JNLR (Joint National Listenership Research) 2010 Cork Stations

Cork’s story is that it saw some of the biggest swings in the major franchises.

The listened to yesterday for Cork was 81% down from 85% the previous 12 months (21,000 listeners). 2Fm, again, lost out as did 96FM which dropped a fairly substantial 4% points.

The C103  gain in share helped the combined figure not look as stark a drop as it could have been. Having said that it’s still the station in Cork reaching 35% of the franchise on a daily basis followed by Radio 1 at 26%,  9% points ahead.

Cork – Yesterday	2010		2009		+/-	+/-
	R%	S%	R%	S%	R%	S%
RTÉ Radio 1	26	22.3	27	21.4	-1.0	0.9
RTÉ 2FM	9	5.4	12	6.2	-3.0	-0.8
RTÉ Lyric FM	4	2.0	3	1.5	1.0	0.5
Today FM	15	9.7	17	10.4	-2.0	-0.7
Newstalk	9	4.7	8	3.5	1.0	1.2
Corks 96FM/C103	46	41.6	50	45.0	-4.0	-3.4
Corks 96FM	35	30.3	39	34.9	-4.0	-4.6
C103 (Corks 103FM)	14	11.4	14	10.1	0.0	1.3
Corks Red FM	19	10.6	20	11.6	-1.0	-1.0

The five-year retrospective look in this case look very erratic and a little spartan as three of the stations were not operational in 2006 in Cork. One interesting fact is that in 2006 the ‘listened to yesterday’ figure was 79% or 291,000 listeners, today that figures stands at its 81% or 318,000 people. So the increase in stations has not simply divided the listenership, its grown it.

Cork – Yesterday	2010		2009		2008		2007		2006		+/-	+/-
	R%	S%	R%	S%	R%	S%	R%	S%	R%	S%	R%	S%
RTÉ Radio 1	26	22.3	27	21.4	23	18.0	19	18.5	20	19.3	6.0	3.0
RTÉ 2FM	9	5.4	12	6.2	9	5.9	8	5.0	8	5.4	1.0	0.0
RTÉ Lyric FM	4	2.0	3	1.5	4	1.6	3	1.5	3	1.9	1.0	0.1
Today FM	15	9.7	17	10.4	18	12.1	13	9.3	14	11.0	1.0	-1.3
Newstalk	9	4.7	8	3.5	6	2.1	4	1.6
Corks 96FM/C103	46	41.6	50	45.0	50	47.8	45	52.2	48	51.7	-2.0	-10.1
Corks 96FM	35	30.3	39	34.9	38	34.8	33	37.2
C103 (Corks 103FM)	14	11.4	14	10.1	15	13.0	14	15.0
Corks Red FM	19	10.6	20	11.6	19	11.6	18	10.6	18	9.4	1.0	1.2