The local stations have varying penetration ranging from Highlands 67% to East Coasts 23%. But still in top spot is Highland with a fairly commanding lead. The only real movements were KCLR up 7 points and ocean up 6. On the other side of that coin TippFM was down 6 points and LMFM down 5.
|Limericks Live 95||48||51||-3|
|Galway Bay FM||36||41||-5|
|East Coast FM||23||25||-2|
Dublin market whilst very crowded, it’s actually fairly static. In the list below there has only been two one changes in the order: 2FM down and Newstalk up.
2FM lost about a quarter of its listeners in the capital and is now firmly rooted, like Wolves last year, to the bottom of the table. Actually, things are so bad at the station (and no offence is intended here) that they are only 37,000 listeners away from Lyric FM. The original populist station is fast approached by the specialist Lyric.
Big gains for both Newstalk and FM104. Q102 will have to wait for another quarter to overtake 98FM. 4FM doesn’t rate in Dublin and Phantom is still unable to keep listeners.
|Any RTE Radio||358||37%||380||39%||-22|
|RTE Radio 1||296||31%||284||29%||12|
|RTE Lyric FM||47||5%||52||5%||-5|
The latest JNLR figures hold no real surprise in some quarters. Radio listenership, whilst still particularly healthy with a 85% penetration, has dropped back a little on last year’s comparable figures.
|Any RTE Radio||1228||35%||1299||37%||-71|
|RTE Radio 1||873||25%||858||24%||15|
|RTE Lyric FM||107||3%||112||3%||-5|
Most of the Donnybrook stations took a knock but 2FM seems to be firmly on the ropes at this point managing to drop 102,000 listeners in the twelve months. That equates to massive 20% of it’s listenership. You’d have to muse that were it not backed by public money what would its fate be?
Newstalk put on 21,000 listeners but outside them and RTE1 nobody managed to report a gain.