selling paper on Sunday is still the Sunday Independent selling 219,007 copies every week. This is down 4.5% on the previous year or 10,375 copies and their actively purchased figure at 96% remains in line with last year.… Read More
Morning newspapers saw a decline of 7.2% over the twelve months dropping to 450,956 for July December 2014. The three tabloids audited contributed close to half of that decline, dropping 16,371 collectively.
The Irish Independent remains the largest selling paper in the morning moving 112,502 copies each day down 4% or 5,000 on July Dec 2014. It has to be noted that in this figure, 86.7% of that is actively… Read More
It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month.
However the year on year figure shows the morning market down over 19,000 on January 2014.
These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling
In this survey (2014Q4) the overall national listenership of radio grew marginally by 34,000 to 84%, but this also pushed it over the 3m listener mark. That's up one percentage point on the survey of 2013Q4 and it’s the biggest national listenership radio has enjoyed since the survey of 2013Q2 as each subsequent survey the overall radio figure has remained either static or shown marginal declines visualised in the graph(s)… Read More
To be honest, there’s something a little unsettling reporting numbers with such meteoric increases - on a year on year basis - without any real inkling of that being the underlying trend. Things going well perhaps I’d permit, but not the eye watering increases seen here on a year on year basis. The table showing each stations quarter thankfully dilutes the year on year table somewhat and keeps the focus on the… Read More
And now, in true radio style, it’s the top thirty. Only seven of the nation’s top thirty have put on listeners over the twelve months with the other twenty three dropping listeners. Nine of the top shows are on a Saturday, six on a Sunday and the final fifteen are all weekday programmes.
There are two new entrants in the shape of Alison Curtis on Today FM and Pat… Read More
The individual station analysis this time out is a little different. There are so many program changes over the year that (sometimes like in the case of 2FM) comparisons are difficult. To that end I have added the previous book (Q3) for reference only – to the maths yourself if you want.Read More
To spare a few pixels, I'll throw the regional stations and locals ones together. The regional stations first: It was fairly steady book on book for most, but on a twelve month basis it’s a little more dramatic as you can see from the table below. The only station to lose ground since the survey in 2013Q4 was iRadioNW dropping 2%, but did hold steady book on book.
With… Read More
The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.
Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an… Read More
Just to round up one portion of ’14 – I've a summary of how the Irish titles fared in some of the the social wars – Facebook.
Not that Facebook fans are a huge measure of success/failure of a titles social media efforts – it’s simply a metric that people are familiar with and they are comparable. Personally I fit into the “familiar with” as opposed to “comfortable with” category as I notice… Read More
One audit left for 2014 which will be issued early January. But it's really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings.
The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into… Read More