ABC Circulation October 2016

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“Another Day, another drop”. ABC for October are out and the ever repetitive story of newspaper sales continues.

I’d reckon the market (as under the lamp here and not taking into account the laggards that have a bi-annual certificate) will be down 5% on the previous year, which bizarrely enough is an improvement on this time last year where the same papers were down in or around 8% at this point. So maybe the decline is slowing, but it’s still a decline and a five percent one!

In the morning all the tabloids took a hit and The Sun took a big one down 3,000 copies on the month. The Daily Star was down shy of 2,000 and the Mirror down 1,300. Combined with the others the morning was down 6,000 or 8% on the year.

The Sundays saw The Sunday Sun fall 2,600 on the previous month and the Mirror drop 1,400. The ‘winner’ this month was, ostensibly, the Sunday Times adding a hefty 4,000 onto its figure. However, once the tree is shook, 5,600 multiple copy sales fall out.

Again, it’s within the rules and nobody likes the ‘hurler on the ditch’ but, to note, it’s a big change on August and a complete change of direction on October 2015 where there were no multiples copy sales at all. News UK have this year dabbled in the multiples to varying degrees and although pulled back a little with the Sun(s) seem to be full steam ahead with the Sunday Times.

TitleOct-16Oct-15Sep-16Y/YM/M% Y/Y% M/M
Daily Mirror35,19240,13436,540-4,942-1,348-12%-4%
Daily Record2812793532-721%-20%
Irish Daily Star50,09154,11551,901-4,024-1,810-7%-3%
The Sun56,64958,03159,813-1,382-3,164-2%-5%
Daily Express2,4362,5792,794-143-358-6%-13%
Irish Daily Mail42,43847,60941,055-5,1711,383-11%3%
The Daily Telegraph2,2282,5362,433-308-205-12%-8%
Financial Times2,3972,3352,189622083%10%
The Guardian2,2132,4272,332-214-119-9%-5%
The Times2,6142,5022,953112-3394%-11%
Morning Market196,539212,547202,363-16,008-5,824-8%-3%
Daily Star – Sunday16,3159,00616,4037,309-8881%-1%
The Sun on Sunday55,02055,07457,597-54-2,5770%-4%
Sunday Mail733769830-36-97-5%-12%
Sunday Mirror23,94228,95525,343-5,013-1,401-17%-6%
The People9,20710,8989,805-1,691-598-16%-6%
Sunday Express3,0173,0713,170-54-153-2%-5%
Sunday Post6171,066708-449-91-42%-13%
The Mail on Sunday77,72385,41179,007-7,688-1,284-9%-2%
The Observer4,6364,6644,481-28155-1%3%
The Sunday Telegraph1,8952,1792,065-284-170-13%-8%
The Sunday Times80,13679,77276,0493644,0870%5%
Sunday     Market273,241280,865275,458-7,624-2,217-3%-1%
Total Market469,780493,412477,821-23,632-8,041-5%-2%

Below: a slightly different take on the past few years.