Directory Advertising for Small Businesses

If you are looking at taking an ad in a directory then there are a few points you should consider before entering that process. First things first and a point that is overlooked: this type of advertising is ‘directional’, it’s needs driven. When someone picks up a directory there is a very high probability that […]

Marketing Mobile Coupons and Mobile Tickets

Dominos (www.dominos.com), in the USA anyway,  have taken a real leap forward in my opinion with their new mobile coupon offering. For some time now, Dominos have encouraged customers to ‘opt-in’ to their mobile medium i.e. give details of nearest store, mobile number and permission to be contacted via text. They have partnered with www.air2web.com/ […]