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Irish Newspaper Circulation Jan-June 2019 Island of Ireland Report

Independent News and Media decided to ‘to resign its titles from ABC membership’ and therefore will not be reporting ABC figure for the current Island of Ireland report. Given that 22% of the reporting numbers in the daily market have vanished and 53% of the reporting numbers of the Sunday market have also disappeared it makes this report a ‘busted flush’. But in the spirit of stoicism (and as a hat tip to those publications that value audited metrics) I’ll press on with what remnants of data I have to hand. Overall year on year comparatives are meaningless at this point but I’ll ‘rebase’ them to reflect the bundles that we still have. The Sunday Business Post turned in a circulation of 25,740 which is a decline of 10% on the first six months of 2018. Their digital subscribers (not included in the 25K) were 3,073 which represents a 6% increase on the previous year. Their multiple copy sales represent about 16% of the total circulation figure. Their subscription and their digital sales are probably lower than where they should be for Ireland’s self-titled ‘economic newspaper’. By far the worst performer in the market was the Daily Star on Sunday…

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The end is (actually) nigh!

The end has come for the auditing of titles under the umbrella of IN&M. Their status earlier on the ABC website showed that the titles were ‘No longer registered’. The ABC confirmed: ‘Independent News & Media has made the decision to resign its titles from ABC membership. Effective from 20th August 2019, the Sunday Independent, Sunday World, The Herald and the Irish Independent ceased to be in membership. ABC figures for these titles were last published in our February 2019 Island of Ireland report for the reporting period ending December 2018. These figures have been audited’

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ABC Irish Newspaper Circulation July 2019

July ABC’s: The tabloids, collectively, to a bit of a hammering dropping nearly 1,000 each. The month holds very little for the red-tops as there’s very little in terms of sport with the GAA only at the provincial stages. August will provide them with some sporting ammunition with the super 8’s, the hurling final and the return of the soccer season. The tabloids managed to tread water in the Sunday market. The Sunday Times ‘lost’ another 800 – but as I suspect some of that is a migration to the digital platform priced keenly at €5 a month. There no figures on the ABC to backup or refute that assertion and even a polite email to the press office across the water fell on deaf ears. The Times, in its full month without the dedicated ‘Irish edition’, managed to sell 3,000 copies roughly the same level is sold before the local edition ceased. Down 1% o the month and a worrying 12% on the year.