JNLR 2014 Q1 Regional/Local Stations

Share on facebook
Share on twitter
Share on linkedin

Turning now to the Regional franchises and the local stations – looked at collectively this time round as there are a better fit together rather than separating the two.  

The regional stations are still performing well, but in every case they have a long way before they catch up on the local radio numbers. Although the home local dominates in every case it looks as if their grip is loosening as you can see from the individual graphs – most are in decline. Only in the Northeast are there signs that the local stations are making any sort of a comeback. So strong is the draw in some areas, in the Southeast Beat 102-103 does what no other regional station does – puts RTE1 into third place!  

[module-281].

For the local stations I have (as the figures were to hand) given the last three years of data, but the “+/-“ are year on year. Highland still has the highest penetration of all the stations at 64% down 3% on the previous year. KFM made the biggest gain adding 5% to its listenership. Year on year Galway Bay FM is taking a real pounding dropping 22,000 or 11% of its listeners, but its only down marginally on the previous survey.

StationCounty14Q114Q113Q113Q112Q112Q1+/-+/-
Mid West RadioMayo6262%6060%6361%22%
Tipp FMTipperary4536%5443%6048%-9-7%
South East RadioWexford4237%4338%4439%-1-1%
Galway Bay FMGalway6232%8443%8141%-22-11%
Midlands 103FMLaois/Off/WM6836%6635%7038%21%
Shann/Northern SndRN/LD/LM/CN/MN8543%8241%9347%32%
Highland RadioNth Donegal6464%6867%6866%-4-3%
Clare FMClare3944%4448%4347%-5-4%
Ocean FMDonegal/Leit3544%4252%3948%-7-8%
KCLR 96FMKilk/Carlow4034%4135%4740%-1-1%
East Coast FMWicklow3230%2827%2827%43%
Radio KerryKerry5850%5749%6052%11%
LM FMLouth/Meath5323%5725%6126%-4-2%
K FMKildare4025%3220%4126%85%
Limerick’s Live 95FMLimerick6643%6845%6945%-2-2%
WLR FMWaterford4246%4146%4045%10%