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Irish Newspaper Circulation April 2018

April brought the tail end of the Easter Holidays which is sometimes a disruptive period for newspapers. However, it does not seem to have had an adverse effect on sales of The Sun which is showing a 3% increase month on month. Conversely, the Daily Star had a bad month dropping 2,300 copies or 5% on the month. This is marginally eclipsed by the fall in sales of the Sunday Times, which dropped 4,000 copies or 5% in April. Unaccustomed as I am to idle speculation I will posit the following: I don’t think that it’s any coincidence that a rival in the market, The Sunday Business Post, began its investigations into ‘Oifiggangaire,’ aka Talbot Street and the wider INM, late March and the beginning of April and continued its scrutiny throughout that month. I’d speculate that a fair share of the 4,000 sales The Sunday Times lost (even though they had their own analysis and exclusives in the INM story) went to the Sunday Business Post. However, we will have to wait until the 23rd of August, when the Island of Ireland report is released, to see if, in fact, the Sunday Business Post had a good circulation lift…

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ABC Irish Newspaper Circulation March 2018

Very little by way of change this month. The month was kind to the tabloids, particularly the Daily Star which saw its numbers increase by 2,000 on the month. It just shows you the attraction that the sport of kings has on its core readership – it’s no coincidence that a decent month for the paper coincides with the Cheltenham Festival. Having said that, maybe the steam is running out on that guaranteed circulation lift in March (which I’ll attribute to Cheltenham). This year the combined increase for the tabloids of March over February was 2,300 copies. In 2017 it was 4,600 copies and in 2016 it was 6,700 copies – not more to say on that one! Elsewhere very little makes the news. The Mail’s offerings are still bulk free, so I’ll take that as a change in policy and will leave it at that. Market up 1% on the month down 6% on the year. Title Mar-18 Feb-18 Mar-17 M/M Y/Y % M/M % Y/Y Daily Mirror 29,949 30,183 34,697 -234 -4,748 -1% -14% Daily Record 247 234 260 13 -13 6% -5% Irish Daily Star 49,548 47,401 52,322 2,147 -2,774 5% -5% The Sun 55,962 55,584 56,724…

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ABC Irish Newspaper Circulation February 2018

The weather at the latter part of February possibly had a small adverse effect on a few of the numbers for February 2018. While the papers published (there are no exceptions in the certs) it’s impossible to know how many retail outlets the managed to get to. Interestingly the Sun and The Times were big faller’s month on month (-1770 and -2770 respectively) along with the Sunday Mirror (-2870). Conversely the Sundays had a decent month with the Sunday Times adding 1,800 and that includes a small reduction in their bulks standing at 5,700 last month. Sunday market steady month on month, daily back 3% on January. Title Feb-18 Jan-18 Feb-17 M/M Y/Y % M/M % Y/Y Daily Mirror 30,183 31,177 34,080 -994 -3,897 -3% -11% Daily Record 234 241 267 -7 -33 -3% -12% Irish Daily Star 47,401 46,372 50,718 1,029 -3,317 2% -7% The Sun 55,584 57,359 54,308 -1,775 1,276 -3% 2% Tabloids 133,402 135,149 139,373 -1,747 -5,971 -1% -4% Daily Express 2,351 2,377 2,486 -26 -135 -1% -5% Irish Daily Mail 32,241 32,439 39,768 -198 -7,527 -1% -19% The Daily Telegraph 1,912 2,003 2,136 -91 -224 -5% -10% Financial Times 2,274 2,367 2,314 -93 -40 -4% -2%…

2017 overall
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Irish Newspaper Circulation July-Dec 2017 Island of Ireland Report

We have thirteen National titles available for selection every morning and twelve to choose from every Sunday. The figures here are the circulations of national newspapers for the period of July to December 2017 and are compared to the same six months in 2016. The stark reality is that in the intervening period, the newspapers below sold ten million fewer copies per annum in comparison to the previous year. Interestingly five years ago five titles managed to sell more than 100,000 copies, today this stands at two. The total market (sum of the daily and Sunday circulation) decline slowed to 7%, down from showing an annual 8% decline. A darker side of Sherlock Holmes (I digress) manifests itself into his fondness of ‘the seven percent solution’ – the darker side here, today, is that we’ve no solution to the 7%! The Sunday market fell below 600,000 (-7%) for the first time and the morning market receded back to 408,000 (-6%). Morning The Irish Independent sailed perilously close to dropping below 90,000 falling 7% over the year. In that figure are 17,600 in bulks which is an actively purchased of 80% of its circulation down from 17% in the last six…

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ABC Circulation January 2018

