2017 Q1 Results

The JNLR Radio research for Q4 2016 is available .

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Irish Newspaper Circulation January-June 2017

The Island of Ireland report for the National newspapers ABC’s was released covering the period January to June 2017.

Looking at the overall picture, the market for National newspapers has fallen by 8.2% over the last twelve months.…

The ABC's for the monthly certificates came out today, as well as the Island of Ireland Report. Results are below.

Nothing out of the ordinary in any of the figures. The Daily Star Sunday had a good month adding 9% and the Mirror and People all showed increases.…

JNLR 2017Q2

 

The quarterly JNLR radio research was released earlier and the first item of note is that the brakes look like they have been finally applied to the overall listenership of both National and Dublin listenership, national steady at 82% and Dublin at 75%.

National

Looking at the stations in the National picture, Today FM is the only station to show a percentage drop book on book - down one point to 10% their lowest figure to date.…

June ABC’s and this brings us to the half way mark for 2017. For the monthly publishers their Jan-June 2017 figure are available (to calculate) but the full Island of Ireland report is not out until 17th of August. Some of the papers’ numbers look extreme (in percentage terms) but all have a logical explanation.

As a block the tabloids are down 13% year on year, the decline can be attributed to The Sun’s decline of 20% - however this time last year The Sun and its Sunday sister were in the middle of a price promotion on the back of the Euro’s.…

IAB 2016 Digital Ad Spending

There was an interesting report released by AIB Europe in late June where it showed the meteoric rise of digital spending across Europe in 2016. The topline was that digital spending in Europe grew by 12% in 2016 compared to 2015m with the market now worth €41.9 billion per annum. The big mover was “mobile display” which grew by 53% in the year and it accounts for 33% of the ‘display’ market.…

May circulation figures throw up nothing out of the ordinary this month. In the morning the tabloids are down collectively nearly 7,000 with the Daily Star dropping 2,700 on the month and The Sun not far off that down 2,400. The morning market is down 8,000 driven mainly by the fall in tabloid sales.

Like the morning market, the Sunday market is continuing the downward trend.…

April newspaper circulation sees that the morning papers actually increased circulation month on month by just over 1,000. The tabloids held firm on March bar The Star who lost 600 copies. The Daily Mail added over 1,000 without tinkering too much with their bulk figure. The market was up 3% on the month and down 8% on the year.…

JNLR 2017Q1 National Listenership

The JNLR radio research for the first quarter of 2017 has been released. Nationally it shows there has been an increase in listenership to 82% or 3,083,000, an increase of 101,000 on the last book and 94,000 on the previous year. It also means that the total number listening to the radio is above the three million mark for the first time since 2015.

It should be noted that there has been a small increase in the estimated population in this survey and there are times when the overall percentage may actually go down in comparison to other books, but the absolute number of people could remain the same or indeed increase in some cases, again, due to the change in universe.…

JNLR 2017Q1 Dublin Listenership

Currently 75% of the Dublin population tune into radio every day or 820,000 people. This is up 25,000 on the previous book but in percentage terms, it’s down one point. Listenership of radio has been in decline in Dublin for the last six books in succession (in percentage terms) and whilst the national listenership has had a small uplift in this book the Dublin listenership sees no signs of gains.

The latest research shows that out of the twelve stations in the Dublin survey, nine of them show an increase over the last book but only four show a gain on the previous year.…

JNLR 2017Q1 Top 30 and Station Programmes

Looking at the individual programmes not it shows that RTE1 took all the berths in the top five gains table, book on book, with Marion Finucane gaining 28,000 (9%). 

RTE also take all the prizes in the Year on year table with Sean O’Rourke taking the premier position with a gain of 28,000.In the falls, Countrywide took the biggest hit, book on book, with a 11,000 fall and also looking at it on a year on year basis.…

JNLR 2017Q1 Cork Listenership

In Cork, radio listenership stands at 83% or 355,000 people, which is up 16,000 on the last book. The big winner this book was Red FM adding 12% or 14,000 and really putting some daylight between it and 96FM.

Today FM also had a solid quarter in Cork adding 6,000 or 14% to its listener base. The only station not to see an increase in listeners was C103 dropping 3,000 over the quarter.…

Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much. Each is compared to the last book and the last year.…

It’s not really surprising that Cheltenham helped the tabloids as it does every year. Collectively they are up 4,600 on February with The Sun taking the lion's share of that adding 2,400 on the month. Outside that the Morning market was fairly quiet.

The Sunday market doesn’t get a lift from Cheltenham.…

February ABC’s were released and it’s the usual swings and roundabouts. In the morning market, the Mirror and The Sun saw the biggest falls with the Daily Star managing to maintain roughly where it was last month. The Daily Mail’s decline can be partially attributed to a decline in bulks and to a lesser extend a decline in retail sales.

The Daily Star on Sunday defied all odds and managed a 1,300 increase in sales whilst the Sun on Sunday and The Sunday Mirror felt a drop of roughly 700 copies each.…

World and Herald Editorial to merge

Interesting developments in IN&M where they have decided to combine the newsrooms of The Herald and Sunday World into a seven day operation “with a focus on news investigations, top quality sports journalism and entertainment”.

This new setup will report to a “tabloid platform” editor who will be responsible for both the print and digital formats of both titles. The print and digital formats will retain their separate brand identities but their backroom operations will be merged and, interestingly, the titles are “likely to have its own editor under the new arrangement” – so no guarantees there.

