JNLR 2010 July 09 to June 10

In order to digest this you’d have to take this in two chunks. The first part we will deal with the ‘national stations’ and later we will deal with the ‘local stations’.

As with most research/analysis – the numbers normally speak for themselves, as they do in this case. The comparison in this case is with the previous year – the exact twelve months – July to June in each year. I struggle to understand why the likes of the BCI and BAI, when issuing these results, will draw their comparisons to  a different survey period – but anyway, these are like with like. 

RTE1 still dominates the airwaves (we’ll dig some stuff up later!) although it’s listenership dipped slightly over the past 12 months. It’s sibling, 2FM seems to be loosing traction year on year all round and its share of listening has this survey dipped into single digits. The same could be said for Today FM whose reach is now 14% and share at 9%. Newstalk and Lyric are fairly static.  

In the three years the listened to ‘any national’ has dropped from 50% to 48% of the population – a drop of  69,000. Some abandoning radio altogether and some heading the local direction.

In the regions outside the two major urban centres – it looks as if the local /regional stations are taking their share of listeners from the national franchises.

In Dublin RTE1 again is the dominant station and gaining slightly year in year. While the two doyens of Dublin Radio – 98 (with the name change) and FM104 slug it out near the top there is a real battle for supremacy stirring underneath. The likes of Q102 who three years ago were #7 out of 11 is now  #5 and with the momentum and their share could soon be tugging at the shirt tails of 98.   Whilst Spin has a marginally better reach (0nly 8,000 listened yesterday) Q102 listeners tend to spend much greater time tuned in – a bigger draw to advertisers.  Whilst 2FM held its reach it didn’t hold its share.

Cork is relatively static dominated by 96FM a stalemate in UTV Media with Q102 and FM104.  The only ripple on the status quo was that Today FM lost out to Newstalk possibly is a bit of number swapping at drive time. 

   

      Reach  Share   Reach  Share      Reach   Share   
    10/09 10/09     09/08 09/08 08/07 08/07
National 
Any Regional/Local  58 52.5 56 49.4 53 48.8
RTÉ Radio 1  24 22.6 25 23.0 23 21.3
RTÉ 2FM  14 9.3 16 10.9 17 12.4
Today FM  14 9.6 15 10.6 16 11.7
Newstalk 106-108FM  7 4.0 7 3.7 6 3.7
RTÉ Lyric FM  3 1.6 4 1.6 3 1.6
    
National (Not Dubl/Cork)    
Any Regional/Local  61 55.5 58 50.8 55 48.9
RTÉ 2FM  16 10.7 19 12.9 20 14.4
RTÉ Radio 1  22 18.7 24 19.4 21 18.2
Today FM  15 10.7 17 12.2 19 14.4
Newstalk 106-108 FM  6 3.1 6 2.3 4 2.4
RTÉ Lyric FM  2 0.9 3 1.2 2 1.0
    
Regional 
4FM (multi-city)  3 2.0 2 1.0
Beat 102-103FM  19 11.5 20 12.1 19 11.1
i102-104+  19 13.6 16 9.1 5 1.6
Spin South West  19 10.0 18 9.9 14 8.3
i105-107FM  6 3.8 1 0.5
    
Dublin 
RTÉ Radio 1  29 32.2 29 32.0 27 29.2
FM104  19 9.7 20 11.5 20 13.7
Dublin’s 98  14 10.9 15 10.9 16 12.2
Spin 1038  14 6.3 14 6.5 13 6.2
Q102  13 10.3 12 8.1 10 6.8
RTÉ 2FM  12 8.1 12 9.2 12 10.7
Newstalk 106-108FM  10 6.0 12 7.4 11 7.1
Today FM  10 6.7 9 6.2 10 6.7
RTÉ Lyric FM  5 3.0 6 2.8 6 3.0
Country Mix 106.8FM  4 3.3 4 2.6 3 2.5
Phantom 105.2  3 1.1 3 1.7 3 1.3
    
Cork 
Cork’s 96FM/C103  48 43.3 49 45.2 48 50.7
Cork’s 96FM  38 33.2 38 34.0 36 37.2
RTÉ Radio 1  25 20.7 25 21.3 22 18.2
Cork’s Red FM  20 10.4 21 10.5 17 10.8
Today FM  16 11.0 18 11.9 14 9.7
C103  14 10.2 14 11.3 14 13.5
RTÉ 2FM  10 5.5 10 5.7 9 5.6
Newstalk 106-108FM  9 4.0 6 2.5 5 2.3
RTÉ Lyric FM  4 1.7 3 1.3 3 1.7

 

If you had to take something from the topline it would be the decline, again, of 2FM in all areas.