July ABC shows some very small gains in the tabloid sector. The tabloid market is up 500 copies on the month but 18,000 down on the year. The leaderboard changed, yet again, with The Sun now in the premier position. The Daily Mail looks, on the surface, as if it dropped inexplicably, but its simply smoke and mirrors. Their bulks this month were just over 2,000 as opposed to 7,000 the previous month which accounts for the drop.
On the back of the accounting sleight of hand the morning market is down 4,000 on the month and 22,000 on the year.
It was also particularly stable in the Sundays with no gain or fall over 1,000 and therefore there is little to report! The market is down 4,000 on the month and 66,000 on the year.
The reader will be delighted to know that in two weeks time you will be able to know what the Irish Times and Indo sold in January when the Island of Ireland report is finally published.
|Irish Daily Star||64,172||72,135||64,485||-7,963||-313|
|Irish Daily Mail||47,174||50,112||51,520||-4,346||-4,346|
|The Daily Telegraph||2,971||3,004||2,883||-33||88|
|Daily Star – Sunday||22,234||28,884||22,624||-6,650||-390|
|The Mail on Sunday||101,632||111,092||102,236||-9,460||-604|
|Independent on Sunday|
|The Sunday Telegraph||2,737||3,004||2,807||-267||-70|
|The Sunday Times||92,331||99,879||92,817||-7,548||-486|