It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month.
However the year on year figure shows the morning market down over 19,000 on January 2014.
These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling to maintain purchasers every morning.
The Sunday Market didn’t do as well as it fell over 4,000 compared to December 2014 and just over 30,000 compared to January 2014.It was the tabloids that took the brunt of that fall declining nearly 4,000 collectively. The People lost 7% this month alone is is 23% behind where it was in January 2014 now selling just over 11,000 copies every Sunday. Surly there has to be a point where the economies of producing a weekly tabloid vanish and could The People be close or at that point?
The Sunday Times had a good month adding 2,000 copies and the Sunday Mirror was also in positive territory.
|Title||Jan-15||Dec-13||Dec-14||Y o Y||M o M||Y % +/-||M % +/-|
|Irish Daily Star||57,515||62,270||54,515||-4,755||3,000||-8%||6%|
|Irish Daily Mail||49,163||51,304||43,850||-2,141||5,313||-4%||12%|
|The Daily Telegraph||2,683||2,870||2,712||-187||-29||-7%||-1%|
|Daily Star – Sunday||17,384||21,483||18,781||-4,099||-1,397||-19%||-7%|
|The Mail on Sunday||90,000||100,030||91,611||-10,030||-1,611||-10%||-2%|
|Independent on Sunday|
|The Sunday Telegraph||2,170||2,589||2,449||-419||-279||-16%||-11%|
|The Sunday Times||88,072||93,993||86,059||-5,921||2,013||-6%||2%|