Cork was akin to a bare-knuckle scrap in the last few books – now it looks like a mismatch and no rematch in the contract. RedFM pulled away, yet again, to 133,000 or 32% reach having added 34,000 listener’s in the year (+34%) and a more conservative 8,000 or 6% in the last quarter. Cork’s 96FM is the ultimate victim in this fight dropping 17,000 on the year (-13%) but managing to keep it steady in the last quarter. Consider, if you will, that in mid ’13 they were at an untouchable 174,000 listeners per day, 70,000 ahead of their nearest rival RTE1.
C103 also felt a bit of pain too dropping 4,000 on the year and managing a gain of 1,000 in the last quarter.
Table: Cork Listenership
Year on Year | Book on Book | ||||||||||
15Q4 | 14Q4 | +/- | % | 15Q3 | +/- | +/- | |||||
Any Radio | 340 | 84% | 341 | 83% | -1 | 0% | 343 | 84% | -3 | -1% | |
Any National | 175 | 42% | 173 | 42% | 2 | 1% | 171 | 42% | 4 | 2% | |
Red FM | 133 | 32% | 99 | 24% | 34 | 34% | 125 | 32% | 8 | 6% | |
96 FM | 113 | 27% | 130 | 31% | -17 | -13% | 114 | 27% | -1 | -1% | |
Radio 1 | 101 | 24% | 89 | 22% | 12 | 13% | 93 | 24% | 8 | 9% | |
C103 | 65 | 16% | 69 | 17% | -4 | -6% | 64 | 16% | 1 | 2% | |
Today FM | 49 | 12% | 53 | 13% | -4 | -8% | 50 | 12% | -1 | -2% | |
4 FM | 44 | 11% | 39 | 10% | 5 | 13% | 42 | 11% | 2 | 5% | |
Newstalk | 42 | 10% | 45 | 11% | -3 | -7% | 48 | 10% | -6 | -13% | |
2FM | 34 | 8% | 35 | 9% | -1 | -3% | 35 | 8% | -1 | -3% | |
Lyric FM | 16 | 4% | 17 | 4% | -1 | -6% | 17 | 4% | -1 | -6% |
Below is a quick look at the programmes that are in the main Cork Stations.
Table: Cork Program Details
Station | Programme | Time | 15Q4 | 15Q3 | +/- ’00 | +/- % |
C103 | Colum McGrath | 06.00-10.00 | 27 | 29 | -2 | -6.9% |
C103 | Patricia Messenger | 10.00-13.00 | 38 | 39 | -1 | -2.6% |
C103 | Eric-Griffin | 13.00-16.00 | 27 | 28 | -1 | -3.6% |
96FM | Nick Richards | 06.00-09.00 | 49 | 50 | -1 | -2.0% |
96FM | PJ Coogan | 09.00-12.00 | 66 | 71 | -5 | -7.0% |
96FM | Ken Tobin | 12.00-16.00 | 56 | 58 | -2 | -3.4% |
Red FM | The KC Show | 06.00-09.00 | 41 | 39 | 2 | 5.1% |
Red FM | Neil Prendeville | 09.00-12.00 | 68 | 64 | 4 | 6.3% |
Red FM | Philip Bourke | 12.00-16.00 | 61 | 56 | 5 | 8.9% |
Table: Cork Shares
Station | 15Q4 | 15Q3 | +/- |
RED FM | 22.30% | 20.40% | 1.90% |
96FM | 19.80% | 20.60% | -0.80% |
RTE RADIO 1 | 18.30% | 17.20% | 1.10% |
C103 | 12.60% | 13.60% | -1.00% |
4FM | 6.90% | 6.70% | 0.20% |
TODAY FM | 6.60% | 7.10% | -0.50% |
NEWSTALK | 5.80% | 6.80% | -1.00% |
RTE 2FM | 5.20% | 4.90% | 0.30% |
RTE LYRIC FM | 1.50% | 1.80% | -0.30% |