Irish Newspaper Circulations Jan June 2010

And Finally…. The much awaited ‘Island Of Ireland Report finally made it to daylight. And its as expected, it’s unpleasant reading. Below are the topline for the main markets. The Sundays took the brunt of the blow, suffering a 61,000 decline from the period Jan-June ‘09 to Jan-June ‘10. To put that in context: that’s the single largest yearly drop looking back to 2000. The Mornings also lost out by 46,000 or 7%. And, again,

Irish Sunday Newspaper Circulations Jan June 2010

The Sundays had mixed fortunes. For the papers that have their finger on the pulse and not elsewhere and who actually publish timely circulation numbers on a monthly basis, their plight is well documented. In the market four papers have circulations of under 10,000 and therefore throw up large percentage swings, so we’re not going to dwell on them too much on them.  # The biggest fallers in the market were the Sunday Tribune (-11,327),

Irish Morning Newspaper Circulations Jan June 2010

In numerical terms not the same drop as the Sundays but in percentage terms is severe. Even looking back as far as the millennium you wont see the same percentage decline. The Tabloids, like the Sunday market have been in decline for many months – seeming feeling the effects of the ‘R’ worse than others. The Irish Times dropped 8% to 105,000, again for them it’s the single biggest y.o.y. decline since 2000 (only looking

Irish Evening Newspaper Circulations Jan June 2010

It’s a waste of pixels, but it has to be done. Publication Jan June 2009 Jan June 2010 Diff ‘000 Diff % Evening Herald 71,187 67,657 -3,530 -5% Echo 24,192 22,288 -1,904 -8% Total 95,379 89,945 -5,434 -6% More of the same. The only item of note is with regard to the “Dubliner” wrapped up inside the Herald on a Thursday. Introduced in April, the paper’s circulation that month did increase – but that was

Irish Regional Newspaper Circulation Jan June 2010

The only reason I used the phrase ‘regional newspapers’ in the title was because that’s how the phrase will be. They should be called (rebranded) the less parochial “weekly” or “local newspapers”, but I digress. Because of the chopping an changing in this market, it’s difficult to get an exact handle on it. The only way is to compare “like with like” on the different years. So, like with like (ie the papers that were

Irish Newspaper Circulations July 2010

To begin on a positive note* not in the last 18 months have we seen such an increase in the morning market – up a hefty 7,700 copies. Albeit mainly on the back of the Daily Star – but still! The Sun picked up a bit as well and both tabloids could attribute the return of decent sporting events a welcome boost to their sales. Still, reflecting on the previous year, the three (four) tabloids

Irish Newspaper Circulation June 2010

June Figures: normally a strange time for the media with schools drawing to a close, the leaving cert commencing and the annual holiday migration. The “hand of god” having dealt us a blow earlier in the year means that the World Cup would not drag up the circulations of any of the papers. Big fallers month on month were the Daily Star, Sunday Star, News of the World and the Sunday Times. It’s likely that

Irish Newspaper Circulation May 2010

Perhaps, for certain publications, we may have been a tad hasty in the comments for April’s figures. Or indeed it may just show the fickle nature of the newspaper buying public. The morning market was up marginally mainly due to the tabloids. The end of the Premiership, start of the GAA and the playoffs for the Heineken Cup all contributing to the copy sales. But they are no where near their levels from 2009 with

Irish Newspaper Circulation July 2010

To begin on a positive note* not in the last 18 months have we seen such an increase in the morning market – up a hefty 7,700 copies. Albeit mainly on the back of the Daily Star – but still! The Sun picked up a bit as well and both tabloids could attribute the return of decent sporting events a welcome boost to their sales. Still, reflecting on the previous year, the three (four) tabloids

Newspaper Circulations February ‘10

Comparing month on month is a bit of ‘smoke and mirrors’. January is such a dead month for newspaper sales, using it can be a poor comparison. Since we are in February – we have no choice. Taking that into account, there were some positives. The Sun bounced back with an extra 2,300 copies on the previous month and seemingly not at the expense of any of the other tabloids. Other than that, the status

