The football Gods look like the looked kindly on some of the titles as their numbers were up on the previous month – most likely on the back of a culmination of the premier league, bigger games in both football and hurling and, least we should forget, the Galway races. The morning tabloids all saw an increase month on month with The Star increasing 4,235 or 8% on the month. The Irish Daily Mail also
Clarity: Now, I’ve had to amend this on the back of the numbers for the Independent coming to light. I got a call at 3:30 and the cert is there – now. Their cert was not there this morning or even at lunchtime so I can’t understand what the delay was, and, given the amount of times the Independent IP address appeared in this sites analytics this morning/afternoon – I can’t understand why it was
I was doing a little spade work earlier for the forthcoming ABC Island of Ireland report. I was looking at the ABC website and noticed that both the Irish Independent and The Herald are no longer registered with the ABC. Now, this is particularly perplexing! independent.ie and The Sunday Independent are still registered as of 10:00am. Have they gone the same route as they took with the regional’s – stating how the ABC’s didn’t
At the outset I’d apologise on behalf of the Newspaper industry: the table below is a numerical assault on the eye – but we now have three metrics for each year: Print & Display, Print Only and Display only. I’d forward a second apology (not on behalf of the industry) directed at the readers of this analysis and it would be on the back of the lack of meaningful data. Personally, I find some of
Just a brief one today! The mornings show a ‘blue moon’ event with The Sun adding 2,500 in the month to get it close to last year’s figure, over the sixty and way ahead of The Star. The Mail see-sawed again and drops 15,000 on the month. The Sun on Sunday also made progress adding 1,700 and the Sunday Times managed a marginal increase.
There’s very little in terms of reporting this month. It marks the half way point and these will be the last figures to go towards the Jan-June 2015 ABC . Nothing would make me happier than to be reporting the six month figures, but we have to wait another forty one days until the Old guard deem it fitting that they allow us an insight into some metrics of their business. We have no analytics
The Institute published its twelve country report earlier last week, I re-hashed some of the interesting points and leaned a little on the Irish aspects. It doesn’t do their report any justice and you can see the full report here. In terms of our sources of news 83% of the Irish population say that they sourced news online in the past week and that includes social media. Actually eight other countries also maintain that their
The May figures are out and show the same pattern as has been apparent for the last few years at this point. The Mirror is sitting on the edge of the 30’s and the other two tabloids are heading (albeit slowly) to the 40’s. The Daily Star lost 2,200 in the month, something it can’t afford to do on a monthly basis. Promotions and a few extra multiple copy sales added close to 4,000 to
Another month and more figures. April had Easter, so there were the normal exclusions for Good Friday and Easter Monday in the daily market. Still the picture was the same downward trajectory. The Daily Mirror dropped 1,200 on the month or 3% while the other Tabloids had mixed fortunes both up and down. Collectively down 1,500 on the month, but the 2,400 increase on the month for the Daily Mail resulted on morning papers up
Cheltenham was the only event to bring a smile to tabloid newspaper executives with the Star and Sun adding a few copies this month on the back of the festival. Surprisingly The Mirror didn’t see any payout from the horses and they actually lost 300 odd copies month on month. The Daily star did exceptionally well adding 2,300 to its figure and the Sun added 1,400. But the uplift will be fleeting and April will
My elation from yesterday, at what could have been perceived as a softening of the falls, was short lived when it was pointed out that the February ABC figures I had used were in fact the six month average to February and not the February only ABC. As you will see below the picture is indeed bleak (I should have known: it was “good news” in the same sentence as “Newspapers” – seriously). In fact
The bi-annual speculation begins in earnest today about the ‘future of print’ with the eventual release of the last of the six-month figures for the Irish Newspapers, today covering July to December 2014. Taking and over view first: over the twelve months the overall market has declined by a further 7%. And both the Sunday and morning market have also fallen by 7%. There’s nothing at all positive in the overall figures with the rate of
The Sunday market fell 7% between July December 2013 and July December 2013. The market now stands at 756,118 copies every Sunday down 54,778 on the same period last year. The biggest selling paper on Sunday is still the Sunday Independent selling 219,007 copies every week. This is down 4.5% on the previous year or 10,375 copies and their actively purchased figure at 96% remains in line with last year. It’s followed by the Sunday
Morning newspapers saw a decline of 7.2% over the twelve months dropping to 450,956 for July December 2014. The three tabloids audited contributed close to half of that decline, dropping 16,371 collectively. The Irish Independent remains the largest selling paper in the morning moving 112,502 copies each day down 4% or 5,000 on July Dec 2014. It has to be noted that in this figure, 86.7% of that is actively purchased compared to 87.2% in
It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month. However the year on year figure shows the morning market down over 19,000 on January 2014.These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling to maintain purchasers every morning. The
The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market. Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an isolated loss for the publication
Just to round up one portion of ’14 – I’ve a summary of how the Irish titles fared in some of the the social wars – Facebook. Not that Facebook fans are a huge measure of success/failure of a titles social media efforts – it’s simply a metric that people are familiar with and they are comparable. Personally I fit into the “familiar with” as opposed to “comfortable with” category as I notice that some
One audit left for 2014 which will be issued early January. But it’s really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings. The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into second place again behind The
Some interesting information from News UK, publishers of The sun, The times and Sunday Times. The latter two papers are wrapped up in a company called Times Newspapers Ltd who just announced that they turned a profit of £1.7m in 2014– shedding brackets off the company for the first time in thirteen years. They attribute most of the turnaround to their growth in digital subscriptions and membership (a print and digital package) and less reliance
We’ve had no toys to play with lately, until this email dropped in from the ABC announcing the certification of our own independent.ie based on traffic in July 2014. Their last cert was released in March 2012 so in the intervening thirty two months something must have changed! And as much as that “thirty two months” quip is somewhat mocking at the breakneck speed of this digital media business, at least the Independent have, finally,
