The figure for the last six months of the decades were released today and, non surprises.
Overall the total market is down 5% in comparison to July – December 2008, or to put it more starkly, down over 100,000 copies. The main percentage hit came form the morning market back 7% or nearly 50,000. Likewise for the Sunday’s but in percentage terms they are down 4%. The Evenings, even at a low base are down 7% as well.
Market | July Dec 2008 | July Dec 2009 | Diff ‘000 | Diff % |
Total Sunday | 1,200,356 | 1,153,381 | -46,976 | -4% |
Total Morning | 672,700 | 625,410 | -47,290 | -7% |
Total Evening | 99,449 | 92,195 | -7,254 | -7% |
Total Market | 1,972,505 | 1,870,985 | -101,520 | -5% |