My elation from yesterday, at what could have been perceived as a softening of the falls, was short lived when it was pointed out that the February ABC figures I had used were in fact the six month average to February and not the February only ABC. As you will see below the picture is indeed bleak (I should have known: it was “good news” in the same sentence as… Read More
The bi-annual speculation begins in earnest today about the ‘future of print’ with the eventual release of the last of the six-month figures for the Irish Newspapers, today covering July to December 2014.
Taking and over view first: over the twelve months the overall market has declined by a further 7%. And both the Sunday and morning market have also fallen by 7%. There’s nothing at all positive in the overall… Read More
The Sunday market fell 7% between July December 2013 and July December 2013. The market now stands at 756,118 copies every Sunday down 54,778 on the same period last year.
The biggest selling paper on Sunday is still the Sunday Independent selling 219,007 copies every week. This is down 4.5% on the previous year or 10,375 copies and their actively purchased figure at 96% remains in line with last year.… Read More
Morning newspapers saw a decline of 7.2% over the twelve months dropping to 450,956 for July December 2014. The three tabloids audited contributed close to half of that decline, dropping 16,371 collectively.
The Irish Independent remains the largest selling paper in the morning moving 112,502 copies each day down 4% or 5,000 on July Dec 2014. It has to be noted that in this figure, 86.7% of that is actively… Read More
It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month.
However the year on year figure shows the morning market down over 19,000 on January 2014.
These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling
In this survey (2014Q4) the overall national listenership of radio grew marginally by 34,000 to 84%, but this also pushed it over the 3m listener mark. That's up one percentage point on the survey of 2013Q4 and it’s the biggest national listenership radio has enjoyed since the survey of 2013Q2 as each subsequent survey the overall radio figure has remained either static or shown marginal declines visualised in the graph(s)… Read More
To be honest, there’s something a little unsettling reporting numbers with such meteoric increases - on a year on year basis - without any real inkling of that being the underlying trend. Things going well perhaps I’d permit, but not the eye watering increases seen here on a year on year basis. The table showing each stations quarter thankfully dilutes the year on year table somewhat and keeps the focus on the… Read More
And now, in true radio style, it’s the top thirty. Only seven of the nation’s top thirty have put on listeners over the twelve months with the other twenty three dropping listeners. Nine of the top shows are on a Saturday, six on a Sunday and the final fifteen are all weekday programmes.
There are two new entrants in the shape of Alison Curtis on Today FM and Pat… Read More
The individual station analysis this time out is a little different. There are so many program changes over the year that (sometimes like in the case of 2FM) comparisons are difficult. To that end I have added the previous book (Q3) for reference only – to the maths yourself if you want.Read More
To spare a few pixels, I'll throw the regional stations and locals ones together. The regional stations first: It was fairly steady book on book for most, but on a twelve month basis it’s a little more dramatic as you can see from the table below. The only station to lose ground since the survey in 2013Q4 was iRadioNW dropping 2%, but did hold steady book on book.
With… Read More
The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.
Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an… Read More
Just to round up one portion of ’14 – I've a summary of how the Irish titles fared in some of the the social wars – Facebook.
Not that Facebook fans are a huge measure of success/failure of a titles social media efforts – it’s simply a metric that people are familiar with and they are comparable. Personally I fit into the “familiar with” as opposed to “comfortable with” category as I notice… Read More
One audit left for 2014 which will be issued early January. But it's really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings.
The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into… Read More
Some interesting information from News UK, publishers of The sun, The times and Sunday Times. The latter two papers are wrapped up in a company called Times Newspapers Ltd who just announced that they turned a profit of £1.7m in 2014– shedding brackets off the company for the first time in thirteen years.
They attribute most of the turnaround to their growth in digital subscriptions and membership (a print and… Read More
We've had no toys to play with lately, until this email dropped in from the ABC announcing the certification of our own independent.ie based on traffic in July 2014. Their last cert was released in March 2012 so in the intervening thirty two months something must have changed!
And as much as that “thirty two months” quip is somewhat mocking at the breakneck speed of this digital media business, at… Read More
The euphoria of the English premier league was short lived with the tabloids actually below where they were before the kick of a ball. Both The sun and The Star are at 58,000 and the Mirror at 46,000. In total the tabloids are down 6,600 month on month and nearly 17,000 on the year.
The morning market now stands at 221,000 which is down 21,000 year on year.
In the… Read More
Here’s a look at the individual stations and how each of their daytime slots compare with last year. This time out the listenership of each station is compared to the previous three years to give you a good overview of how the station is doing over the surveys.
To make things a little easier, the graphs are consistent in the line colours and the red line is the current 2013Q3… Read More
The listenership picture for radio has remained fairly static over the last few surveys with radio listenership remaining at 83%. In this survey this represents 2.9m people tuning in to one station or another every day.
RTE1 dropped 24,000 listeners or 3% but is still listened to by 23% of the population daily (down 1% point) or 837,000 people. The national broadcaster is under pressure on a lot of fronts… Read More
This year, like every year, the Top 30 is a mixed bag. Still the biggest draw in the radio landscape is Morning Ireland with a reach of 429,000 people every morning which is 12% of the population its down 19,000 on 2013Q3 or 4%. This is followed by Liveline at 382,000 and its sees a fall of 31,000 or 8% on the year.
Actually most of the top portion table… Read More
Looking at Dublin the listenership of any radio has increased marginally both over the twelve months and book on book. Listenership in the capital is static at an 80% reach, which is equivalent to 815,000 listeners every day in the 2014Q3 survey.
But underneath this metric lie some very interesting details. Below is a table of the current stations standings comparing them to the survey of 2013Q3. For the ‘book-on-book’… Read More