Briefly the locals. Highland is still the highest listened to local station reaching 65% of its franchise area, but still dropped 4% points year on year. Bolting into second this year, from forth, is Mid-West with an impressive 8% points increase. Equally impressive is the rise of Ocean FM who gained 9%. Galway bay and LM FM see the biggest declines
Local | 2011 | 2010 | 2009 | 11/10 | 11/09 |
Highland Radio | 65 | 69 | 67 | -4 | -2 |
Mid West Radio | 58 | 50 | 48 | 8 | 10 |
Radio Kerry | 50 | 51 | 45 | -1 | 5 |
Ocean FM | 50 | 41 | 46 | 9 | 4 |
Limerick’s Live 95FM | 48 | 51 | 53 | -3 | -5 |
WLR FM | 47 | 48 | 51 | -1 | -4 |
Shannonside/Northern Sound | 47 | 46 | 53 | 1 | -6 |
Clare FM | 46 | 43 | 45 | 3 | 1 |
Tipp FM | 45 | 44 | 52 | 1 | -7 |
KCLR 96FM | 41 | 40 | 39 | 1 | 2 |
Midlands 103FM | 39 | 39 | 39 | 0 | 0 |
Galway Bay FM | 37 | 41 | 40 | -4 | -3 |
South East Radio | 35 | 36 | 39 | -1 | -4 |
Kfm | 25 | 24 | 27 | 1 | -2 |
LM FM | 24 | 28 | 35 | -4 | -11 |
East Coast FM | 24 | 26 | 26 | -2 | -2 |