November ABC Irish Newspaper circulations 2013

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A fairly grim month for the Tabloids, again. Whatever it was about the month all the titles suffered. The Sun back nearly 3,400 copies (about 5%) and The Daily Star recording a 1,600 drop. The Mirror was the surprise of the month adding 1,800 to its numbers.

Collectively the tabloids were down nearly 3,000 copies – and history shows that it won’t get any better next month. The Sun is currently perilously close to a drop into the physiological bad lands of sub 60,000 copies– something their sales force would prefer not to see. 

All the Sunday tabloids were in a similar position dropping month on month – the biggest faller being the Sunday Mirror followed by the Daily Star on Sunday. Again, something positive to report with the Mail on Sunday adding 1,200 to their figure.

The total market is back 10,000 month on month and a hefty 48,000 on the year. Are there any signs of arresting this interminable decline? The charts below show how the market has fared since ’09. Badly.

The ‘positive’ (if you were taking to clutching at straws) is that the rate of decline is definitely slowing, but it’s still the wrong side of zero. It’s cold comfort for an industry that has suffered badly and one where the future is positively not in print. Having said that some publications seem to be only be coming to terms with this fact this and it might be too late for them.

TitleNov-13Nov-12Oct-13Y/YM/M
Daily Mirror            53,00255,354           51,154-2,3521,848
Daily Record                 418500                 447-82-29
Irish Daily Star           63,74669,017           65,358-5,271-1,612
The Sun           60,75667,737           64,171-6,981-3,415
177,922192,608181,130-14,686-3,208
Daily Express             2,8212,754             3,01867-197
Irish Daily Mail           51,18249,081           48,6162,1012,566
The Daily Telegraph             2,6972,759             2,774-62-77
Financial Times             2,5062,913             2,634-407-128
The Guardian             2,9563,139             2,982-183-26
i0
The Independent0
The Times             2,0562,097             2,152-41-96
Morning Market242,140255,351243,306-13,211-1,166
Daily Star – Sunday           20,30222,659           22,942-2,357-2,640
The Sun/NotW           56,26362,560           58,674-6,297-2,411
Sunday Mail                 8781,060                 994-182-116
Sunday Mirror           35,69039,726           38,402-4,036-2,712
The People           14,65817,645           14,916-2,987-258
00
Sunday Express             3,2113,195             3,93916-728
Sunday Post                 553636                 583-83-30
The Mail on Sunday        101,910107,797        100,673-5,8871,237
Independent on Sunday
The Observer             5,5986,406             5,824-808-226
The Sunday Telegraph             2,4612,536             2,771-75-310
The Sunday Times           94,522101,851           95,734-7,329-1,212
Sunday  Market336,046366,071345,452-30,025-9,406
Racing Post5,345-5,3450
Total Market578,186626,767588,758-48,581-10,572

 

tabs nov 13

sundays Nov 13

rate decline 13