December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and …

The penultimate ABC for 2017 has been released. Forecasting the outturn for the year as the exclusion of one month won’t make a huge difference at this point it looks as if the market will, again, decline between 7%/8% year on year. The titles examined here are a decent bellwether for the market as a whole, so when the full numbers are released in February for 2017 don’t be aghast …

Here’s an interesting take on the circulation numbers. The ABC certificates split out the sales of each title on a Monday to Friday basis and then single out their Saturday sales (obviously just for the mornings). In the mornings it allows you to see uplift, if any, of a titles Saturday edition and overall it allows you to see how much revenue is being generated by the title. All the revenues …

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and …

  October ABC’s are off the presses and show a fairly sharp drop of 1900 copies of the Daily Star over the month. The other tabloids managed to keep the drop to three figures over September. Taken together the tabloids are down 3,000 or 2% on the month. Again, we can ignore the (incredible) year on year figure for The Times given their new found interest in bulks. Month on …

The lift seen last month, on the back of the Premier League, dissipated this month – which is a feature of the August/September dynamic. The tabloids lost to various degrees the Daily Star falling the most at 1,700 from their August figure. The Times (the Ireland edition) is some respects still flatters to deceive. Their certified figure of over 10,000 is aided and abetted in this month’s cert by no …

Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a …

The “Reuters Institute Digital News Report” was released last week with some very interesting results. The report covers ore than forty different countries researching the extent of media usage in that country and, more specifically, digital usage when it comes to sources of news. It’s a huge endeavour and the Institute very kindly gave me a copy of the raw data to fool around with. You can have a look …

The Island of Ireland report for the National newspapers ABC’s was released covering the period January to June 2017. Looking at the overall picture, the market for National newspapers has fallen by 8.2% over the last twelve months. Overview That’s a decline of 94,000 copies over the same period last year.  There was a 7.6% decline for Sunday nationals or a reduction of 51,000 copies and an 8.9% decline for …

The ABC's for the monthly certificates came out today, as well as the Island of Ireland Report. Results are below. Nothing out of the ordinary in any of the figures. The Daily Star Sunday had a good month adding 9% and the Mirror and People all showed increases.       Title Jul-17 Jun-17 Jul-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,197 32,804 …

June ABC’s and this brings us to the half way mark for 2017. For the monthly publishers their Jan-June 2017 figure are available (to calculate) but the full Island of Ireland report is not out until 17th of August. Some of the papers’ numbers look extreme (in percentage terms) but all have a logical explanation. As a block the tabloids are down 13% year on year, the decline can be …

May circulation figures throw up nothing out of the ordinary this month. In the morning the tabloids are down collectively nearly 7,000 with the Daily Star dropping 2,700 on the month and The Sun not far off that down 2,400. The morning market is down 8,000 driven mainly by the fall in tabloid sales. Like the morning market, the Sunday market is continuing the downward trend. The Sunday Mirror and …

April newspaper circulation sees that the morning papers actually increased circulation month on month by just over 1,000. The tabloids held firm on March bar The Star who lost 600 copies. The Daily Mail added over 1,000 without tinkering too much with their bulk figure. The market was up 3% on the month and down 8% on the year. In the Sundays the tabloids as a group were up around …

It’s not really surprising that Cheltenham helped the tabloids as it does every year. Collectively they are up 4,600 on February with The Sun taking the lion's share of that adding 2,400 on the month. Outside that the Morning market was fairly quiet. The Sunday market doesn’t get a lift from Cheltenham. Nevertheless, there were a few changes. Collectively the tabloids were down just shy of 2,000. The Mail on …

February ABC’s were released and it’s the usual swings and roundabouts. In the morning market, the Mirror and The Sun saw the biggest falls with the Daily Star managing to maintain roughly where it was last month. The Daily Mail’s decline can be partially attributed to a decline in bulks and to a lesser extend a decline in retail sales. The Daily Star on Sunday defied all odds and managed …