Cork’s story is that it saw some of the biggest swings in the major franchises.
The listened to yesterday for Cork was 81% down from 85% the previous 12 months (21,000 listeners). 2Fm, again, lost out as did 96FM which dropped a fairly substantial 4% points.
The C103 gain in share helped the combined figure not look as stark a drop as it could have been. Having said that it’s still the station in Cork reaching 35% of the franchise on a daily basis followed by Radio 1 at 26%, 9% points ahead.
| Cork – Yesterday | 2010 | 2009 | +/- | +/- | ||
| R% | S% | R% | S% | R% | S% | |
| RTÉ Radio 1 | 26 | 22.3 | 27 | 21.4 | -1.0 | 0.9 |
| RTÉ 2FM | 9 | 5.4 | 12 | 6.2 | -3.0 | -0.8 |
| RTÉ Lyric FM | 4 | 2.0 | 3 | 1.5 | 1.0 | 0.5 |
| Today FM | 15 | 9.7 | 17 | 10.4 | -2.0 | -0.7 |
| Newstalk | 9 | 4.7 | 8 | 3.5 | 1.0 | 1.2 |
| Corks 96FM/C103 | 46 | 41.6 | 50 | 45.0 | -4.0 | -3.4 |
| Corks 96FM | 35 | 30.3 | 39 | 34.9 | -4.0 | -4.6 |
| C103 (Corks 103FM) | 14 | 11.4 | 14 | 10.1 | 0.0 | 1.3 |
| Corks Red FM | 19 | 10.6 | 20 | 11.6 | -1.0 | -1.0 |
The five-year retrospective look in this case look very erratic and a little spartan as three of the stations were not operational in 2006 in Cork. One interesting fact is that in 2006 the ‘listened to yesterday’ figure was 79% or 291,000 listeners, today that figures stands at its 81% or 318,000 people. So the increase in stations has not simply divided the listenership, its grown it.
| Cork – Yesterday | 2010 | 2009 | 2008 | 2007 | 2006 | +/- | +/- | |||||
| R% | S% | R% | S% | R% | S% | R% | S% | R% | S% | R% | S% | |
| RTÉ Radio 1 | 26 | 22.3 | 27 | 21.4 | 23 | 18.0 | 19 | 18.5 | 20 | 19.3 | 6.0 | 3.0 |
| RTÉ 2FM | 9 | 5.4 | 12 | 6.2 | 9 | 5.9 | 8 | 5.0 | 8 | 5.4 | 1.0 | 0.0 |
| RTÉ Lyric FM | 4 | 2.0 | 3 | 1.5 | 4 | 1.6 | 3 | 1.5 | 3 | 1.9 | 1.0 | 0.1 |
| Today FM | 15 | 9.7 | 17 | 10.4 | 18 | 12.1 | 13 | 9.3 | 14 | 11.0 | 1.0 | -1.3 |
| Newstalk | 9 | 4.7 | 8 | 3.5 | 6 | 2.1 | 4 | 1.6 | ||||
| Corks 96FM/C103 | 46 | 41.6 | 50 | 45.0 | 50 | 47.8 | 45 | 52.2 | 48 | 51.7 | -2.0 | -10.1 |
| Corks 96FM | 35 | 30.3 | 39 | 34.9 | 38 | 34.8 | 33 | 37.2 | ||||
| C103 (Corks 103FM) | 14 | 11.4 | 14 | 10.1 | 15 | 13.0 | 14 | 15.0 | ||||
| Corks Red FM | 19 | 10.6 | 20 | 11.6 | 19 | 11.6 | 18 | 10.6 | 18 | 9.4 | 1.0 | 1.2 |
