December is never a good month for newspaper sales, but couple that with a lockdown and it spells disaster. Just to try and get some comparative metric I’ve totalled all the papers that are providing data and that will be compared to the previous month and year.
It shows that this group (aka all bar News UK) are down 3% on the month and 10% on the year, which is not surprising and the papers are down 10% on their pre-covid levels.
The papers really feeling the pain are Daily Star Sunday, both Express titles and the Financial Times with only the observer showing and increase on the year.
| Title | Dec-19 | Nov-20 | Dec-19 | M/M | Y/Y | % M/M | % Y/Y | P.C. | '000 | % |
|---|---|---|---|---|---|---|---|---|---|---|
| Daily Mirror | 23,517 | 23,917 | 25,289 | -400 | -1,772 | -2% | -7% | 25,001 | -1,484 | -6% |
| Daily Record | 214 | 202 | 235 | 12 | -21 | 5% | -9% | 244 | -30 | -14% |
| Irish Daily Star | 32,369 | 33,935 | 36,132 | -1,566 | -3,763 | -4% | -10% | 35,638 | -3,269 | -10% |
| The Sun | n/a | n/a | 43,701 | n/a | 44,107 | |||||
| Daily Express | 1,475 | 1,557 | 1,716 | -82 | -241 | -5% | -14% | 1,879 | -404 | -27% |
| Irish Daily Mail | 22,241 | 22,483 | 25,009 | -242 | -2,768 | -1% | -11% | 25,299 | -3,058 | -14% |
| Financial Times | 1,752 | 1,734 | 2,128 | 18 | -376 | 1% | -18% | 2,096 | -344 | -20% |
| The Guardian | 1,815 | 1,825 | 1,985 | -10 | -170 | -1% | -9% | 1,526 | 289 | 16% |
| The Times | n/a | n/a | 2,679 | n/a | 2,556 | |||||
| Daily Star - Sunday | 7,367 | 7,181 | 9,555 | 186 | -2,188 | 2% | -23% | 9,088 | -1,721 | -23% |
| Sun on Sunday | n/a | n/a | 41,048 | n/a | 41,489 | |||||
| Sunday Mail | 523 | 596 | ||||||||
| Sunday Mirror | 17,696 | 18,210 | 18,174 | -514 | -478 | -3% | -3% | 18,416 | -720 | -4% |
| The People | 6,191 | 6,796 | 6,684 | -605 | -493 | -9% | -7% | 6,414 | -223 | -4% |
| Sunday Express | 1,853 | 1,575 | 2,361 | 278 | -508 | 12% | -22% | 2,324 | -471 | -25% |
| Sunday Post | 261 | |||||||||
| Mail on Sunday | 47,471 | 49,935 | 53,621 | -2,464 | -6,150 | -5% | -11% | 54,498 | -7,027 | -15% |
| The Observer | 4,217 | 4,761 | 4,191 | -544 | 26 | -13% | 1% | 3,808 | 409 | 10% |
| Sunday Times | n/a | n/a | 65,309 | n/a | 64,376 | |||||
| 168,701 | 174,111 | 187,676 | -5,410 | -18,975 | -3% | -10% | 186,231 | -17,530 | -10% |