The first audit of 2018 appeared earlier. Oddly there were a few surprises in a fairly predictable market. Month on month the Sunday Mirror managed to add 3,000 copies to its tally and the Sunday Times managed a 1,600 increase without any trickery in the bulks department. The Sun added 1,400 on the month and again maintaining the same bulk level as last month. Conversely, the Mail on Sunday ‘dropped’ 5,200 on December. This doesn’t seem to be fright and flight by the buying public but perhaps more a ‘road to Damascus’ moment for dmg Media. This month shows a decline for both The Daily Mail (-1,800) and the Mail on Sunday, however, the main cause of the drop is that there are no bulks in either title. Considering that they had combined bulks of close to 9,000 last month it really is a change of direction – should it continue. The Morning market is back by 7% year on year, Sunday Market down 8% and the total market back 7% on the year. Keep a note of those figures as they will re-emerge next Thursday when the Island of Ireland report arrives! Title Jan-18 Dec-17 Jan-17 M/M Y/Y %…

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ABC Newspaper Circulation December 2017

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes very little promotional/editorial effort in the Irish market, The Daily Star on Sunday was up 1,300 on the month. The Sun on Sunday was down 800 copies and as a group, the tabloids were down 500 copies. The Sunday Times took a bit of a pasting in December dropping 2,300 copies or 3%. Again this drop was in the trade and not a remodelling of the bulks Title Dec-17 Nov-17 Dec-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,950 30,891 34,503 59 -3,553 0% -10% Daily Record 246 245 258 1 -12 0% -5% Irish Daily Star 46,512 47,349…

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ABC Newspaper Circulation November 2017

The penultimate ABC for 2017 has been released. Forecasting the outturn for the year as the exclusion of one month won’t make a huge difference at this point it looks as if the market will, again, decline between 7%/8% year on year. The titles examined here are a decent bellwether for the market as a whole, so when the full numbers are released in February for 2017 don’t be aghast at a 7% drop. In the mornings The Sun and The Irish Daily Mail show the biggest declines month on month at 3%. However, it’s more tinkering with their multiple copy sales that distorts their figures this month and the same would apply for The Times. In the Sunday market there is little to report there either. The Sunday tabloids were, in the main, all back month on month. Month on month the market is down 3%, year on year 6%. Title Nov-17 Oct-17 Nov-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,891 31,564 35,135 -673 -4,244 -2% -12% Daily Record 245 271 253 -26 -8 -10% -3% Irish Daily Star 47,349 47,892 49,200 -543 -1,851 -1% -4% The Sun 54,870 56,560 55,570 -1,690 -700 -3% -1% Tabloids 133,355…

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Newspaper Revenues and other numbers!

Here’s an interesting take on the circulation numbers. The ABC certificates split out the sales of each title on a Monday to Friday basis and then single out their Saturday sales (obviously just for the mornings). In the mornings it allows you to see uplift, if any, of a titles Saturday edition and overall it allows you to see how much revenue is being generated by the title. All the revenues are what would be generated ‘at the till’ and the figures are hard copy sales, old Skool! The numbers below are all based on November 2017 certificates and bulks have been excluded as they derive little or no revenue to the publishers. Some points of note: The most expensive paper on the newsstands is the Saturday edition of the Financial Times at €3.90. The Daily Star extracts the highest revenue of any title here at €18.6m per annum. The biggest Sunday is the Sunday Times at €10.8m. In the daily market the paper that gets the biggest uplift for their Saturday edition is The Guardian who see a near fourfold increase on their Monday to Friday edition sales. The FT nearly double they Saturday sale in comparison to the…

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ABC Newspaper Circulation December 2017

December is never a flattering month for print titles with punters getting into the yuletide spirit and having just a weather eye on the papers.  Although I did note on one of the certs that the online version of The Sun recorded 4.1m visitors to the site on Christmas Day, so perhaps is just migration. One shining light this month was The Sun which was up 1,000 on the month and without any manoeuvring in the background with bulks. The Star was down 800 copies and the Mirror stayed static. Surprisingly, and I say that for a paper that makes very little promotional/editorial effort in the Irish market, The Daily Star on Sunday was up 1,300 on the month. The Sun on Sunday was down 800 copies and as a group, the tabloids were down 500 copies. The Sunday Times took a bit of a pasting in December dropping 2,300 copies or 3%. Again this drop was in the trade and not a remodelling of the bulks Title Dec-17 Nov-17 Dec-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,950 30,891 34,503 59 -3,553 0% -10% Daily Record 246 245 258 1 -12 0% -5% Irish Daily Star 46,512 47,349…

