Keyword Use Anywhere in the Title Tag

Keyword Use as the First Word(s) of the Title Tag

Keyword Use in the Root Domain Name (e.g. keyword.com)

Keyword Use Anywhere in the H1 Headline Tag

Keyword Use in Internal Link Anchor Text on the Page

Keyword Use in External Link Anchor Text on the Page

Keyword Use as the First Word(s) in the H1 Tag

Keyword Use in the First 50-100 Words in HTML on the Page

Keyword Use in the Subdomain Name (e.g. keyword.seomoz.org)

Keyword Use in the Page Name URL (e.g. seomoz.org/folder/keyword.html)

Keyword Use in the Page Folder URL (e.g. seomoz.org/keyword/page.html)

Keyword Use in other Headline Tags (

Keyword Use in Image Alt Text

Keyword Use / Number of Repetitions in the HTML Text on the Page

Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)

Keyword Use in or Tags

Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)

Keyword Use in List I

Keyword Use in the Page’s Query Parameters (e.g. seomoz.org/page.html?keyword)

Keyword Use in or Tags

Keyword Use in the Meta Description Tag

Keyword Use in the Page’s File Extension (e.g. seomoz.org/page.keyword)

Keyword Use in Comment Tags in the HTML

Keyword Use in the Meta Keywords Tag