Irish Newspaper Circulation March 22
The March ABC figures for the remaining papers in the ABC
The March ABC figures for the remaining papers in the ABC
February 2022 Circulation Numbers:
The first numbers of ’22. I think it will be an interesting year for the ABC and publishers to see if they can manage to maintain the need for this metric
Final numbers of ’21. With 10 papers still with skin in the game, it’s not really worth a comparison with ’20 with so few papers reporting.
Second last certificates of the year. Again , nothing out of the ordinary
October ABC’s with little to report! Incredible to think that only ten titles are prepared to publish their numbers. I’d say if any other groupd decide to pull their data, the ABC metric is as good as dead. I’ve used ABC numbers to plot newspaper data from (in come cases) 1990. Individual years or papers (or both) can be viewed. See this here
September ABC’s have been published. Again, nothing dramatic and it’s becoming increasingly difficult to get blood from this particular stone! Just to clarify – ‘No Cert’ is in the table for some publications. It means that they have not made public their cert for that month. An option for publishers that was introduced at the beginning of lock-down (March ’20) but is still available and availed of – The Guardian being the latest to join those ranks.
Audited circulation for August ’21 are available and, for one something changed on the market. Using some of the rules introduced by the ABC way back in April ’20, Guardian News and Media numbers are only available by contacting the publisher. They are still registered with the ABC and conduct a Monthly audit but elect not to make it publicly available. In the Irish market, there are fourteen daily papers available, five of which are audited. Similarly, in the Sunday market, there are twelve papers available, five of which are audited. It wouldn’t fill you with confidence that the circulation
July ABC’s are in and there is little to report. Mornings got a bit of a lift but the Sundays are down. Graphic shows the progress, or lack thereof, since January 2020.
ABC data for June 2021 have been released. You’ll see from the graphic below that the Sundays seem to have fared better in the past 18 months than the mornings. The trend is, in the main downward, but there have been glimpses of month on month increases.
At the time of posting this, the Financial Times had not published a ABC cert
The only interesting point about this months numbers is that they are nearly level with this month last year – which ins a rapidly declining market is unusual. The Mirror and Daily Star are showing an increase on the previous year and even the FT is showing an increase on the previous year. There was an interesting and honest interview with Marc Vangeel chief executive of Mediahuis Ireland in the Sunday Times on Sunday (16/05). In it, he discussed the name change, the drive to digital (40,000 digital subs was quoted) and the current circulation of the papers. This where
Again, very little happening on the ABC front for February 2021. There’s no sign on the ABC changing the ‘covid rules’ and still no sign of any numbers from News UK (which is their prerogative). It will be interesting as the vaccine rolls out in the UK – when will they decide that its ok to relax the rules.
It’s January ABC numbers and at this point, it’s a bit like Groundhog Day, which incidentally was celebrated this month. Looking at the best/worst performers is an exercise in futility as some of them are coming from a really small base in the first place – so we can safely skip that. Also, some of the metrics flatter to deceive as the comparative month is December which is normally a slack month, to begin with. There were two certificates that I hadn’t notices before for the Daily Mail and Sunday Daily Mail digital editions. The specifics were light on detail
December is never a good month for newspaper sales, but couple that with a lockdown and it spells disaster. Just to try and get some comparative metric I’ve totalled all the papers that are providing data and that will be compared to the previous month and year. It shows that this group (aka all bar News UK) are down 3% on the month and 10% on the year, which is not surprising and the papers are down 10% on their pre-covid levels. The papers really feeling the pain are Daily Star Sunday, both Express titles and the Financial Times with
The penultimate numbers of 2020. Most of the papers are now showing serious declines on the pre-covid numbers. Least we should forget, for the audited month of November Ireland was at level 3 restricting movement and work – certainly had a knock on effect on newspaper circulation
Numbers for October arrived and it’s interesting to note that if you look at where some of the publications were pre-COVID-19 there are definite signs that the pandemic is having a real effect on some papers. The Daily and Sunday Express are down substantially on their numbers in February. My own personal take on this is that both papers have a particular place in ‘middle-England’ which, without being ageist, does have a much older demographic. That cohort would be the group most encumbered by some of the recent restrictions. They would be higher risk group and because of this, maybe
Similar to last month, the numbers are coming in slowly and not in one tranche.
Some numbers beginning to come through, more publications will report during the week. The Daily Star dipped 14% on the month and they are down 41% since the start of this pandemic. Not they are normally in the same paragraph, but the Financial Times has fallen 39% since March. There are no numbers to indicate if there has been an increase in their online subs. The only paper showing any growth since March is The Guardian, but they are small numbers in the first place.