Year on Year
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ABC Newspaper Circulation October2017

  October ABC’s are off the presses and show a fairly sharp drop of 1900 copies of the Daily Star over the month. The other tabloids managed to keep the drop to three figures over September. Taken together the tabloids are down 3,000 or 2% on the month. Again, we can ignore the (incredible) year on year figure for The Times given their new found interest in bulks. Month on month the morning market was down 5,000 or 3% and as you can see for the graphic, going on past experience, things don’t get better as the year draws to a close.   The Sunday Market shows a meagre 1% decline month on month but there would be 16,000 copies across the titles as bulks in the numbers – which equates to 4% of the market (it’s 6% in the morning market). The Sunday Market shows a 5% decline month on month, but in reality, it’s more in line with 8% when you extract the bulks year on year.     Title Oct-17 Sep-17 Oct-16 M/M Y/Y % M/M % Y/Y Daily Mirror 31,564 32,170 35,192 -606 -3,628 -2% -10% Daily Record 271 290 281 -19 -10 -7% -4% Irish…

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ABC Newspaper Circulation September 2017

The lift seen last month, on the back of the Premier League, dissipated this month – which is a feature of the August/September dynamic. The tabloids lost to various degrees the Daily Star falling the most at 1,700 from their August figure. The Times (the Ireland edition) is some respects still flatters to deceive. Their certified figure of over 10,000 is aided and abetted in this month’s cert by no fewer than 6,000 in multiple copy sales or bulks. This multiple copies policy started this year in June and has continued since. But this ‘sampling exercise’ looks like it’s paying off: their ABC cert for May ’17 was 2,500 whereas September shows that their paid for sales stand at just over 4,000 copies meaning that their paid for sales have almost doubled since the sampling began. The Sunday market is static, bar the usual monthly decline. Title Sep-17 Aug-17 Sep-16 M/M Y/Y % M/M % Y/Y Daily Mirror 32,170 33,559 36,644 -1,389 -4,474 -4% -12% Daily Record 290 355 300 -65 -10 -18% -3% Irish Daily Star 49,782 51,482 52,314 -1,700 -2,532 -3% -5% The Sun 56,969 58,459 58,257 -1,490 -1,288 -3% -2% Tabloids 139,211 143,855 147,515 -4,644 -8,304 -3%…

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ABC Newspaper Circulation August 2017

Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a 2,400 increase. In comparison the Daily Mirror only saw an increase of 362 copies. Turning to the Sunday papers: The Sun on Sunday had a good lift of nearly 2,500 copies. The Mail on Sunday increased by just over 2,000 as well in August. The Sunday Times increase by just over 600 on the previous month. The market was up by over 11,000 on the month but nearly level year on year. Title Aug-17 Jul-17 Aug-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,559 33,197 36,540 362 -2,981 1% -8% Daily Record 355 341 353 14 2 4% 1% Irish Daily Star 51,482 49,100 51,901 2,382 -419 5% -1% The Sun 58,459 56,140 59,813 2,319 -1,354 4% -2% Tabloids 143,855 138,778 148,607 5,077 -4,752 4% -3% Daily Express 2,558…

over rtate
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Irish Newspaper Circulation January-June 2017

The Island of Ireland report for the National newspapers ABC’s was released covering the period January to June 2017. Looking at the overall picture, the market for National newspapers has fallen by 8.2% over the last twelve months. Overview That’s a decline of 94,000 copies over the same period last year.  There was a 7.6% decline for Sunday nationals or a reduction of 51,000 copies and an 8.9% decline for morning nationals equating to a 37,000 drop in their sales. In the last five years, the market for Sunday newspapers has fallen by 32% or by more than 293,000 copies every Sunday. The morning market has fallen by 28% or 151,000 copies every day Sunday The Sunday market dropped 7.6% in the last twelve months to 621,000, a fall of 51,000 on the same period last year. The biggest faller, in copy terms, in the Sunday market was the Sunday World falling 19,400 (-11.9%) on the previous year. This is followed by the Sunday Independent falling by 14,000 to 185,000 (-7.1%). They kept their bulk figure steady at around 12,000 copies; however, their drop in retail sales means that their actively purchased figure falls marginally. They had 2,000 subscribers to…

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July 2017 ABC Newspaper Circulation

