Local radio is alive and well some better than others, but that’s down to a variety of factors. Still dominant (relative to it’s peers) is Highland Radio with a reach of 69% of its franchise area. On the other hand is Kfm who only 24% its franchise area. To be frank, it’s easy to see how that would happen in their situation with such a variety of radio sources available in Kildare – including ‘spill over from some of the Dublin Stations franchises. Over the three years the biggest fallers are Limerick’s live and KCLR. In the intervening period there has bee a shake up with the introduction of the regional franchises. The biggest gain was made by Mid West Radio followed by KCLR radio.
| Local: | 09/10 | 08/09 | 07/08 | |||||
| Reach | Share | Reach | Share | Reach | Share | |||
| Highland Radio | 69 | 63.7 | 65 | 64.2 | 64 | 60.4 | ||
| Mid West Radio | 52 | 50.5 | 45 | 50.7 | 50 | 55.3 | ||
| Limerick’s Live 95FM | 51 | 35.6 | 52 | 39.7 | 61 | 44.5 | ||
| Radio Kerry | 50 | 55.6 | 46 | 49.7 | 46 | 44.8 | ||
| Tipp FM | 49 | 57.8 | 51 | 51.5 | 46 | 48.3 | ||
| Shannonside/Nort Sound | 47 | 46.8 | 51 | 48.4 | 49 | 54.6 | ||
| WLR FM | 47 | 43.7 | 52 | 48.4 | 49 | 43.7 | ||
| Clare FM | 44 | 42.3 | 46 | 40.2 | 39 | 37.1 | ||
| Ocean FM | 43 | 26.5 | 46 | 33.6 | 45 | 29.8 | ||
| Midlands 103FM | 42 | 33.7 | 36 | 31.4 | 35 | 33.9 | ||
| Galway Bay FM | 41 | 29.0 | 38 | 23.4 | 40 | 24.1 | ||
| KCLR 96FM | 37 | 33.3 | 38 | 33.2 | 43 | 32.7 | ||
| South East Radio | 36 | 29.6 | 42 | 34.9 | 40 | 32.6 | ||
| LM FM | 31 | 31.2 | 34 | 30.4 | 30 | 29.3 | ||
| East Coast FM | 25 | 19.8 | 29 | 25.1 | 30 | 26.7 | ||
| Kfm | 24 | 22.8 | 25 | 17.5 | 26 | 20.6 |