ABC Irish Newspaper Circulations September 2013

Just to recap – there are two distinct ABC reports – a monthly report, in which twelve morning newspapers available in Ireland subscribe to and equally twelve of the Sunday’s provide data for. Three mornings and three Sundays only provide data on a six monthly basis to complete the lofty sounding ‘Island of Ireland’ report, a report which is given acres of space in print and way too much weight – and I stand guilty

August 2013 ABC Newspaper Circulations

For the tabloids, August with the start of the premier league couldn’t have come quick enough. A large group of soccer supporters seemingly regained their interest in tabloids this month and in the mix there are probably a scattering of GAA supporters too, loyal to the true faith and not concerned with the ‘foreign game’ at all! Two big GAA games in August both featuring the metropolitans would have to have definitely added a few

ABC Jan June 2013 Morning Newspapers

The morning market figures show declines across the board but in varying degrees. The total market is down 7%, or a few copies shy of 40,000 in comparison to the same six months in 2013. The biggest faller was The Daily Star which lost 11% (8,500) of its circulation. The Financial Times also lost 13% but it’s coming from a very low base in the first place. In the other tabloids   The Sun fell

ABC Newspaper Circulation July 2013

July ABC shows some very small gains in the tabloid sector. The tabloid market is up 500 copies on the month but 18,000 down on the year. The leaderboard changed, yet again, with The Sun now in the premier position.  The Daily Mail looks, on the surface, as if it dropped inexplicably, but its simply smoke and mirrors. Their bulks this month were just over 2,000 as opposed to 7,000 the previous month which accounts

ABC Newspaper Circulations May 2013

One would wonder if the Herald’s shift to the morning is having an effect of the numbers of the tabloids, more specifically the Daily Star. It dropped 1,200 this month and both the Mirror and Sun dropped 1,000. The Daily Mail gained close to 1,000 and the market was down 2,400 on the month and over 20,000 on the year. The Sunday Daily Star still shows the others how many papers you can sell without

ABC Newspaper Circulations April 2013

One paper managed to report a year on year gain – the “I” and that was eight copies other than that everyone else was in the red. Elsewhere there were some serious fallers. In the morning market The Daily Mirror lost 1,800 copies month on month. It can’t be put down to a post Cheltenham as the paper didn’t gain that much from Cheltenham in the first place and the April figure is below that

American Newspaper Circulations 2013

Today we’re looking at American Newspapers Circulation which were released in the last few days. It’s not a USA centric thing, it’s more that the print sectors march towards digital there is evolving faster (in my opinion) than many of the countries in the world. The Alliance for Audited Media (akin to the ABC here/UK) monitor a total of 593 newspapers across the States and they allow publishers to amalgamate both their paid copy sales

Newspapers ABC Circulation July-Dec 2012

Before we get into each specific market it’s worth looking at the big picture. The market as a whole is down 6% with the morning and evenings falling by 7% in the year. The market has lost 100,000 copy sales in a short twelve month period and you can see from the graphics below that there seems to be no respite in this decline. Although the rate of decline has slowed it’s still a breakneck

Sunday Newspapers ABC July-Dec 2012

The Sunday market, at 865,000, is down 6% on the same six months as last year, a drop of 55,000 copies in twelve months. The Sunday Market headline has to be dominated by the 14% decline in circulation of The Sunday World dropping 34,000 to 217,000. While there are, on the surface, grater declines for all the tabloids in the market, that can be easily explained away by the closing of the NoW and the

Morning Newspapers ABC July-Dec 2012

In the six months to December 2012, the morning market fell by 7% or 39,000 copies per day compared to the same six months in 2111. The biggest faller in percentage terms was the Daily Star dropping 13% or just over 10,000 copies. This is followed by The Sun, down 8% and the Irish Times back 8%. There doesn’t seem to have been any sleight of hand magic in the respective circulation departments as the

Regional Newspapers ABC Circulation July-Dec 2012

The decline in the number of Regional Papers being part of the ABC process is falling at a pace. Two years ago there were nearly 45 papers (paid for) certified by the ABC, now only 24 decide to confess annually or bi-annually. The only papers to record an increase are the Echo in Dublin and the Donegal News Monday edition. Monday edition.. most likely still living off the special edition the Monday after the All

January 2013 ABC Newspaper Circulation

Just because the month on month figures are devoid of their now customary minuses, it doesn’t mean things are getting better – is simply because January is being compared to a very slow December.  You only have to glance at the Year on Year column to see the real picture. All the tabloids bounced back after the festivities and all kept their relative positions. The Daily Mail got a lift of close to 1,000 and

December 2012 ABC Irish Newspaper Circulations

The results for the final month of 2012 are in and, surprisingly, no good news in that batch of figures. December is generally a slow month for newspaper sales and this year is fairly consistent with last year – back about 3% month on month.      The Star took yet another step backward loosing 2,000 copies on the month falling to an historically low 66,000. Not to put too fine a point on it, but

November 2012 ABC Newspaper Circulation

You really wouldn’t have to be working on algorithms to predict what was going to happen this month. November normally brings with it a slight dip in newspaper purchases, but this year’s seems to have been fairly dramatic for some publications. The Tabloids dropped over 4,000 copies collectively with the Mirror (-1,800) and the Daily Star (-1,433) sharing most of that drop. The latter has now, for the first time in its fairly illustrious history,

Irish Newspaper Circulation October 2012 ABC’s

What a difference a month can make and I’d particularly focus on the tabloid section of the Morning market in that statement. September was a good (enough) month for the tabloids especially as the hurlers took two bites of the apple. The Daily Star used those events to do a bit of price promotion and managed to maintain its numbers in September.   However, October has been a disaster for the Red Tops: The Sun

USA ABC Newspaper Circulations

You can’t escape the USA today – it being election day. So on the back of that I thought I’d have a quick look at the leading papers in the US and see how they are fairing against the previous year. They take a slightly different approach their ABC data as they combine the daily press circulation and the number of registered (ie access to restricted material) users. On the face of it, the press

Irish Newspaper ABC Circulation September 2012

Starting with the tabloids as it, historically, is a decent month for them. But not for all of them as The Sun took a hit of some 1,100 month on month. The Mirror was down 800 and the Daily Star just maintained the previous months figure.  Perhaps this was due in part to the finals of the Football and Hurling and offering the supporters a promotion on their home turf. The Daily Star targeted the

Irish Newspaper Circulation ABC August 2012

This month sees some actual month on month increases in newspaper sales. To highlight just how rare that is:  in the last 20 months there have only been six months where a month on month increase in the overall market has been recorded and one of those months was the introduction of the Sun on Sunday. The tabloids did well this month recording a 4,000 increase on the previous month. August is normally a strong

Irish Newspaper Circulation July 2012

The Morning tabloids showed a rise in circulation, mainly due to the strength of the Mirror, although The Sun and Star had small increases as well. Surprisingly, there was only one faller month on month – the Daily Mail. This is counter balanced by the fact that there were only two papers to show and increase year on year.   The tabloids are down over 30,000 in the past twelve months and the total morning

Irish Morning Newspaper ABC Circulations, Jan-June 2012

Like the Sunday Market there is a headline figure in the morning market and it’s the Daily Star. It’s nearly out on its own with a double digit decline of 14% falling to 75,000 and down nearly 12,000 copies over the year (let’s spare ourselves all the analogies to the small lights in the sky). In market terms the tabloids have suffered the most at the hands of the recession down collectively 11% year on