€1 Irish Independent

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For the last two Mondays, the Irish Independent has dropped its price from the normal €1.90 to €1, practically half price. It’s a fairly drastic move and one that it would have been loath to do in the past leaving to price weapon to the Tabloids.

Financial Times

€2.30

Irish Times

€1.90

The Examiner

€1.90

Daily Star

€1.40

Daily Record

€1.30

The Daily Telegraph

€1.20

Daily Mail

€1.00

Daily Mirror

€1.00

The Guardian

€1.00

The Independent

€1.00

The Sun

€1.00

Irish Independent

€1.00

The Times

€0.95

Daily Express

€0.75

i

€0.30

You can see for the table above that there are only three papers less expensive than them on a Monday.

At the time of writhing, they had dropped their price for a second Monday to €1 One would have to wonder how many Mondays will they keep this up as the day should be a decent enough day for sales with all the sports coverage from the weekend.

I also know that they maintained the retailers margin, based on the €1.90 price so the coffers will be pretty bare on Tuesday morning!

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