The national picture shows that over the year listenership to radio slipped by one point to 83% or 2.9m people daily. In fairness it’s marginally ahead of the previous survey (Q1) by some 13,000 listeners. National radio listenership is up by 22,000 in the twelve months and home local stations dropped by 51,000.
Looking at the individual stations the big performer again this survey was Newstalk adding 77,000 listeners (+27%)… Read More
The capital’s fortunes changed in this survey following twelve successive surveys of either stagnation or decline with Dublin radio listenership gaining a point to 80% bringing listenership to 810,000 on an average weekday (67% and 60% on Saturday and Sunday respectively for the overly curious). But beneath that figure lies a tangles web of thirteen stations whose fortunes were varied over the year.
For illustrative purposes I've added a table this… Read More
Looking at the individual stations and their underlying output now. In looking at these just remember that they are year on year comparisons: 14Q2 V 13Q2. Then within the stations there may have been changes to the schedule in terms of personality or the program time slot.
So on the surface some figures might look like there’s been a dramatic change (up or down) but you’d have to drill deeper… Read More
There always has to be a top something or other, so here’s the Irish Radio top thirty. Twenty two of the top thirty births are occupied by an RTE station. The big gains, in percentage terms, are for Pat Kenny, two breakfast shows and the two sports slots on RTE (see bottom of the page).
Fallers were News at One and Liveline (one wonders was there a slight knock on… Read More
This month sees The Sun and The Daily Star dip below the sixty marks and the Mirror roots itself solidly into the forties. I’ve never made any bones about it – but I’m a huge fan of tabloids, but by no means a tabloid apologist when they over step the mark – as they have on numerous occasions.
The dip this month is particularly worrying for that group of papers. I appreciate… Read More
Turning to regional and local now: In terms of regional stations they face stiff and very localised competition from the home local stations in their respective franchises. Add to this the competition from the national broadcasters and you really have your work cut out for you. But, in the main, each of the Regional Stations is tracking in the right direction.
Beat 102 in the Southwest franchise still manages to… Read More
Nothing spectacular happened in May – the end of the premier league and the beginning of the Football and Hurling championship (and therefore order being resorted to the world!).
The ABC’s were equally less than spectacular and continued along the same lines as normal. The Daily Mirror stepped into dangerous territory, dropping below the 50k mark. It had dipped there before in December, but that’s allowed given the season etc.The Daily… Read More
The NRS readership data was released today and it shows definite patterns emerging in UK readership data. The research covers April 13 to March 14 and combines the traditional face-to-face research to determine the ‘print’ element and comscore data to determine the web portion of the research.
The first item you’ll notice is the proliferation of minuses in the Print +/- column showing the decline in print readership in the past… Read More
Tracking the social media element of news publications yields some interesting results. Looking at the infamous Facebook likes and fans shows that the papers are making an effort on that front recruiting fans on a daily basis.
Tracking this back to June of last year you can see that the Irish Times had the jump on the Independent, but the latter hunted them down over the year and is now… Read More
April was a very busy month with a few big sporting events and Easter and all that it brings. Easter is not the kindest for newspapers with the daily papers opting to exclude the 18 th and 21 st (Good Friday and Easter Monday) from their month’s total and the Sundays opting to exclude the 20 th .
The tabloids would have been helped with Aintree and, to a lesser extent,… Read More
The National picture shows mixed fortunes. Overall radio slipped 54,000 on the twelve months, or 2%. But is only back marginally on the previous book and it’s showing no difference in the percentage reach at 83% on that book.
In terms of individual stations, the national broadcaster dropped 18,000 (2%) to 845,000 and maintained its 24%.2FM was back 3,000 year on year after having made some gains in the… Read More
Dublin listenership straightened out after successive declines survey after survey. Actually, it’s not since 12Q1 has Dublin listenership increased on the previous survey. But taking the year on year approach listenership in the capital is down 15,000 and two percentage points on 13Q1.
Oftentimes the pendulum swings underlying the headline figure are minute, but this year bucks that trend. The big faller, in the magnitude of 12%, was FM104 falling… Read More
Here we take a look at the individual stations and their weekday daytime programmes. Two points to consider. Firstly the comparisons are year on year, not book on book so the comparisons in other quarters in many cases will be different – neither are wrong, the approaches are different that’s all.
This survey, more than others, there have been some large or wholesale changes in programming across many stations. The programmes… Read More
I’ve updated this and expanded it to the top 30. We have twenty programmes for RTE1, five for Today FM, three for 2FM and two for Newstalk.
Anyway, a series of ups and downs. Marian has to get the award this quarter for a serious increase in traffic up 25%. Claire Byrne comes in for mention increasing by 17%. As for the sport figure of an 54% increase – it’s fairly… Read More
Turning now to the Regional franchises and the local stations – looked at collectively this time round as there are a better fit together rather than separating the two.
The regional stations are still performing well, but in every case they have a long way before they catch up on the local radio numbers. Although the home local dominates in every case it looks as if their grip is loosening… Read More
March brings a bit of good news for the tabloids in the form of Cheltenham, which always manages to lift sales for them. However going on the past, this boost will be short-lived and April will bring a dose of reality to a beleaguered market.
The big winner this month was the Daily Star gaining close to 2,000 copies and it looks like it was at the expense of the… Read More
The lift the papers got in January is well gone now and some of the publications dripped significantly. The Mirror dropped 2,900 copies (-5% on the month) leaving it at just over 51,000. The Irish Daily Star now at 61,000 whilst The Sun is down to 60,000 - down 7% on the year, The Star down 9%. The Morning are down 18,000 year on year and 8,000 on the month.… Read More
It’s infinitely easier to amalgamate some of the data that’s appeared of late in one block. They all have a close association to each other, all hail from the UK and therefore it’s as well to marshal them all together. The data relates to the latest quarter of the NRS readership survey and the recent eABC certificates for the UK nationals.
The readership survey appeared on Wednesday and it shows… Read More
With all the data we received yesterday, we nearly overlooked the readership data via the JNRS. It’s unfortunate (or otherwise) that they use the release date for the Island of Ireland report to also release the findings of the readership survey.
The survey is conducted face to face with 7,000 adults annually and questions them on their newspaper reading habits, both the physical product and online. It’s counterpart in the… Read More
The Sunday Market, like the morning, dropped 6% year on year, down 54,000 to 811,000. Unlike the morning market where there was a somewhat consistency to the declines the papers in the Sunday Market had very mixed fortunes. If falling circulation still manages to get you the title of ‘best performer’, then the Sunday Independent deserves that accolade. It only dropped 3% year on year and all other titles in… Read More