Cork’s story is that it saw some of the biggest swings in the major franchises.
The listened to yesterday for Cork was 81% down from 85% the previous 12 months (21,000 listeners). 2Fm, again, lost out as did 96FM which dropped a fairly substantial 4% points.
The C103 gain in share helped the combined figure not look as stark a drop as it could have been. Having said that it’s still the station in Cork reaching 35% of the franchise on a daily basis followed by Radio 1 at 26%, 9% points ahead.
|Cork – Yesterday||2010||2009||+/-||+/-|
|RTÉ Radio 1||26||22.3||27||21.4||-1.0||0.9|
|RTÉ Lyric FM||4||2.0||3||1.5||1.0||0.5|
|C103 (Corks 103FM)||14||11.4||14||10.1||0.0||1.3|
|Corks Red FM||19||10.6||20||11.6||-1.0||-1.0|
The five-year retrospective look in this case look very erratic and a little spartan as three of the stations were not operational in 2006 in Cork. One interesting fact is that in 2006 the ‘listened to yesterday’ figure was 79% or 291,000 listeners, today that figures stands at its 81% or 318,000 people. So the increase in stations has not simply divided the listenership, its grown it.
|Cork – Yesterday||2010||2009||2008||2007||2006||+/-||+/-|
|RTÉ Radio 1||26||22.3||27||21.4||23||18.0||19||18.5||20||19.3||6.0||3.0|
|RTÉ Lyric FM||4||2.0||3||1.5||4||1.6||3||1.5||3||1.9||1.0||0.1|
|C103 (Corks 103FM)||14||11.4||14||10.1||15||13.0||14||15.0|
|Corks Red FM||19||10.6||20||11.6||19||11.6||18||10.6||18||9.4||1.0||1.2|