Knock off

The ‘net is alive and well with plagiarism. Some people are simply too lazy to apply themselves and write their own copy. The victims of this plagiarism sometimes give up the ghost and simply take as part and parcel of being on the World Wide Web.  But there are remedies, some are straightforward and some are complicated, but all of them are worth exploring.   I’ll stick to type content at this point as the image side is a more complicated issue. Two pieces of advice I would give if you have images that you want to protect. For a

Smartphone daily activities

Before we look at the statistics, it’s as well to look at this locally first. A report from O2 in the UK came up with some fairly interesting numbers on the daily interaction of smartphones users and their devices. Actually, there was another article related to that suggesting the “smart” phone as a word is not redundant and that we should really replace it with “phone” – I’d also advocate that we give “Ahoy” another shot as the introductory greeting! Let’s first take a look at the smartphone landscape in Ireland, or rather the estimates. ComReg keeps a track of

European Internet Statistics May 2012

It’s another stat attack – but the information might be useful. Comscore release their monthly internet statistics today and its interesting reading when compared to the same month last year.According to their data, where were an estimated 1.48 billion unique visitors to the internet in May, up marginally on the previous year. On average, they spent 24.5 hours on the internet in that month again up marginally on last year.In our own fair land, there were 2.4m unique visitors to the internet in May 2012 which was up substantially on the previous year, up by some 14% or an extra

Letshost New Firewall Configuration!!!

  Beginning on the 25th of Letshost made a few changes and, according to an email from them “upgraded the firewall as it was not working correctly” – naturally and on reflection, I’d prefer if they had simply left the firewall alone.  From that date, the servers are now blocking access to Googlebot crawlers (or more specifically their IP addresses). This means that when the bot goes to look at a web page it has stored in its index, the new Letshost firewall configuration throws the bot a complete curve ball (see below) and Google then marks this page as

Google Penguin Change

  In an interesting article yesterday in the Irish Independent, it noted how so many websites have been ‘hamstrung’ by the latest Google algorithm change, affectionately known as ‘penguin’. In this change the search engine specifically targeted websites that ‘gamed’ the engines in the past and got decent results on the back of it. The way they managed to get these inflated rankings was through a range of nefarious methods: Keyword spamming, backdoor pages, link spam – to mention but a few. The Google Webmaster Forum is now chock-a-block with website owners complaining that their sites have all but disappeared

Spam, Spam, Spam

On the subject of spam – here’s an interesting one. You can do plenty with the Google search bar other than your “normal search”. You can use search operators to get a different look at websites.  Here’s one you can do that’s fairly interesting. In the search bar key in the following Site:mysite.com But substitute ‘mysite.com’ for your own website. This then shows you web pages that Google has indexed. Now, if you are a keyword rich site (ecomm perhaps) you can go further, using the site operator again search for a keyword  (red widget in this example) Site:mysite.com  red

European Internet Statistics

European Internet Statistics for February by Comscore show that Ireland still trails in terms of our internet penetration. Naturally the figures are based on sheer numbers, but even when compared to individual populations we are still laggards in European terms.   Actually, when compared to the same month last year, our usage has declined, as have many countries across Europe. A figure that leaps off the screen is Italy, who has increased its internet usage by 15% in the past 12 months. If the penetration is static, the hours are not increasing marginally over the year. 2012 2012 2011 2011 (000)

Daily Deal News

I came across some interesting updates regarding the daily deal industry. Not exactly all intertwined, but at least all to do with the growth in the daily deal arena. Firstly it’s now estimated that there are 482 of these sites in North America  alone and they have just been joined but a heavyweight in the form of Amazon. They recently launched AmazonLocal in response to the growth of Daily Deals. Amazon are no strangers to the market as they already have an investment in Living Social. Where they might have an automatic advantage is that Amazon has 144 million active

European Internet usage December

    Country Visitors (000)  (%) Rank  Ave Hours per Visitor Rank Ave Pages per Visitor Rank2 World-Wide 1,444,092 24.4 13 2,354 13 Europe 381,546 27.5 5 2,935 5 Russian Federation 53,345 38% 17 25.1 11 2,792 7 Germany 51,008 62% 8 25.2 10 2,885 6 France 43,009 66% 5 27.5 5 2,786 8 United Kingdom 37,504 60% 9 35.6 1 3,297 2 Italy 24,468 40% 16 17.7 19 1,900 19 Turkey 23,369 32% 18 33.7 2 3,974 1 Spain 21,600 47% 14 26.9 8 2,321 14 Poland 18,194 48% 13 27.8 4 3,156 4 Netherlands 11,997 72% 1 32.2

European Internet usage

Yet another interesting summary on the state of the Net for Comscore and the penetration of the internet across various different countries in Europe. It’s not really a precise science to look at the numbers in isolation, as the relative populations have to be taken into account. Looking just at visitors The Netherlands has the highest internet penetration of any of the countries under scrutiny at 72%. Ireland lies #12 with a 535 penetration. If we were to allow to merge this figure with another from Social Bakers it renders an interesting statistic. The latter suggest that there are 2.089m

The real crimes of Social Media

I read recently that some marketing departments were “afraid” of social media and, in some cases, that fear could be completely justified either because of their complete misunderstanding of social media (SM) or (more importantly) the incompetence of the individuals left with the responsibility of chartering a brand through the sometimes choppy waters of SM. There are plenty of examples where big brands have really messed up. A recent example of this was Kenneth Cole when he (personally) tried to use the riots in Egypt to try and promote his “new spring collection” via twitter using the hash-tag of #Cairo.

