Newspaper Circulation Jan June 2014
“Ta-da” – the cosmetic adverts catchphrase. I use it mockingly as it heralds the publication, finally, of the ABC’s of the reaming newspapers in the market. Plenty of cosmetics would be needed to make these figures even vaguely attractive. The total market contacted by 7% over a twelve month period. The market is still 204m newspapers a year, but falling at 7% per annum isn’t a sustainable business model. The morning market is falling faster