JNLR 2017Q1 Regionals and Local
Here’s where we look at the local and regional franchises. Again, they are not comparatives as they simply can’t be compared to each other. I’ve made little or no comment as the data is self explanatory and my outpourings won’t add much. Each is compared to the last book and the last year. While the nationals and Dublin stations, in the main, improved the local area franchises took a bit of a pounding book on book with only six of the seventeen showing an improvement. Area Franchise 2017Q1 2016Q4 2016Q1 BoB YoY 000
March 2017 ABC Newspaper Circulation
It’s not really surprising that Cheltenham helped the tabloids as it does every year. Collectively they are up 4,600 on February with The Sun taking the lion’s share of that adding 2,400 on the month. Outside that the Morning market was fairly quiet. The Sunday market doesn’t get a lift from Cheltenham. Nevertheless, there were a few changes. Collectively the tabloids were down just shy of 2,000. The Mail on Sunday was down 1,200 and The Sunday Times added 2,000, with the majority of the increase occurring in retail sales. Overall the market was up 3000 on the previous
February 2017 ABC Circulations
February ABC’s were released and it’s the usual swings and roundabouts. In the morning market, the Mirror and The Sun saw the biggest falls with the Daily Star managing to maintain roughly where it was last month. The Daily Mail’s decline can be partially attributed to a decline in bulks and to a lesser extend a decline in retail sales. The Daily Star on Sunday defied all odds and managed a 1,300 increase in sales whilst the Sun on Sunday and The Sunday Mirror felt a drop of roughly 700 copies each. The Sunday Times lost 1,500 over the
World and Herald Editorial to merge
Interesting developments in IN&M where they have decided to combine the newsrooms of The Herald and Sunday World into a seven day operation “with a focus on news investigations, top quality sports journalism and entertainment”. This new setup will report to a “tabloid platform” editor who will be responsible for both the print and digital formats of both titles. The print and digital formats will retain their separate brand identities but their backroom operations will be merged and, interestingly, the titles are “likely to have its own editor under the new arrangement” – so no guarantees there. There’s no
Irish Newspaper Circulation July-Dec 2016 Island of Ireland Report
Probably the bellwether statistic of recent times is the rate of decline in circulation year on year. The Island of Ireland Report July-Dec 2016 shows that in the latter half of 2016 the Sunday and morning markets have reversed any small gains they had made in the last few years. You can clearly see from the graphic below that, whilst not setting the world alight, the most recent few reports show the market moving somewhat in the right direction and that the rate of decline was ‘improving’ or static at best. This report indicates that the market has fallen
January 2017 ABC Circulations
As the Island of Ireland report hit the desk today I’m going to limit the analysis on the January monthly ABC’s! A few notables are The Sunday Mirror and People did badly on the year on year. The Sunday Times is up 1% as is The Sun Title Jan-17 Jan-16 Dec-16 Y/Y M/M % Y/Y %M/M Daily Mirror 35,433 38,765 34,503 -3,332 930 -9% 3% Daily Record 257 263 258 -6 -1 -2% 0% Irish Daily Star 50,940 52,930 48,395 -1,990 2,545 -4% 5% The Sun 56,399 55,767 55,269 632 1,130 1% 2% Tabloids 143,029 147,725 138,425 -4,696
JNLR 2016Q4 National Listenership
The JNLR radio research has been released and it shows that 81% of the population tune into the radio every day. While that’s a healthy reach, given the fragmentation that’s seen in other media, there is an underlying downward trend apparent over the last few books. In 2009 the reach was a particularly healthy 87% indicating that, on average, it’s dropped about a point a year over the last seven years. I think that has to be seen in perspective to radios biggest geographic market, Dublin, where the decline is much more pronounced. It too was at 87% in
JNLR 2016Q4 Dublin Listenership
Overall Dublin listenership now stands at 76% or 795,000 people every day. This is down one percentage point on the previous book and four percentage points on the previous year. It’s the sixth successive fall in the Dublin market with no sign of a letup. The graphic below gives a good visual representation of what’s been happening over the past few books. Like the national scene, the market is dominated by RTE1 with a 28% reach and 299,000 listeners every day. That’s down 2% on the previous year and up marginally on the last book. Table: Dublin Reach
JNLR 2016Q4 Top 30 and Station Programmes
The part of the research that is most repurposed by the reporting media is the pecking order of the ‘talent’ in terms of the top 30. Note: the time slots for certain programmes have changed over the year (not book on book) and therefore, for the purposes of the Gains/Falls, they have been excluded as the comparative would be skewed. The year picture was good for RTE1 with wins for Sunday Miscellany and Tubridy. The gains were very much outweighed by the losses in numbers where they suffered badly with Saturday Sport and The Week Note: The Gains are
JNLR 2016Q4 Cork Listenership
Radio listenership in Cork remained at 82% but fell in absolute numbers to 339,000 down 2,000 on the last book and down from 84% (-7,000) on the year. The two incumbent Cork stations dropped marginally book on book falling 3,000 each since the last survey. Red FM is still the largest station with 117,000 listeners but that’s down 16,000 in last year. 96FM in second place at 106,000 also saw a fall from the previous year of 7,000. RTE1 dropped 5% on the previous book which was the biggest fall in Cork. Stalemate 2FM managed to a 7% increase
JNLR 2016Q4 Regionals and Local
The regional numners are below. You can do with it as you must. The local franchise areas and the multi city areas are covered with comparisons to the last year and book. The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics. BoB YoY Area Franchise 2016 Q4 2016 Q3 2015 Q4 +/- Ch % +/- Ch % Regional SE Beat 94 24% 95 24% 97 25% -1 -1%
ABC Circulation Newspaper Sales December 2016
The final chapter on 2016 with the ABC’s for December for a certain amount of papers – we have to wait until the 16th of next month to see the tally for the other papers. December is traditionally a slow month for papers and many of the days across the month are ‘excluded’ – an allowable feature where, due to circumstances like public holidays or a press failure you can remove those days from your average because of the poor sales. No surprises this month: the tabloids saw small falls reducing their combined sale for the month by 1,700.
ABC Circulation November 2016
Less than ten years ago the Irish Daily Star published their ABC cert for July December 2007. It turned in at 112,040 – a record high (or a new high at that point). The paper had been on a winning streak since 2001 when it first crossed the 100,000 threshold and stayed there until the last six months of 2009. November sees another benchmark for the title as it dips below 50,000 for the first time. I’m trying to single the paper out for special attention or trying to ridicule their efforts. I was in the salt mines when
UK NRS Data September 2016
It’s a bit much in terms of data, but none the less very interesting given the happenings across the pond over the last twelve months. The UK NRS readership data was released this week giving a plethora of data across various media where publications are available. It’s worth pointing out that the categories are not exclusive: print is not print only. A person answering that the saw a print edition of a paper may also have seen it via a PC or mobile/tablet. And the same applies across all categories. I’ve concentrated on print but want to pause at
ABC Circulation October 2016
“Another Day, another drop”. ABC for October are out and the ever repetitive story of newspaper sales continues. I’d reckon the market (as under the lamp here and not taking into account the laggards that have a bi-annual certificate) will be down 5% on the previous year, which bizarrely enough is an improvement on this time last year where the same papers were down in or around 8% at this point. So maybe the decline is slowing, but it’s still a decline and a five percent one! In the morning all the tabloids took a hit and The Sun