In terms of the overall health of the listening market within the local franchises, that figure varies considerably across the counties. In the OceanFM franchise – Donegal South/Sligo/Nth Leit – the listened to any radio yesterday figure is 95% whereas in the East Coast FM area, Wicklow, that figure plummets to 79%.
Many a thesis could be forwarded as to the difference in the listening base – but none to be found here. Of the 16 local stations, eleven saw a fall in their numbers. Tipp FM, Ocean FM, Midlands 103 all saw a 5% decline in numbers. Radio Kerry and KFM were the only real winners gaining 4% and 3% respectively. Maintaining its massive reach is still Highland Radio in Donegal.
But the ‘best in show’ this year goes to Radio Kerry who moved from #7 in the Local Radio League in 2009 to #2. I’d say the shareholders are delighted.
|Local – Listened Yesterday||2010||2009||+/-|
|Limerick’s Live 95FM||50||53||-3|
|Mid West Radio||49||50||-1|
|Galway Bay FM||41||40||1|
|South East Radio||36||39||-3|
|East Coast FM||28||28||0|