The JNRS Irish newspaper research was released yesterday – without the fanfare that used to be associated with its unveiling some years back. But then it’s only fair to say that some years back some publishers we possibly seeing a growth on their readership year on year.
Since the survey of 2012/3 the readership has been divided between readership of the print edition and a newsbrands digital offering, if they have… Read More
“Ta-da” - the cosmetic adverts catchphrase. I use it mockingly as it heralds the publication, finally, of the ABC’s of the reaming newspapers in the market. Plenty of cosmetics would be needed to make these figures even vaguely attractive.
The total market contacted by 7% over a twelve month period. The market is still 204m newspapers a year, but falling at 7% per annum isn’t a sustainable business model. The morning… Read More
The morning market slipped back 6% to 463,000 since the audit of Jan-June 2013 and has now dropped 28% since 2000. The brunt of the fall was felt in the ‘red tops’ who collectively have fallen 35% since the millennium whereas the non red-tops have declined by 22%.
The Irish Independent lost 8,700 copies or 7% of its circulation over the year and managed to kept the bulks at… Read More
The market fell by -6% or 53,000 in twelve months. The Sunday Independent dropped 12,000 over the twelve months to 220,000. The Sunday world lost 13,000 which drops it back to below 200,000 to 198,000. The Sunday Business Post, despite a new look, lost 11% to rest at 34,000.
The Daily Star on Sunday does nothing in the market here and is beginning to reap what is it has… Read More
Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month. However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot among the redtops as well.
The Daily Mail reports a drop of over 6,000 on the month (-13%) which is a fairly sizeable decrease in a calendar month but much of that… Read More
The national picture shows that over the year listenership to radio slipped by one point to 83% or 2.9m people daily. In fairness it’s marginally ahead of the previous survey (Q1) by some 13,000 listeners. National radio listenership is up by 22,000 in the twelve months and home local stations dropped by 51,000.
Looking at the individual stations the big performer again this survey was Newstalk adding 77,000 listeners (+27%)… Read More
The capital’s fortunes changed in this survey following twelve successive surveys of either stagnation or decline with Dublin radio listenership gaining a point to 80% bringing listenership to 810,000 on an average weekday (67% and 60% on Saturday and Sunday respectively for the overly curious). But beneath that figure lies a tangles web of thirteen stations whose fortunes were varied over the year.
For illustrative purposes I've added a table this… Read More
Looking at the individual stations and their underlying output now. In looking at these just remember that they are year on year comparisons: 14Q2 V 13Q2. Then within the stations there may have been changes to the schedule in terms of personality or the program time slot.
So on the surface some figures might look like there’s been a dramatic change (up or down) but you’d have to drill deeper… Read More
There always has to be a top something or other, so here’s the Irish Radio top thirty. Twenty two of the top thirty births are occupied by an RTE station. The big gains, in percentage terms, are for Pat Kenny, two breakfast shows and the two sports slots on RTE (see bottom of the page).
Fallers were News at One and Liveline (one wonders was there a slight knock on… Read More
This month sees The Sun and The Daily Star dip below the sixty marks and the Mirror roots itself solidly into the forties. I’ve never made any bones about it – but I’m a huge fan of tabloids, but by no means a tabloid apologist when they over step the mark – as they have on numerous occasions.
The dip this month is particularly worrying for that group of papers. I appreciate… Read More
Turning to regional and local now: In terms of regional stations they face stiff and very localised competition from the home local stations in their respective franchises. Add to this the competition from the national broadcasters and you really have your work cut out for you. But, in the main, each of the Regional Stations is tracking in the right direction.
Beat 102 in the Southwest franchise still manages to… Read More
Nothing spectacular happened in May – the end of the premier league and the beginning of the Football and Hurling championship (and therefore order being resorted to the world!).
The ABC’s were equally less than spectacular and continued along the same lines as normal. The Daily Mirror stepped into dangerous territory, dropping below the 50k mark. It had dipped there before in December, but that’s allowed given the season etc.The Daily… Read More
The NRS readership data was released today and it shows definite patterns emerging in UK readership data. The research covers April 13 to March 14 and combines the traditional face-to-face research to determine the ‘print’ element and comscore data to determine the web portion of the research.
The first item you’ll notice is the proliferation of minuses in the Print +/- column showing the decline in print readership in the past… Read More
Tracking the social media element of news publications yields some interesting results. Looking at the infamous Facebook likes and fans shows that the papers are making an effort on that front recruiting fans on a daily basis.
Tracking this back to June of last year you can see that the Irish Times had the jump on the Independent, but the latter hunted them down over the year and is now… Read More
April was a very busy month with a few big sporting events and Easter and all that it brings. Easter is not the kindest for newspapers with the daily papers opting to exclude the 18 th and 21 st (Good Friday and Easter Monday) from their month’s total and the Sundays opting to exclude the 20 th .
The tabloids would have been helped with Aintree and, to a lesser extent,… Read More
The National picture shows mixed fortunes. Overall radio slipped 54,000 on the twelve months, or 2%. But is only back marginally on the previous book and it’s showing no difference in the percentage reach at 83% on that book.
In terms of individual stations, the national broadcaster dropped 18,000 (2%) to 845,000 and maintained its 24%.2FM was back 3,000 year on year after having made some gains in the… Read More
Dublin listenership straightened out after successive declines survey after survey. Actually, it’s not since 12Q1 has Dublin listenership increased on the previous survey. But taking the year on year approach listenership in the capital is down 15,000 and two percentage points on 13Q1.
Oftentimes the pendulum swings underlying the headline figure are minute, but this year bucks that trend. The big faller, in the magnitude of 12%, was FM104 falling… Read More
Here we take a look at the individual stations and their weekday daytime programmes. Two points to consider. Firstly the comparisons are year on year, not book on book so the comparisons in other quarters in many cases will be different – neither are wrong, the approaches are different that’s all.
This survey, more than others, there have been some large or wholesale changes in programming across many stations. The programmes… Read More
I’ve updated this and expanded it to the top 30. We have twenty programmes for RTE1, five for Today FM, three for 2FM and two for Newstalk.
Anyway, a series of ups and downs. Marian has to get the award this quarter for a serious increase in traffic up 25%. Claire Byrne comes in for mention increasing by 17%. As for the sport figure of an 54% increase – it’s fairly… Read More
Turning now to the Regional franchises and the local stations – looked at collectively this time round as there are a better fit together rather than separating the two.
The regional stations are still performing well, but in every case they have a long way before they catch up on the local radio numbers. Although the home local dominates in every case it looks as if their grip is loosening… Read More