Radio

JNLR Q2 2011 Local Stations

The local stations have varying penetration ranging from Highlands 67% to East Coasts 23%. But still in top spot is Highland with a fairly commanding lead.  The only real movements were KCLR up 7 points and ocean up 6. On the other side of that coin TippFM was down 6 points and LMFM down 5.    Station 2011 2010 +/- Highland Radio 67 69 -2 MWR 55 52 3 Shannonside 54 Radio Kerry 51 50 1 WLR FM 49 47 2 Ocean FM 49 43 6 Limericks Live 95 48 51 -3 Shannonside/Northern Sound 47 47 0 Clare FM 46 44 2 KCLR 44 37 7 Tipp FM 43 49 -6 Northern Sound 39 Midlands 103 37 42 -5 Southeast Radio 36 36 0 Galway Bay FM 36 41 -5 KFM 26 24 2 LMFM 26 31 -5 East Coast FM 23 25 -2

Radio

JNLR Q2 2011 Dublin Figures

Dublin market whilst very crowded, it’s actually fairly static. In the list below there has only been two one changes in the order: 2FM down and Newstalk up.   2FM lost about a quarter of its listeners in the capital and is now firmly rooted, like Wolves last year,  to the bottom of the table. Actually, things are so bad at the station (and no offence is intended here) that they are only 37,000 listeners away from Lyric FM. The original populist station is fast approached by the specialist Lyric. Big gains for both Newstalk and FM104. Q102 will have to wait for another quarter to overtake 98FM.  4FM doesn’t rate in Dublin and Phantom is still unable to keep listeners.    Radio 2011 20112 2010 20103 +/- Any Radio 827 86% 830 85% -3 Any Region 507 53% 493 51% 14 Any National 460 48% 467 48% -7 Any RTE Radio 358 37% 380 39% -22 Any RTE1/2FM/Lyric 357 37% 380 39% -23 RTE Radio 1 296 31% 284 29% 12 FM 104 206 21% 182 19% 24 Spin 1038 142 15% 139 14% 3 98FM 130 13% 137 14% -7 Q102 127 13% 131 13% -4 Newstalk 119…

Radio

JNLR Q2 2011 National Figures

The latest JNLR figures hold no real surprise in some quarters. Radio listenership, whilst still particularly healthy with a 85% penetration, has dropped back a little on last year’s comparable figures. Radio 2011 2011 2010 2010 000 +/- Any Radio 2979 85% 3024 86% -45 Any National 1610 46% 1678 48% -68 Any RTE Radio 1228 35% 1299 37% -71 RTE1/2FM/Lyric 1208 34% 1290 37% -82 RTE Radio 1 873 25% 858 24% 15 RTE 2FM 404 11% 506 14% -102 RTE Lyric FM 107 3% 112 3% -5 Today FM 444 13% 477 14% -33 Newstalk 281 8% 260 7% 21 Any Region 2045 58% 2049 58% -4 Home Local 1593 45% 1617 46% -24 Other Region 241 7% 280 8% -39 Most of the Donnybrook stations took a knock but 2FM seems to be firmly on the ropes at this point managing to drop 102,000 listeners in the twelve months. That equates to massive 20% of it’s listenership. You’d have to muse that were it not backed by public money what would its fate be? Newstalk put on 21,000 listeners but outside them and RTE1 nobody managed to report a gain.

K-Cole
digital

The real crimes of Social Media

I read recently that some marketing departments were “afraid” of social media and, in some cases, that fear could be completely justified either because of their complete misunderstanding of social media (SM) or (more importantly) the incompetence of the individuals left with the responsibility of chartering a brand through the sometimes choppy waters of SM. There are plenty of examples where big brands have really messed up. A recent example of this was Kenneth Cole when he (personally) tried to use the riots in Egypt to try and promote his “new spring collection” via twitter using the hash-tag of #Cairo. What was he thinking? He tried to save his neck by withdrawing the remark fairly promptly, but by that time it had been retweeted and broadcast on the news. A quick search on Google will dredge up plenty of examples highlighting the perils of leaving a keyboard in front of people who have not fully engaged the brain before posting. But turning to more recent tragic events and three of the most amazing blunders of late. Three established brands capitalised unashamedly in the death of Amy Whitehouse, those who stand accuesd are Microsoft, Esquire and the Huffington Post. Esquire: In…

Print

Irish Newspaper Circulations June 2011

Seemingly if you’re a media owner with an abundance of titles and the poo hits the spinning thing, you simply throw the title out with the dirty water. And it will all go away! The figures below are BC – before crisis and next months will not reveal anything other than confusion as the News of the World was caned mid-month. It will be August before the dust settles. The morning market has little in the way of movement bar in the same direction it’s been headed for the last year – down. The Sun made the 70’s and the Star hangs on to the 80’s. Year on year, The Sun is taking a bit of a beating and shows no signs of fighting it off. With all the trouble at HQ you’d have to wonder if there is any fight in the dog at all. The Daily Star have loved the last few weeks and have used the woes of News Int to go in the offensive. Finding their voce to brandish The Sun a ‘lowlife Brit Rag’ and then rebranding themselves with the now well hackneyed strapline of “Is féidir linn”, it’s just a few breaths short of…

