I came across a company who were selling the virtues of their expertise in Web Design and SEO. I couldn’t complain about the Design side (although design is subjective in the first case) but I would have to take issue with their efforts in the sphere of SEO. I think where the problem arises is that the end client was blindsided as some point, given a spin like a whirling dervish. The “SEO Company” told them what it was – and the hadn’t or didn’t research the topic even slightly. The client was left with a decent enough website – its a brochure site (a concept much maligned at a recent conference!) but works well for that business. But:
- No page descriptions
- Page titles that are rotated though pages thus having repetitive page titles
- Very little in the follow-up. For instance no evidence of submitting the business to Google maps or anything to do with local search
There is a real opportunity to have people sit between a potential client and a potential design company – just to have a bit of realism brought to book on both sides.