Irish Newspaper Circulation March 2010

Every month, circulation falls by another small amount, but it’s only when you make a direct comparison to the previous year that one really sees the levels of decline. The market as a whole down 74,000 year on year. Sundays down 45,000 and the morning back 37,000.   In the mornings the Irish Daily Mail had a bad month down nearly 4,000 copies. It’s Sunday title also experienced a month on Month drop of 4,600. the

Evening Newspaper Circulation 2009

At a point where there are two non-competing papers in a ‘market’ – it’s difficult to describe such a scenario as a ‘Market’ at all. Publication July Dec 2008 July Dec 2009 Diff ‘000 Diff % Evening Herald 79,447 71,187 -8,260 -10% Echo 25,829 24,192 -1,637 -6%   0       Total  105,276 95,379 -9,897 -9% The Evening Market is back nearly 10,000 copies. The Herald fell 10% or 8,200 copies and the Echo

Irish Morning Newspaper Circulation 2009

The Morning Market is down 7% or 47,000 copies. The Daily Mail is the biggest sufferer down nearly 10,000 copies to 49,000 which is 17% over the 12 months under scrutiny. Given the spend on advertising/promotions for the Daily that has to be a bit of an eye opener in Ballsbridge. The Irish Times took a hit of 7% and 8,500 copies. Like the Mail this has to alert the powers that be (in waiting

Irish Sunday Newspaper Circulation 2009

Looking at the biggest market, the Sunday, it managed to fair a little better that the mornings or evenings.  The market is down 47,000 year on year or 4% and to put that in cash terms, €2.5m at the till.   It could be reasonably argued that a 4% decline in the year that was is not too shabby. On a positive point the Sunday Mirror gained 500 copies year on year and the Sunday Times

Irish Newspaper Circulations 2009

The figure for the last six months of the decades were released today and, non surprises. Overall the total market is down 5% in comparison to July – December 2008, or to put it more starkly, down over 100,000 copies. The main percentage hit came form the morning market back 7% or nearly 50,000. Likewise for the Sunday’s  but in percentage terms they are down 4%. The Evenings, even at a low base are down

Irish Newspaper Circulations January 2010

The first month of the year yields little in the way of surprises, but does allow us a little in the way of reflection. The figure that stands out is that the market is back 66,000 copies. That is, naturally the papers that publish monthly figures. We have to wait yet another week for the ‘on the pulse’ publications who will give us an average six month figure for July December 2009, nearly 50 days

Irish Newspaper Circulation revenues

As it a calendar year it a good time to look at over numbers – but the ones that count – €’s. Looking at the circulation figures and the cover price of the respective papers – we can see the how the shift in numbers affects the top-line. There are a few caveats to this analysis. It’s the difference in average circulation between the first half and second half of the year, it’s the December

Irish Newspaper Circulation December 2009

The last month of the year shows no improvements. The Redtops had a bit of a disaster – possibly down to poor distribution due to the adverse weather and also as a huge amount sporting events were cancelled – a big draw for their readers. The Daily Star was back over 5,000 month on month and The Sun back by 3,600. The latter is most likely still suffering from the vagaries of the Glass Palace

Irish Newspaper Circulation November 2009

We had 15 fallers and 10 climbers this month, the fallers in the Sunday department in the main. The Sundays are back 12,000 which, in comparison to other months, it’s a hefty fall. The biggest faller was the News of the World, followed by its companions The Sun and the News of the World. Not insignificant in this figure would be that fact that Dunnes Stores decided during last month that it didn’t like the

Irish Newspaper Circulation October 2009

Another month and guess what …. Daily Mail fell over the fifty mark, but the sibling had a monster month adding 20,000 to their circulation figure – which is impressive, to say the least. They gave a way some big CD’s during October namely Robbie Williams and Pavarotti and they also signed up Rachel Allen backed with her own 24 page glossy culinary guide – all combined to make a recipe for success in October.