Turning the attentions to the Dublin area, the runners and riders are listed below, as is there form to date.
Dublin – Yesterday | 2010 | 2010 | 2009 | 2009 | +/- | +/- |
R% | S% | R% | S% | R% | S% | |
RTÉ Radio 1 | 29 | 30.5 | 30 | 32.8 | -1.0 | -2.3 |
RTÉ 2FM | 10 | 7.0 | 12 | 8.3 | -2.0 | -1.3 |
RTÉ Lyric FM | 5 | 3.2 | 5 | 2.9 | 0.0 | 0.3 |
Today FM | 9 | 5.8 | 10 | 7.0 | -1.0 | -1.2 |
Newstalk | 10 | 5.9 | 11 | 7.0 | -1.0 | -1.1 |
98FM | 14 | 11.6 | 15 | 10.4 | -1.0 | 1.2 |
FM104 | 20 | 11.2 | 20 | 10.7 | 0.0 | 0.5 |
Q102 | 13 | 11.1 | 13 | 8.6 | 0.0 | 2.5 |
Country 106.8/Sunshine | 3 | 3.2 | 4 | 3.0 | -1.0 | 0.2 |
Spin 1038 | 14 | 6.6 | 13 | 5.8 | 1.0 | 0.8 |
Phantom 105.2 | 2 | 0.8 | 3 | 1.4 | -1.0 | -0.6 |
The classic screen line “move along now, there’s nothing to see here’ jumps out in all but a few cases. Over the year the figure of “listened yesterday” in Dublin has dropped from 87% to 85% which equates to roughly 20,000 listeners – about a 2% drop in the Capital, so nothing extremely worrying. Of the 11 stations in Dublin, seven recorded a decline in reach and five in share. Determined to repeat its national performance, 2FM was the biggest reach faller declining by 2% points.
The other fallers in all showed a 1% point decline. Radio 1 was the biggest faller in share, back by 2.3% points followed by stable mate 2FM at 1.3%. Q102 would seem to have picked up some of that share and put in a impressive performance by adding 2.5% in share over the year. The station had been on a land grab over that past few surveys and, it could be argued, if it continues on this path will eventually become Dublin’s #3 station in terms of share and maybe even reach.
The challengers 98FM and Spin increased their share this survey. Phantom’s reach is at a low and its share has all but surrendered, its really can’t sustain too many more results like this. Taking the longer term view and comparing 2006 to 2010 below; 2FM, again, loosing out in reach and share. 98FM is the next biggest faller in the 5 years. It dropped 3% points in reach and 2.5% in share. Its close rival FM104 also dropped share and reach. The shining light has, again, been Q102 gaining an impressive 5% points in share, most of that coming in the past two years. Spin added 2% in reach and 1.8% in share shipping away at 98Fm and FM104.
Dublin – Yesterday | 2010 | 2009 | 2008 | 2007 | 2006 | +/- | +/- | |||||
%R | %S | %R | %S | %R | %S | %R | %S | %R | %S | %R | %S | |
RTÉ Radio 1 | 29 | 30.5 | 30 | 32.8 | 28 | 30.5 | 28 | 31.1 | 28 | 30.4 | 1.0 | 0.1 |
RTÉ 2FM | 10 | 7.0 | 12 | 8.3 | 12 | 10.4 | 14 | 11.9 | 14 | 10.6 | -4.0 | -3.6 |
RTÉ Lyric FM | 5 | 3.2 | 5 | 2.9 | 6 | 2.7 | 6 | 3.7 | 5 | 2.5 | 0.0 | 0.7 |
Today FM | 9 | 5.8 | 10 | 7.0 | 9 | 5.7 | 9 | 6.5 | 10 | 7.5 | -1.0 | -1.7 |
Newstalk | 10 | 5.9 | 11 | 7.0 | 12 | 6.8 | 11 | 7.2 | 9 | 6.7 | 1.0 | -0.8 |
98FM | 14 | 11.6 | 15 | 10.4 | 15 | 11.9 | 15 | 10.7 | 17 | 14.1 | -3.0 | -2.5 |
FM104 | 20 | 11.2 | 20 | 10.7 | 20 | 13.3 | 18 | 12.4 | 22 | 13.3 | -2.0 | -2.1 |
Q102 | 13 | 11.1 | 13 | 8.6 | 11 | 7.0 | 8 | 6.6 | 10 | 6.2 | 3.0 | 4.9 |
Country 106.8/Sunshine | 3 | 3.2 | 4 | 3.0 | 3 | 2.6 | 3 | 2.5 | 3 | 2.8 | 0.0 | 0.4 |
Spin 1038 | 14 | 6.6 | 13 | 5.8 | 15 | 7.0 | 12 | 5.7 | 12 | 4.8 | 2.0 | 1.8 |
Phantom 105.2 | 2 | 0.8 | 3 | 1.4 | 3 | 1.8 | 2 | 1.1 | 2.0 | 0.8 |