Saturday lift for the Tabloids

Just a small bit of information regarding the differences between the Monday to Friday Sales and a Saturday sale for the various papers. The ABC will break out the Saturday and non Saturday sale.

Even if the Guardian and Telegraph are coming from a low base, the lift is still fairly impressive and would indicate that there is a good demand for a quality UK based paper at the weekend and all that it offers in terms of extra supplements.

The big number increases go to the three tabloids with The Sun being the main beneficiary, increasing its circulation by 50% on its M-F sale and the others by 28%. It shows where the heartland of the tabloid is – primarily sport.   

Title M-F Sat Lift
The Sun 54,394 81,496 50%
Daily Star 52,385 67,297 28%
Daily Mirror 44,924 57,675 28%
Daily Mail 50,376 47,704 -5%
The Guardian 2,021 7,199 256%
The Daily Telegraph 2,208 5,198 135%
Financial Times 2,152 4,115 91%
Daily Express 2,653 3,084 16%
The Times 1,969 2,634 34%
Daily Record 413 447 8%