JNLR 2012 Q4 Local Radio Stations

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The local stations are doing well and collectively they are up 24,000 or one percentage point. In general it’s a very static affair with Highland Radio still retaining a 65% reach in its franchise area. One notable movement was Galway Bay FM that managed to add 16,000 listeners and improve its reach to by 7% to 45%.

The franchises for Wicklow, Louth/Meath & Kildare always seem to struggle to get an audience being in the Dublin commuter belt and therefore lumped in with the capitals competition.

 

Local Q4 Listening Franchise 12-4 ‘000 12-4 % 11-4 ‘000 11-4 % +/- +/- 
Highland Radio  Nth Donegal 66 65% 65 67% 1 -2%
Mid West Radio  Mayo 60 59% 64 63% -4 -4%
Radio Kerry  Kerry 58 50% 59 50% -1 0%
Ocean FM  Donegal/Leit 41 50% 41 50% 0 0%
Tipp FM  Tipperary 60 48% 54 44% 6 4%
Clare FM  Clare 43 47% 42 47% 1 0%
WLR FM  Waterford 41 46% 45 47% -4 -1%
Galway Bay FM  Galway 88 45% 72 38% 16 7%
Limerick’s Live 95FM  Limerick 67 44% 71 47% -4 -3%
Shannonside/Northern   RN/LD/LM/CN/MN 84 43% 87 46% -3 -3%
South East Radio  Wexford 44 39% 41 37% 3 2%
KCLR 96FM  Kilk/Carlow 43 37% 46 39% -3 -2%
Midlands 103FM  Laois/Off/WM 70 37% 70 39% 0 -2%
East Coast FM  Wicklow 28 26% 25 22% 3 4%
LM FM  Louth/Meath 59 25% 59 25% 0 0%
K FM Kildare 37 23% 37 23% 0 0%

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