Radio Programme Listnership 2012-1

Now, before the stones are flung and the ‘OMG’s’ are uttered – let’s explain. In all of today’s major publications we have the analysis of the listenership figures. In all cases the analysis is April 2011 to March 2012, compared January to December 2011 – it’s an analysis I don’t agree with. Perhaps the ‘conventional wisdom’ is that comparison, but convention and at times wisdom are in short supply. 

Let’s say you are a major retailer and you are looking at your figures for a seasonal part of the year, say December. Naturally you are going to lookat the increase month on month, but the ticket figure will be the comparison of ‘like for like’ sales December on the previous December. I believe that the same analysis should be applied to the JNLR figures and therefore the comparisons here are Apr ’11-Mar ’12  to Apr ’10-Mar ’11.

Firstly let’s take a look at the top ten (and these are weekday M-F figures only). The domination for RTE is fairly obvious here

# Station Time Program 2012 2011 +/-
1 RTE1 07.00-09.00  Morning Ireland  449 456 -7
2 RTE1 13.45-15.00  Live Line 417 404 13
3 RTE1 13.00-13.45  News at One 350 338 12
4 RTE1 09.00-10.00  John Murray 334 330 4
5 RTE1 10.00-12.00  Pat Kenny 333 326 7
6 Today FM 09.00-12.00  Ray D’Arcy  249 218 31
7 RTE1 16.30-19.00  DriveTime 245 239 6
8 RTE1 15.00-16.30  Mooney 226 234 -8
9 RTE1 12.00-13.00  Ronan Collins 223 233 -10
10 Today FM 07.00-09.00  Ian Dempsey 183 166 17

Just for the record, it interesting to see the individual stations and their line-up’s     

Time RTE1 2012 2011 +/-
07.00-09.00  Morning Ireland  449 456 -7
09.00-10.00  John Murray 334 330 4
10.00-12.00  Pat Kenny 333 326 7
12.00-13.00  Ronan Collins 223 233 -10
13.00-13.45  News at One 350 338 12
13.45-15.00  Live Line 417 404 13
15.00-16.30  Mooney 226 234 -8
16.30-19.00  DriveTime 245 239 6
19.00-19.30  Sport at Seven  31 27 4
Time 2FM 2012 2011 +/-
06.00-07.00  Damian Farrelly 7 10 -3
07.00-09.00  Hector 122 137 -15
09.00-11.00  Tubridy 172 202 -30
11.00-13.00  Colm Hayes 141 145 -4
13.00-14.00  Larry Gogan’s Golden Hour 87 76 11
14.00-16.30  Rick in the Afternoon 120 127 -7
16.30-19.00  More Music Drive With Will Leahy 116 113 3
19.00-21.00  Jenny Greene 25 20 5
Time Today FM 2012 2011 +/-
07.00-09.00  Ian Dempsey 183 166 17
09.00-12.00  Ray D’Arcy  249 218 31
12.00-14.30  Ray Foley 151 156 -5
14.30-16.30  Tony Fenton 122 120 2
16.30-19.00  Matt Cooper 166 164 2
19.00-22.00  Paul McLoone 29 30 -1
Time Newstalk 2012 2011 +/-
07.00-10.00  Breakfast 138 99 39
10.00-12.00  Tom Dunne 52 54 -2
12.00-13.30  Lunchtime 66 62 4
13.30-16.30  Moncrieff 98 92 6
16.30-19.00  The Right Hook 130 123 7
19.00-22.00  Off the Ball 48 44 4

And finally – a pretty picture:

day parts