The September ABC figures today do little to stir the digits into tapping the keys. All very much as expected with some of the gains made in the July/August period slowly dwindling away this month.
The Sun fell back 1,500 but much of that was self-inflicted. At one point (May) they were running at near 2,000 copies per month in ‘bulks’ but this shrunk to 530 bulks for September and probably accounts for most of their fall.
The Star and The Mirror held on to what they had last month and overall the tabloids were back just over 1,000 copies.
In the Sunday market The Sun on Sunday showed some restraint and reduced its bulks to 600 copies accounting for all of its 1,000 drop. The Sunday Mirror dropped 3% on the month as did The People.
The Sunday Times added over 1,000 on the month (2%) and the rest of the gains on other publications were small. Sunday market down 17,000 on the year, morning back 22,000.
|Title||Sep-16||Sep-15||Aug-16||Y/Y||M/M||% Ch Y/Y||%Ch M/M|
|Irish Daily Star||52,314||59,715||51,901||-7,401||413||-12%||1%|
|Irish Daily Mail||42,003||46,538||41,055||-4,535||948||-10%||2%|
|The Daily Telegraph||2,331||2,825||2,433||-494||-102||-17%||-4%|
|Daily Star – Sunday||15,968||15,730||16,403||238||-435||2%||-3%|
|The Sun on Sunday||56,574||62,679||57,597||-6,105||-1,023||-10%||-2%|
|The Mail on Sunday||79,271||78,095||79,007||1,176||264||2%||0%|
|The Sunday Telegraph||1,908||2,544||2,065||-636||-157||-25%||-8%|
|The Sunday Times||77,193||80,600||76,049||-3,407||1,144||-4%||2%|