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ABC Irish Newspaper Circulation May 2019

May ABC’s were released today. In the morning market the tabloids lost ground over April collectively down by 2,200. The Times (Ireland Edition) dropped by 200 copies showing that, event given the negative press over the closure of the Irish edition there still is a cohort of people who are keen on the title. Given that the title takes (currently) in or around €1m every year for News UK, it would suggest that when the Irish edition closes (and migrates to digital) they should go back to pre-Irish edition and simply ship in the unvarnished UK edition to sit on Irish shelves. In the Sundays the Sunday Times dropped 3,000 copies on the month. There’s nothing to backup my fantasy that the digital promotion of a €5pm subscription is working and that’s why the print sales are declining. Market down 3% on the month and 13% on the month.

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ABC Irish Newspaper Circulation April 2019

April 2019 ABC circulation figures were released. The trend remains the same with very little by way of anomalies. The bulks have remained off the majority of News UK title, bat the Sunday Times which is carrying roughly 3,000 bulks. The Sun and Sun on Sunday remain fat-free for the second month. The Daily Star dropped 2,500 on the month but that was mainly due to an increase in sales in March due to Cheltenham. In the Sunday Market, all remains the same. Month on month the market is static but down 12% year on year. Times Ireland closure The Times Ireland edition pulled the plug on it’s Irish print edition, but is maintaining the publication in a digital format. News UK have made a concerted effort to convert readers of the two Times titles to their digital platform with an offering of €5 per month. In the case of the print edition of the  Times Ireland, the reality is that their last ABC showed that they were only 800 copies to the better than their pre-launch ABC number.  

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Daily Star Sale

Trinity Mirror has announced that they have made an offer to buy The Daily Star, Daily Star Sunday, Daily Express and Sunday Express. Naturally, it’s all subject to regulatory approval, which in itself is a further hurdle. The main stay of that business is in the UK and the R.o.I. publishing concerns are a side show at best – for the main players. However for the publishing industry here it could be a game changer. There’s an agreement (and not a very transparent) between IN&M and Northern and Shell to publish the Irish Daily Star in Ireland (the Island theof). Where now does that stand with the ownership of the title possibly transferring to a rival publishing group? There may be a clause in that agreement where if sands shift between the parties there would be a buyout clause for the others portion of the business (originally it was a fifty fifty between IN&M and Northern and Shell). If so, it’s a urinate or get off the pot for both – and, in my view, if there is that clause, it will give IN&M a moment to reflect on its commitment or otherwise on the Irish Daily Star.