Very little by way of change this month. The month was kind to the tabloids, particularly the Daily Star which saw its numbers increase by 2,000 on the month. It just shows you the attraction that the sport of kings has on its core readership – it’s no coincidence that a decent month for the paper coincides with the Cheltenham Festival.
Having said that, maybe the steam is running out on that guaranteed circulation lift in March (which I’ll attribute to Cheltenham). This year the combined increase for the tabloids of March over February was 2,300 copies. In 2017 it was 4,600 copies and in 2016 it was 6,700 copies – not more to say on that one!
Elsewhere very little makes the news. The Mail’s offerings are still bulk free, so I’ll take that as a change in policy and will leave it at that. Market up 1% on the month down 6% on the year.
|Title||Mar-18||Feb-18||Mar-17||M/M||Y/Y||% M/M||% Y/Y|
|Irish Daily Star||49,548||47,401||52,322||2,147||-2,774||5%||-5%|
|Irish Daily Mail||31,795||32,241||40,004||-446||-8,209||-1%||-21%|
|The Daily Telegraph||1,869||1,912||2,123||-43||-254||-2%||-12%|
|Daily Star – Sunday||16,012||14,819||15,409||1,193||603||8%||4%|
|The Sun on Sunday||52,720||52,678||51,713||42||1,007||0%||2%|
|The Mail on Sunday||62,325||63,242||71,831||-917||-9,506||-1%||-13%|
|The Sunday Telegraph||1,545||1,570||1,713||-25||-168||-2%||-10%|
|The Sunday Times||78,224||76,923||82,620||1,301||-4,396||2%||-5%|