The ABC for June 2019 were released today bringing the first half of the year to a close. Tracking the newspapers with six months under their respective belts, the outlook is bleak. Year on year for the first six months of the year these papers are down 10.8% on the first six months of 2018. So, you can assume with some certainty that the Island of Ireland report next month will hold no good news. The only item of note is The Times ABC which ceased the Irish edition on 22nd of June and the cert covers 27 May
May ABC’s were released today. In the morning market the tabloids lost ground over April collectively down by 2,200. The Times (Ireland Edition) dropped by 200 copies showing that, event given the negative press over the closure of the Irish edition there still is a cohort of people who are keen on the title. Given that the title takes (currently) in or around €1m every year for News UK, it would suggest that when the Irish edition closes (and migrates to digital) they should go back to pre-Irish edition and simply ship in the unvarnished UK edition to sit
April 2019 ABC circulation figures were released. The trend remains the same with very little by way of anomalies. The bulks have remained off the majority of News UK title, bat the Sunday Times which is carrying roughly 3,000 bulks. The Sun and Sun on Sunday remain fat-free for the second month. The Daily Star dropped 2,500 on the month but that was mainly due to an increase in sales in March due to Cheltenham. In the Sunday Market, all remains the same. Month on month the market is static but down 12% year on year. Times Ireland closure
The speculation of the future of IN&M is a little clearer with a 10.5c bid from Mediahuis, a Dutch-Belgium based media organisation this morning. Like many media companies, their roots are in traditional media, but they have expanded into the digital arena with a variety of platforms – some of which may be of interest to current platforms in Ireland. Peruse the range of fingers in the various media pies below. One things that strikes me is that the suitor comes with a huge digital skill set and perhaps, with some localisation, easily transferred to an Irish context. IN&M
Another day in paradise! The March ABC’s were released today and within them are a few fundamental changes. It looks as if News UK have had a change of heart/policy and all but canned their use of bulks across all their titles which is reflected by their ‘drop’ in circulation below. The Sun retained 300 against 2,500, The Sun on Sunday abandoned them completely as opposed to carrying 2,500 in the past. The Times (IRE Edition) is down to 500 from over 3,000 the previous month and the Sunday Times retained 2,800, but still down from 5,700 in February.
The February ABC is released. The morning market is continuing its trend of a year on year decline of 10% and no sign of any floor being hit or a slowing in this decline. The Tabloids are down 3% on the month bar the Daily Star which managed to hand on to its numbers from last month. in the Sundays, the monthly fall is the same as the daily at -3%. The year is down 9% and you have to take into account that the comparative month last year was, in the latter part, pretty dismal weather wise.
The latest ‘Island of Ireland’ report was released today and, if nothing else, it outlines the continuing decline of newspaper circulation in Ireland. The report compares newspaper sales for the last six months of 2018 to the same period in 2017. Looking at the overall figure first, it shows that year on year, newspaper sales have declined by 10% in the twelve months. The Sunday market fell by -9.3% and the morning market by -10.1%. A double-digit decline in the total market had not been experienced before, the closest being a 9.4% decline in 2010. That last testing of
The first ABC of 2019 was released earlier. Many of the papers with a monthly ABC saw a bounce in comparison to December, a notoriously slow month in the first place. However, in comparison to their sales the previous January, they are all well off the mark. The Daily Star had a bad month, dropping 1,500 on the month and those sales would seem to have gone to The Sun whose circulation is up 1,700 on the month. The Mail on Sunday gained 2,600 and the Sunday Times also up 3,600 – but both trailing where they were this
It’s the final ABC of 2018 and allow as us to access how the last half of the year have fared for the print brands. December is down 2% on the month and 10% on December 2018 with the morning market doing marginally better than the Sunday. The tabloids had a decent month with most of them opting to exclude their sales from 24th to 28th – which is perfectly legitimate. We have to wait until the 21st of February for the release of the ‘Island of Ireland’ report, but I suspect that the figures will be poor. When
November ABC’s are available and there’s little to report. The market stayed level month on month and 9% down on the year. While the morning market was dawn 2% the Sunday market stayed steady mainly down to a 4% increase in circulation for the Sunday Times and that was keeping bulks at the same level as last month
October ABC’s were released earlier and there are no real surprises. The morning tabloids took a 3% hit on the month but the Sunday tabloids had a decent month. The Mail on Sunday gained 7% or 4,000 copies on the month. The people also managed to add 7% albeit 500 copies. Beneath all the numbers is the worrying underlying trend of the year on year difference. For the past five monthly sets of figures, the year on year difference has fallen into double digits. Again, it’s not time to sound the claxon and dive under the desks, but, however,
It’s a pattern that is mirrored nearly year – a boost in August and a drift back to normality in September when the gloss has gone off the first few weeks of the soccer season. The morning market was down -4% this month back from a +4% increase in September. The composition, in this analysis, of the morning market is dominated by the tabloids, the cohort most susceptible to the goings on in the Premier League. The Sundays continued on the downward trajectory back -3% on the month – the Sunday Mirror and People having a bad month. Overall
August brought some much needed good news to the beleaguered newspaper market – a month on month increase in sales and the last time that occurred was August ’17. That’s actually no coincidence as August has always been kind to publishers. This August there was a bevy of large events: the two All Ireland finals took place, whereas they were normally played in September. We had the Papal visit, but I suspect that was more in the arena of the visual media and, more importantly, the ‘foreign game’ returned (a phrase much used in GAA circles pre ’71!). All
The ABC’s for the first half of 2018 were released earlier today. It shows that the newspaper market had contracted by a further 7.1% over the year. The market annual rate of decline hasn’t been below -6% since 2009 and that’s a statistic that doesn’t need further commentary. The Morning market was down slightly more than the Sunday. The stark reality for the industry is that newspaper circulation has halved over the past decade alone. Market JJ 2018 JJ 2017 Diff ‘000 Diff % Total Sunday 577,937 621,119 -43,182 -7.0% Total Morning 384,618 418,958 -34,339 -8.2% Total Market* 2,939,714
July ABC arrived today. A bad month for News UK where all of their titles (bar one) made the ‘top fallers’ list. The Sun on Sunday dropped 1,900, The Sun fell 1,400 and the Sunday Times lost 1,200. Each one of those titles carry and element of ‘bulks’ but their top line figures were not effected through any adjustment of their bulks as they remained the same as last month. However, perhaps they were testing the ‘price elasticity’ of their titles. Both Sun titles increased their cover prices in July. The Sun from €1.00 to €1.10 (+10%) and the Sun