JNLR Q2 2011 National Figures

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The latest JNLR figures hold no real surprise in some quarters. Radio listenership, whilst still particularly healthy with a 85% penetration, has dropped back a little on last year’s comparable figures.

Radio 2011 2011 2010 2010 000 +/-
Any Radio 2979 85% 3024 86% -45
Any National 1610 46% 1678 48% -68
Any RTE Radio 1228 35% 1299 37% -71
RTE1/2FM/Lyric 1208 34% 1290 37% -82
RTE Radio 1 873 25% 858 24% 15
RTE 2FM 404 11% 506 14% -102
RTE Lyric FM 107 3% 112 3% -5
Today FM 444 13% 477 14% -33
Newstalk 281 8% 260 7% 21
Any Region 2045 58% 2049 58% -4
Home Local 1593 45% 1617 46% -24
Other Region 241 7% 280 8% -39

Most of the Donnybrook stations took a knock but 2FM seems to be firmly on the ropes at this point managing to drop 102,000 listeners in the twelve months. That equates to massive 20% of it’s listenership. You’d have to muse that were it not backed by public money what would its fate be?

Newstalk put on 21,000 listeners but outside them and RTE1 nobody managed to report a gain.

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