It’s very much depends on what you analyse for the 2016Q1 results. Look at the numbers year on year you get one answer, look at them book on book you get another! In as many places as possible I’ll throw in both so you can draw your own conclusions. However in a few cases either analysis still yields the same woeful outcome. In terms of overall listenership radio reaches 83% of the population or 2,989,000 people every day. It’s down marginally on 2015Q1 and down a little less on the previous book. Still the dominant player is RTE1 reaching
Radio listenership dropped in the capital to 818,000 down 1% on the year and the same book on book. The falls are less pronounced on a book on book basis with but looking at them over the year some of the falls are severe. Double digit decrease in the capital for Newstalk, Today FM, Q102 and 2FM and, of them, only Q102 managed to get something back in the last quarter. RTE1 are still the dominant force reaching 305,000 listeners. They are followed by FM104 on 189,000 a 3% increase on the year. Newstalk, are next on 154,000. Last
Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much. Each is compared to the last book and the last year. Table: Regional Reach YoY BoB Area Franchise 2016Q1 2015Q1 2015 Q4 +/- Ch% +/- Ch% Regional SE Beat 98 25% 101 25% 97 25% -3 0% 1 0% Regional
All the top tables and in the interest of tracking the license fee money the book on book numbers are compared so that 2FM can be scrutinised. The Gains and Falls tables likewise are divided into the year on year and book on book. The metric for the gains and falls are subjectively based on actual listeners and not the percentage gain. If it were percentages (we should really say) we’d be showering Ray D’Arcy with praise for a 19% increase in listeners year on year and also to Alison Curtis getting a 6% increase book on book. RTE1
Each of the national stations are looked at below in terms of their individual programming. There’s a comparison to last quarter and last book in all cases.
The Cork figures show the listenership in the franchise is 83% down marginally on both the past quarter and twelve months. This book shows that Red FM, although at 126,000 which is an increase of 14% on the year is back 7,000 book on book. It ends a bit of a run for the station having been on the up every book until now since 2014Q1. Closest rival 96FM managed a small increase book on book of 1,000. C013 also had a decent book adding 6,000 or 9% over the quarter. Table: Cork Reach Year on Year
Before we dive into the numerics we have to reacquaint ourselves with some of the social aspects of the month gone: St Patrick’s Day, All Ireland Club Finals, Cheltenham, Easter and the 1916 Commemorations and a shutdown of primary and secondary schools for nearly three weeks (which disrupts household patterns which might knock on to purchasing behavior). The main competition this month is usually between the tabloids fighting for those horse racing punters looking for advice. The tabloids historically threw supplement after supplement at the market and new, albeit transient, buyers were recruited for the week and regular readers
There’s a very interesting spat happening as I type. I hasten to add I type from the Republic of Ireland and on servers hosted in Ireland (it makes sense if you read on). There is a current injunction against the Sun and Sunday Sun in England and Wales effectively gagging them from reporting that a celebrity husband was involved in a threesome. Fair enough some might say, I’ll stick to the old adage that “three’s a crowd” – but there you have it! The basis of the injunction is that the story, if published, would damage the married couple’s
Honest, this is all you get on the Feast Days. And it’s not devotion during the day that’s the distraction, more complete the lack of abstinence! So the brief on this is that some of the tabloids are doing well and the Sun in the morning in particular.
The ABC’s for the period July to December 2015 were released today and show the continuing decline of newspaper sales in Ireland. The total market has declined by 6.2% over the twelve months, however that’s a smaller decline in overall sales then seen in a few years – if we’re viewing this as a “least worst” scenario. I think we do have to view it in those terms, as I don’t think the populous are going to have a “road to Damascus” experience anytime soon and return to buying the printed word en-masse. Sunday Market The Sunday market is
The first numbers of 2016: I’m going to be brief as the six month ABC’s have robbed most of the time. Mornings: Irish Daily star down over 1,500 as The Daily Mail adds some 4,300 to its number. Sundays: The Sun and the Mirror rebounded after the Christmas lull in sales. The Mail on Sunday lost 4,500 and the Sunday Times put on over 3,000 to bring them back over 80K Title Jan-16 Jan-15 Dec-15 Y/Y M/M % Ch Y/Y Daily Mirror 38,765 46,235 38,607 -7,470 158 -16% Daily Record 263 293 254 -30 9 -10% Irish Daily Star
Overall there was a minor drop in listenership nationally, well within statistical error and certainly not to trouble with this issue any further. National listenership remained at a healthy 83% or 3,001,000 people daily. Focussing on the stations, the clear winner on the national stage was RTE1 in this book, with a year on year increase of 64,000 listeners (8%) and a book on book gain of 32,000 or 4%. The veneer of 2FM’s number year on year, holding steady at 374,000, is very much tarnished when we see their more recent past. Their book on book figure has
In Dublin listenership to overall radio listenership dipped marginally from 81% to 80%. Still the most listened to station in the capital is RTE1 commanding a 30% reach up 9% on the year or 27,000 listeners. You can see for the table at the bottom that they occupy the top five most listened to station in the capital and four of them have added numbers over the year. Book on book they also did well managing a 3% increase in the quarter. Their nearest rival for the top slot is FM104 some 126,000 listeners away. FM104 managed to stay
There’s too much data here – so I’m going to simply provide the numbers and you can extrapolate what you want from it. In the four regions there’s still a job to do to catch up with the “home locals” – which, in most cases are very dominant. On a positive note: three out of four regional stations beat RTE1 into second position. There’s also a table of all the ‘franchises’ – it’s interesting to see the totality of the radio market and how they all stand – comparisons are unwise as the different franchises have different populations etc.
There were some good wins for RTE1 occupying the top five slots in the programmes that gained year on year and three of them in the weekend schedule. They also hold the top five book on book – but the emphasis there is on the weekday schedule. Today FM hold three of the five faller’s berths looking at them year on year. The main Top 30 Table below is sortable – just click on the heading and it will sort ascending and then descending (on a second click). Table: Year on Year Gains (‘000) Programme Time Station 15Q4 14Q4