Group Deal Sites and SEO

Group Deal Sites and SEO Site Coupons Daily Deals Deals of the Day Deals of the Week Discount Coupon Group Deals Voucher www.5hop5.ie – 2 – – – – 22 www.boardsdeals.ie – 15 13 – – – – www.bonkers.ie – 6 – – – – – www.citydeal.ie – – – – – – – www.clicknsave.ie – – – – 1 – – www.couponmaster.ie – – – – – – – www.crazydeals.ie – – – – – – – www.dailydealsireland.com – – – – – – – www.dealrush.ie – – – – – – – www.dealsireland.ie – – – – –

Daily Deals and Coupons, some interesting research

There have been some very interesting studies conducted recently into the world of the ‘Daily Deal’ and coupon redemption. Perhaps one of the more interesting of these was conducted by Rice University in September of last year and again in June of this year. But…. if you’ve been tempted, have a look at something we cooked up, a daily deal calcutator  Their research findings are a fantastic guide to any business tempted by the lure of a daily deal. Whilst many of the business running these deals are very satisfied with the outcome, many are not. There are some parts

Ireland Internet statistics

An amalgam of statistics here combining data from ComScore and Akamai, the internet network people. Looking at just some of the data that leaps out: Irelands very low average hours per visitor in comparison to its near neighbours. Irelands stands 5# from the bottom and is 63% less than to of the list The Netherlands in first place. The good folk in the Netherlands have, according to comScore, a high propensity to be on Linkedin and Twitter. The latter is most likely pulling up the time spent on line. Likewise we don’t exactly eat through the pages when online, as

Daily Deal and Coupon Calculator

In an effort to try and bring some reality as opposed to hype Daily Deals, we’ve put together an interactive spreadsheet sheet to try and help you get to the bottom of the numbers. There are so many variables it can really be a bit of a nightmare. But hopefully below will at least give you an indication of how a potential promotion might do. There are a few items that you can fill in with certain levels of confidence and others that are very much picked out of the ether. One those, it’s best to try and err on

Car Rental and SEO

In a resent look at the car hire market, in terms of SEO (Search Engine Optimisation), some very interesting points were brought to light. Anything in the motor business, whether it’s dealing with the new sales, second hand sales or rental is hugely competitive. The foreign car rental business is massively competitive and it’s on this we are going to concentrate. Just as a small aside, and one that as a country we have to be able to capitalise on: Hitwise recently released their Travel Quarterly Review – an overview from a search perspective of the travel and related markets.

Taco Bell Facebook coupons

Taco Bell, the Mexican/American fast food chain, recently got itself into a spot of PR bother. A customer took offence to the amount of beef contained in her beloved Taco and so offended was she that she took a class action suit against Taco Bell – as you do. The law hired firm came out blazing and claimed that the mixture was only a paltry 35% beef, the rest was “other ingredients”. The people at Taco Bell (I’m at pains not to use the initials of “TB” as I think they have suffered enough in the publicity department) were not

Ireland Facebook Statistics

Some very interesting Facebook statistics are available at Social Bakers. So we put a few of these together here, just to give you an idea of what’s happening on Facebook as we write. Firstly we will look at Facebook penetration worldwide. There’s really two ways to look at this; absolute numbers or penetration as a % of the population. In numbers, the United States is, naturally, way ahead of the rest of the field with over 150 million Facebook users or the equivalent to half of its population. Ireland’s figure is always going to be low in comparison and we

Search Engine Simulators

In order to see exactly how your pages are seen by search engines you can use an online ‘search engine simulator’. There are plenty of them about but there may be some variations in the results. Using this facility will show you what words and phrases are going to be indexed in that page. It’s an excellent way to look at your pages. Its takes away the distraction of graphics or flash and strips the site down to its most basic. And that’s the way the site will be seen by and indexed by search spiders. A word of caution,

Panda Problems?

Here’s a interesting take on the recent Google Panda update – specifically on Google.com. Below is the before and after of an Irish website whichwas competing for a fairly competitive key phrase. Before the update we had tracked it in and around 10th# and it had been relatively stable over that months up to that give or take a position or two. The landing page for that keyphrase on that particular site was, well, a bit light and really didn’t live up to the promise. After the “update” they currently reside in 75th#. That has to hurt.