The regional data is below and as it’s varied and plentiful, I’ll leave the interpretation to whomever wishes to make one. The local franchise areas and the multi city areas are covered with comparisons to the last year and book.
The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.
Table: Multi-County Reach
Franchise | 2016Q2 | 2016Q1 | +/- | +/- % | 2015Q2 | +/- | +/- % | |||
Beat | 94 | 24% | 98 | 25% | -4 | -4% | 99 | 25% | -5 | -5% |
Spin South West | 91 | 22% | 91 | 22% | 0 | 0% | 88 | 21% | 3 | 3% |
iRadio NW | 126 | 22% | 126 | 22% | 0 | 0% | 121 | 21% | 5 | 4% |
iRadio NE | 96 | 14% | 98 | 14% | -2 | -2% | 97 | 14% | -1 | -1% |
Table: Multi-City Reach
16Q2 | 16Q1 | +/- | +/- | ch | 15Q2 | +/- | +/- | ch | ||||
Any Radio | 1731 | 81% | 1734 | 82% | 3 | 1% | 0% | 1729 | 82% | 2 | -1% | 0% |
Radio 1 | 556 | 26% | 574 | 27% | 18 | 1% | 3% | 559 | 27% | -3 | -1% | -1% |
2FM | 174 | 8% | 180 | 8% | 6 | 0% | 3% | 194 | 9% | -20 | -1% | -10% |
Lyric FM | 105 | 5% | 101 | 5% | -4 | 0% | -4% | 93 | 4% | 12 | 1% | 13% |
Today FM | 221 | 10% | 233 | 11% | 12 | 1% | 5% | 250 | 12% | -29 | -2% | -12% |
Newstalk | 260 | 12% | 264 | 12% | 4 | 0% | 2% | 287 | 14% | -27 | -2% | -9% |
4FM | 126 | 6% | 130 | 6% | 4 | 0% | 3% | 125 | 6% | 1 | 0% | 1% |
Table: Regional Reach
Station | 2016Q2 | 2016Q1 | +/- | Ch% | 2015Q2 | +/- | ||||
Clare FM | 43 | 48% | 43 | 49% | 0 | 0% | 42 | 47% | 1 | 2% |
East Coast FM | 32 | 29% | 32 | 29% | 0 | 0% | 33 | 30% | -1 | -3% |
Galway Bay FM | 73 | 38% | 74 | 38% | -1 | -1% | 66 | 34% | 7 | 11% |
Highland Radio | 58 | 59% | 60 | 61% | -2 | -3% | 59 | 60% | -1 | -2% |
KCLR 96FM | 38 | 32% | 37 | 31% | 1 | 3% | 46 | 38% | -8 | -17% |
KFM | 42 | 25% | 43 | 26% | -1 | -2% | 39 | 24% | 3 | 8% |
Limerick Live 95 | 71 | 47% | 73 | 48% | -2 | -3% | 55 | 37% | 16 | 29% |
LMFM | 67 | 29% | 69 | 29% | -2 | -3% | 67 | 29% | 0 | 0% |
Mid West Radio | 55 | 56% | 56 | 58% | -1 | -2% | 56 | 58% | -1 | -2% |
Midlands 103 | 63 | 33% | 65 | 34% | -2 | -3% | 62 | 33% | 1 | 2% |
Ocean FM | 38 | 48% | 36 | 45% | 2 | 6% | 36 | 45% | 2 | 6% |
Radio Kerry | 57 | 50% | 55 | 48% | 2 | 4% | 60 | 52% | -3 | -5% |
Shann/NS | 86 | 45% | 86 | 45% | 0 | 0% | 92 | 48% | -6 | -7% |
South East Radio | 47 | 41% | 44 | 38% | 3 | 7% | 47 | 41% | 0 | 0% |
Tipp FM | 41 | 33% | 40 | 32% | 1 | 3% | 44 | 36% | -3 | -7% |
WLR FM | 40 | 44% | 36 | 40% | 4 | 11% | 38 | 42% | 2 | 5% |