Print

After the News of the World Readers

They are circling. The UK Sunday Papers are planning to see that they can pick off the carcass of the News of The World with three newspaper groups actively perusing the papers Sunday previous buyers and readers. It’s going to be particularly interesting to see, firstly, the contraction in the Sunday market in the wake of the papers closure and, secondly, who will be the main benefactors. The contraction is, I think, inevitable as of the 2.6m NoW copies sold every week, many would have been a secondary purchase. That second paper may now be abandoned by many, so I can’t see the market staying at 9.86m in the UK. First to swoop was, unusually, the Mail on Sunday. The have mounted a massive Direct Marketing campaign starting on Monday 18th where they will target potential NoW homes across the country with their offering. They are an unusual suitor of the NoW reader where the MoS has 66% of its readers in the ABC social economic group and the NoS 61% of its readers in the C2DE strata. I suppose there is still the 40%, but its hard to see. The Daily Star Sunday (wonder did the consider reopening here?)…

LiverpoolvSunderland091
Print

News Of the World – Hacking and Boycott

Without getting into the political debate of the News of the Worlds (NoW) latest lesson in distasteful journalism – “hacking” the phone message of an abducted minor, outside the public reaction is how this will impact on the paper from an advertising point of view. On the circulation front the buying public are fairly adept at letting the commercial wing of any newspaper group know that that have ‘erred’. You only have to look at Liverpool where there is still a large boycott of The Sun, 22 years after the Hillsbrough disaster. The NoW total circulation* stands at, as of May 2011, 2,676,684 copies, making it the second largest newspaper after its stalemate The Sun (2,826,684). But that figure is back 8% on the previous May and if the sentiment yesterday and today continues I can see the figure for July being severely dented.     The campaign to pressurise advertisers using the NoW gained pace yesterday. Ford Motor Company was the first to break rank and pull its advertising for the paper. Other large advertisers have come under serious pressure to do likewise.This morning, via twitter, the email addresses of the Chief Executives of the papers advertisers were listed…

digital

Group Deal Sites and SEO

Group Deal Sites and SEO Site Coupons Daily Deals Deals of the Day Deals of the Week Discount Coupon Group Deals Voucher www.5hop5.ie – 2 – – – – 22 www.boardsdeals.ie – 15 13 – – – – www.bonkers.ie – 6 – – – – – www.citydeal.ie – – – – – – – www.clicknsave.ie – – – – 1 – – www.couponmaster.ie – – – – – – – www.crazydeals.ie – – – – – – – www.dailydealsireland.com – – – – – – – www.dealrush.ie – – – – – – – www.dealsireland.ie – – – – – – – www.dealsoftheweek.ie – 1 – 1 – – – www.dubdealer.com – – – – – – – www.dublin.ratemyarea.com – 7 – – – – – www.featured.ie – – – – – – – www.golfdealsdaily.ie – – – – – – – www.grabone.ie – 4 – – – – – www.gruupy.com – 11 – – – – – www.ibood.com – – – – – – – www.livingsocial.com – – – – – – – www.myvouchercodes.ie – – – – – – 20 www.onoffer.ie – – – – – – – www.promozebra.com – – – – – – – www.promozebra.com/ie –…

256K
digital

Ireland Internet statistics

An amalgam of statistics here combining data from ComScore and Akamai, the internet network people. Looking at just some of the data that leaps out: Irelands very low average hours per visitor in comparison to its near neighbours. Irelands stands 5# from the bottom and is 63% less than to of the list The Netherlands in first place. The good folk in the Netherlands have, according to comScore, a high propensity to be on Linkedin and Twitter. The latter is most likely pulling up the time spent on line. Likewise we don’t exactly eat through the pages when online, as a consequence of our limited time online. Its best expressed on a levelling minute per page across the countries where we are an even more disappointing second from the bottom, Norway being last. But maybe it’s the lack of speed which leads to frustration, poor page turns and overall dissatisfaction.Ireland ranks very badly for the number of connections above 5Mbps and very strongly on the number still connecting at below 256k. I can’t think of life at 256k. Location Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor Minute per Page Unique IP Address Avg. Connect Speed…

digital

Daily Deals and Coupons, some interesting research

There have been some very interesting studies conducted recently into the world of the ‘Daily Deal’ and coupon redemption. Perhaps one of the more interesting of these was conducted by Rice University in September of last year and again in June of this year. But…. if you’ve been tempted, have a look at something we cooked up, a daily deal calcutator  Their research findings are a fantastic guide to any business tempted by the lure of a daily deal. Whilst many of the business running these deals are very satisfied with the outcome, many are not. There are some parts of this fairly intricate equation that businesses can influence and some are completely out of their control. There are so many elements involved in these Daily Deal promotions that it’s really very difficult to isolate and pinpoint one or two key factors. In their September research, Rice University maintained that the two key drivers to success or failure of a Daily Deal were Employee Satisfaction and the coupons effectiveness in attracting new customers. Employee Satisfaction is a massively important element. These promotions will (should) increase the workload of your staff or they may face extra hours. If there little in…

digital

Daily Deal and Coupon Calculator

In an effort to try and bring some reality as opposed to hype Daily Deals, we’ve put together an interactive spreadsheet sheet to try and help you get to the bottom of the numbers. There are so many variables it can really be a bit of a nightmare. But hopefully below will at least give you an indication of how a potential promotion might do. There are a few items that you can fill in with certain levels of confidence and others that are very much picked out of the ether. One those, it’s best to try and err on the side of caution. Face Value: is as it says; the normal selling price of the goods or services you are going to offer. Voucher value is the promotional price. The discount to the right is worked out automatically. The number of vouchers you expect to sell (be realistic!) Vouchers redeemed: the percentage of all those sold (3) you expect to be redeemed. What portion of the coupons will be new business. How much (one average) does a regular customer spend? If you are a food outlet, I’d suggest you calculate that average without alcohol What is the full cost,…