Irish Newspaper Circulation April 2012

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April sees the some of the tabloids take a hammering. The Daily Star lost 3,000 copies month on month, but it’s not a one off. In many of the previous years they have had a heavy drop March to April mainly due to the upsurge in the March figure due to Cheltenham. The Sun (Sunday) lost over 5,000 purchasers month on month and they didn’t show up in anyone else’s figures.

In general the month was good for most publishers with ten of the twelve morning titles showing an increase and six of the Sundays making gains. But still, month on month the market was down over 6,000 mainly due to the declines in The Sun (Sunday).

The Sunday Times has to be singled out for attention increasing its circulation by nearly 2,000 on the previous month.  

Year on Year is was not so bright with the market back 70,000 most of which was in the Sunday Market. Again, The Sun (Sunday) was the culprit here down nearly 40,000 on its previous incarnation of the NotW. The Mail on Sunday was off by nearly 8,000 on the previous year – again that’s mainly due to a large promotional month in April ’11. The Mirror and People are now back to their pre NotW closure figure.

The morning tabloids are way off last year’s pace – combined they are down 17,000 on the year and the biggest faller being the Daily Star down 9,000.  

 

Apr-12Apr-11Mar-12Y on YM on M
Daily Mirror 57,61061,03657,290-3,426320
Daily Record613724616-111-3
Irish Daily Star75,72885,19278,818-9,464-3,090
The Sun73,75078,14372,783-4,393967
Daily Express2,9623,0252,812-63150
Irish Daily Mail52,65150,20551,9642,446687
The Daily Telegraph2,9383,0502,757-112181
Financial Times3,1503,5533,121-40329
The Guardian3,2783,7613,229-48349
i508773515-258-7
The Independent799912849395-50
The Times2,1872,3262,071-139116
Morning Market276,174292,700276,825-16,011-651
Daily Star – Sunday26,00628,54526,437-2,539-431
The Sun/NotW75,512114,90481,165-39,392-5,653
Sunday Mail1,1261,6331,206-507-80
Sunday Mirror40,83740,70542,414132-1,577
The People18,28418,17317,613111671
Sunday Express4,0814,5193,434-438647
Sunday Post730788694-5836
The Mail on Sunday108,563116,336110,082-7,773-1,519
Independent on Sunday1,2801,3381,305-58-25
The Observer6,4327,6396,385-1,20747
The Sunday Telegraph2,9382,9532,642-15296
The Sunday Times108,748111,194107,025-2,4461,723
Sunday  Market394,537448,727400,402-54,190-5,865
Racing Post6,3206,5517,049-231-729
Total Market677,830747,978684,276-70,148-6,446