2FM

2FM managed a small increase in their listenership over the year but the underlying figures show that a large tranche of their programmes did not do well.
Most interestingly, the slot that ‘took it for the team’ is the one that excelled in the figures – “Breakfast With Hector” adding 12,000 or 10% year on year. In the top thirty, only five programmes managed a 10%+ increase year on year and Hector was one of them! 
The ‘soldiers of the dawn’ did not desert their Captain, although it looks like the Generals did.
It’s no harm in pointing out that there are infact elephants in the room in case anyone hadn’t noticed and it will be interesting to see if this will be addressed in this long awaited shakeup of 2FM.

Time Programme Station 2013_4 2012_4 ‘+/- +/-
07.00-09.00 Breakfast With Hector 2FM  136 124 12 10%
09.00-11.00 Tubridy 2FM  152 160 -8 -5%
11.00-13.00 Colm Hayes 2FM  134 131 3 2%
13.00-14.00 Larry Gogan’s Golden Hour 2FM  80 83 -3 -4%
14.00-16.30 Rick in the Afternoon 2FM  122 114 8 7%
16.30-19.00 Will Leahy 2FM  111 111 0 0%
19.00-20.00 Game On with Damien O’Meara* 2FM  21 25 -4 -16%

2FM  2014 Q4

series 13q4 2fm