Dublin radio reach is slightly below the national figure at 81% and represents 829,000 adults per day. The trend in Dublin was not so healthy and back at the start of 2014 where the reach was only 78%. So there’s been somewhat of a mini resurgence in listenership over the last few books as it clawed back to 81%. The biggest player in the Dublin market is RTE1 with a reach of 302,000 or 30%. It’s trailed by FM104, having made some ground over the last few books and are now reaching 194,000 listeners every day. This is an
There’s a lot in the regional and locals so I’m simply going to provide the ammunition: those who want can fire the bullets. All regional stations are performing well against the nationals but still have a way to go before they reach the “home local” grouping in their respective franchises. You can see from the table below where each of the national stations rank in the various franchises. It shows that, in the main, they would be second to the home locals, ahead of RTE1, in all areas, bar one.
The Top 30 is a bit of a mess in terms of comparatives and has been thrown off kilter. The whole 2FM schedule has changed, not only in terms of characters, but, and more importantly for the purposes here, the time slots have changed making it difficult to make genuine hard comparisons. Take for example ‘Breakfast Republic’ on 2FM. Last time out the time segment was 06.00-08.45 and raking in 119,000 listeners in the 15Q2 survey. It’s now on a 06.00-10.00 slot and pulls in 196,000 listeners, which makes the “show” have a gain in listeners of 96,000 or
Here we have a look at the different stations and their weekday offerings. This time out the year on year and book on book are explored.
Red FM have firmly established themselves as the number one station in Cork now at 125,000 or 30% of the population. This is a complete reversal of fortunes since the survey twelve months ago which saw them 46,000 behind 96FM. While the yearly figures are dramatic, with RedFM and Newstalk gaining 42% and 33% respectively, the book on book numbers are a little more subdued with only minimal changes in the past three months. Red FM added another 2,000 and 96FM dropped 1,000 in the three months. The only large change in the survey was RTE1 dropping 6,000 or
It’s a study in newspaper purchasing fickleness this month. The circulation ebb and flow in full view for some of the titles with the numbers they picked up last month disappearing. The Star lost 4,200 in circulation month on month having gained nearly the exact number the month prior to that. The other morning tabloids were, in the words of Churchill, “least worst”. The Sun and Mirror dropped as well, but not as spectacularly as The Star. The Sun on Sunday also dipped nearly 8,500 copies month on month and the Sunday Mirror dropped 1,300. The Mail on Sunday
The football Gods look like the looked kindly on some of the titles as their numbers were up on the previous month – most likely on the back of a culmination of the premier league, bigger games in both football and hurling and, least we should forget, the Galway races. The morning tabloids all saw an increase month on month with The Star increasing 4,235 or 8% on the month. The Irish Daily Mail also saw decent increase adding 2,600 on the month. The shining light on the Sundays was indeed The Sun – Sunday with a massive 15%
Clarity: Now, I’ve had to amend this on the back of the numbers for the Independent coming to light. I got a call at 3:30 and the cert is there – now. Their cert was not there this morning or even at lunchtime so I can’t understand what the delay was, and, given the amount of times the Independent IP address appeared in this sites analytics this morning/afternoon – I can’t understand why it was not clarified. Furthermore, two emails remain unanswered from this morning – which would have shed light some of the going’s on. Sunday Market:
Remarkably, there’s now no ‘solid’ (in my eyes) metric for the best selling Irish Morning Newspaper. Having suddenly jettisoned their ABC certification, we can now only rely on the JNRS and perhaps some web metrics, when and if they appear, for some solid ‘market’ data on the Irish Independent. My views on the JNRS are easy to find here and my apathy towards them is not veiled. I’m sure that across Europe most of the ‘best selling’ morning papers in each country have an audited sales figure (I might revisit that later) and an audited figure is expected by
I was doing a little spade work earlier for the forthcoming ABC Island of Ireland report. I was looking at the ABC website and noticed that both the Irish Independent and The Herald are no longer registered with the ABC. Now, this is particularly perplexing! independent.ie and The Sunday Independent are still registered as of 10:00am. Have they gone the same route as they took with the regional’s – stating how the ABC’s didn’t ‘resonate’ with advertisers – it’s very strange indeed and we’ll have to wait until around midday to see if there are any figures for
At the outset I’d apologise on behalf of the Newspaper industry: the table below is a numerical assault on the eye – but we now have three metrics for each year: Print & Display, Print Only and Display only. I’d forward a second apology (not on behalf of the industry) directed at the readers of this analysis and it would be on the back of the lack of meaningful data. Personally, I find some of the readership data going against the grain of more concrete data. In concrete I mean that the audited ABC figures which I find a
Just a brief one today! The mornings show a ‘blue moon’ event with The Sun adding 2,500 in the month to get it close to last year’s figure, over the sixty and way ahead of The Star. The Mail see-sawed again and drops 15,000 on the month. The Sun on Sunday also made progress adding 1,700 and the Sunday Times managed a marginal increase.
The JNLR 2015Q2 research is now available. The samples and estimated universes have changed little on last year and therefore are no real cause for concern. The survey shows that Radio listenership is up 1% or 25,000 listeners year on year, but that’s just enough to push the radio reach figure up by one percentage point to 84%. On a year on year basis most of the stations are heading in the right direction. RTE1 was up 14,000 listeners per day, and Newstalk and 2FM each added 36,000 over the year. Today held steady down marginally by 1,000 listeners
Turning our attention to the capital now, we see that radio listenership is up 26,000 on the previous year or 2.5% and now stands at 81%. Considering that radio listening in the city declined every survey from 2011Q1 until 2014Q1, it’s a healthy trend survey of late showing a growing audience for radio. On a year on year basis the accolades go to Today FM up 18,000 (22%) and Newstalk up 20,000 (+13%). The other stations turned in some decent rises as well and the only fallers were Q102 and 4FM. The tables and graphic below spare me the
The fallers are very much in the preserve of RTE1 in this book with four of the five fallers from the national broadcaster. But the top drop slot is reserved for Anton Savage on Today FM whose time slot dropped 29,000 (-13%) on the year. It’s only fair to point out that the comparative for Anton below in 14Q2 was Ray D’Arcy. Also fair is that the book on book is Anton V Anton (see “book on book” table below), so read into that as you will. You’ll also see in the fallers is the Mooney/D’Arcy slot but it’s