There’s no mention of the Daily Star in this arrangement and a notable omission I believe.…

Irish Newspaper Circulation July-Dec 2016 Island of Ireland Report

Probably the bellwether statistic of recent times is the rate of decline in circulation year on year. The Island of Ireland Report July-Dec 2016 shows that in the latter half of 2016 the Sunday and morning markets have reversed any small gains they had made in the last few years.

You can clearly see from the graphic below that, whilst not setting the world alight, the most recent few reports show the market moving somewhat in the right direction and that the rate of decline was ‘improving’ or static at best. This report indicates that the market has fallen in 2016 and the rate of decline is back to where it was around 2012.…

As the Island of Ireland report hit the desk today I'm going to limit the analysis on the January monthly ABC's!  …

JNLR 2016Q4 National Listenership

The JNLR radio research has been released and it shows that 81% of the population tune into the radio every day. While that’s a healthy reach, given the fragmentation that's seen in other media, there is an underlying downward trend apparent over the last few books.

In 2009 the reach was a particularly healthy 87% indicating that, on average, it’s dropped about a point a year over the last seven years. I think that has to be seen in perspective to radios biggest geographic market, Dublin, where the decline is much more pronounced.…

JNLR 2016Q4 Dublin Listenership

Overall Dublin listenership now stands at 76% or 795,000 people every day. This is down one percentage point on the previous book and four percentage points on the previous year.

It's the sixth successive fall in the Dublin market with no sign of a letup. The graphic below gives a good visual representation of what’s been happening over the past few books.…

JNLR 2016Q4 Top 30 and Station Programmes

The part of the research that is most repurposed by the reporting media is the pecking order of the ‘talent’ in terms of the top 30. Note: the time slots for certain programmes have changed over the year (not book on book) and therefore, for the purposes of the Gains/Falls, they have been excluded as the comparative would be skewed.…

JNLR 2016Q4 Cork Listenership

Radio listenership in Cork remained at 82% but fell in absolute numbers to 339,000 down 2,000 on the last book and down from 84% (-7,000) on the year.

The two incumbent Cork stations dropped marginally book on book falling 3,000 each since the last survey. Red FM is still the largest station with 117,000 listeners but that’s down 16,000 in last year. 96FM in second place at 106,000 also saw a fall from the previous year of 7,000.…

The regional numners are below. You can do with it as you must. The local franchise areas and the multi city areas are covered with comparisons to the last year and book.

The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.…

 ABC Circulation Newspaper Sales December 2016

The final chapter on 2016 with the ABC's for December for a certain amount of papers – we have to wait until the 16th of next month to see the tally for the other papers.

December is traditionally a slow month for papers and many of the days across the month are ‘excluded’ – an allowable feature where, due to circumstances like public holidays or a press failure you can remove those days from your average because of the poor sales.

No surprises this month: the tabloids saw small falls reducing their combined sale for the month by 1,700. The Daily Mail added 1,600 – half from retail sales and half from multiple copy sales.…

Less than ten years ago the Irish Daily Star published their ABC cert for July December 2007. It turned in at 112,040 – a record high (or a new high at that point). The paper had been on a winning streak since 2001 when it first crossed the 100,000 threshold and stayed there until the last six months of 2009. November sees another benchmark for the title as it dips below 50,000 for the first time.…

It’s a bit much in terms of data, but none the less very interesting given the happenings across the pond over the last twelve months. The UK NRS readership data was released this week giving a plethora of data across various media where publications are available.

It’s worth pointing out that the categories are not exclusive: print is not print only. A person answering that the saw a print edition of a paper may also have seen it via a PC or mobile/tablet.…

ABC Circulation October 2016

“Another Day, another drop”. ABC for October are out and the ever repetitive story of newspaper sales continues.

I’d reckon the market (as under the lamp here and not taking into account the laggards that have a bi-annual certificate) will be down 5% on the previous year, which bizarrely enough is an improvement on this time last year where the same papers were down in or around 8% at this point. So maybe the decline is slowing, but it’s still a decline and a five percent one!…

JNLR 2016Q3 National Listenership

Without sounding the alarm bells, the first notable in the research this quarter was another fall in the overall radio listenership figure, to 82% or 2,977,000 people every day.

It dropped 27,000 on the year and 15,000 on the previous book. It’s still a very healthy figure and better than some of the other media stats facing a constant barrage of disruption, but the trend is most definitely downward and has been since around 2010.

The different stations have had varying degrees of success/failure.…

JNLR 2016Q3 Dublin Listenership

Like the National picture, the Dublin one is dominated by the downturn in the overall radio listenership down to 77% or 800,000 people every day. This is down four points on the previous year and down 16,000 listeners on the previous book. The trend graphic is a stark picture of a declining listenership in the capital.

Out of the thirteen stations in Dublin, only three managed an increased book on book figure and only two compared to twelve months ago.…

JNLR 2016Q3 Top 30 and Station Programmes

In the tables below a comparison is drawn only if the time slots are the same as the period which it's being compared to. If it can’t be made, then the comparative figure it’s left blank. Therefore in the Gains/Falls only programmes that have directly comparable time slots are included.

I threw everything in in one lot and left our some of the java widgets used in previous occasions.…

JNLR 2016Q3 Cork Listenership

Overall Cork listenership dropped marginally to 82% or 341,000 down 2,000. There were some small increases for Red FM, small in comparison to some of the gains it made in previous surveys. They now reach 29% of their franchise with 120,000 listeners.

96FM slipped back by 2,000 to 109,000 and they are now being actively chased for second spot by RTE1 who had a good book adding 8% to their listenership in the region.…