The ABC’s for the monthly certificates came out today, as well as the Island of Ireland Report. Results are below. Nothing out of the ordinary in any of the figures. The Daily Star Sunday had a good month adding 9% and the Mirror and People all showed increases.       Title Jul-17 Jun-17 Jul-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,197 32,804 36,589 393 -3,392 1% -9% Daily Record 341 269 336 72 5 27% 1% Irish Daily Star 49,100 49,336 52,493 -236 -3,393 0% -6% The Sun 56,140 55,402 65,625 738 -9,485 1% -14% Tabloids 138,778 137,811 155,043 967 -16,265 1% -10% Daily Express 2,619 2,558 2,781 61 -162 2% -6% Irish Daily Mail 40,127 41,282 42,635 -1,155 -2,508 -3% -6%                 The Daily Telegraph 2,159 2,181 2,515 -22 -356 -1% -14% Financial Times 2,226 2,271 2,314 -45 -88 -2% -4% The Guardian 2,193 2,295 2,525 -102 -332 -4% -13% The Times 10,275 9,820 3,065 455 7,210 5% 235% Morning Market 198,377 198,218 210,878 159 -12,501 0% -6%                 Daily Star – Sunday 16,425 15,081 17,104 1,344 -679 9% -4% The Sun…

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ABC Irish Newspaper Circulation June 2017

June ABC’s and this brings us to the half way mark for 2017. For the monthly publishers their Jan-June 2017 figure are available (to calculate) but the full Island of Ireland report is not out until 17th of August. Some of the papers’ numbers look extreme (in percentage terms) but all have a logical explanation. As a block the tabloids are down 13% year on year, the decline can be attributed to The Sun’s decline of 20% – however this time last year The Sun and its Sunday sister were in the middle of a price promotion on the back of the Euro’s. So that accounts for their above average decline in sales year on year. The other Tabloids would have also been boosted by the football in ’16 so we are not comparing like with like. The Times had an increase of 7,200 on the month which we can attribute to two factors: firstly is an increase on ‘retail’ sales to over 4,000 (from around 2,500). However the majority were “Below Full Rate. Secondly there were over 5,000 “multiple copy sales” compared to none the previous month. So, the meteoric increase in sales is more down to a massaging…

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ABC Irish Newspaper Circulation May 2017

May circulation figures throw up nothing out of the ordinary this month. In the morning the tabloids are down collectively nearly 7,000 with the Daily Star dropping 2,700 on the month and The Sun not far off that down 2,400. The morning market is down 8,000 driven mainly by the fall in tabloid sales. Like the morning market, the Sunday market is continuing the downward trend. The Sunday Mirror and People added to their numbers, just shy of 1,000 in both cases. The big loser this month was The Sunday Times falling 2,500 on the month. Title May-17 17-Apr May-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,142 34,792 39,001 -1,650 -5,859 -5% -15% Daily Record 303 296 281 7 22 2% 8% Irish Daily Star 48,939 51,639 51,847 -2,700 -2,908 -5% -6% The Sun 54,407 56,806 58,076 -2,399 -3,669 -4% -6% Tabloids 136,791 143,533 149,205 -6,742 -12,414 -5% -8% Daily Express 2,532 2,544 2,485 -12 47 0% 2% Irish Daily Mail 40,091 41,065 46,173 -974 -6,082 -2% -13%                 The Daily Telegraph 2,161 2,194 2,334 -33 -173 -2% -7% Financial Times 2,264 2,328 2,234 -64 30 -3% 1% The Guardian 2,160…

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ABC Irish Newspaper Circulation April 2017

April newspaper circulation sees that the morning papers actually increased circulation month on month by just over 1,000. The tabloids held firm on March bar The Star who lost 600 copies. The Daily Mail added over 1,000 without tinkering too much with their bulk figure. The market was up 3% on the month and down 8% on the year. In the Sundays the tabloids as a group were up around 600 copies with the Sunday People the only title showing a deficit. The Mail on Sunday was up over 6,000 copies with about 1,000 of that from bulks, the rest were retail sales. The Sunday Times had a bad month, even on the face of it. They are back 2,800 copies on the previous month and that after they increase their bulks by just short of 1,000 copies. Sunday Market was up 1% and down 5% on the previous year. Title 17-Apr 16-Mar 16-Apr M/M Y/Y % M/M % Y/Y Daily Mirror 34,792 34,697 38,963 95 -4,171 0% -11% Daily Record 296 260 287 36 9 14% 3% Irish Daily Star 51,639 52,322 54,193 -683 -2,554 -1% -5% The Sun 56,806 56,724 59,779 82 -2,973 0% -5% Tabloids 143,533 144,003…

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March 2017 ABC Newspaper Circulation

It’s not really surprising that Cheltenham helped the tabloids as it does every year. Collectively they are up 4,600 on February with The Sun taking the lion’s share of that adding 2,400 on the month. Outside that the Morning market was fairly quiet. The Sunday market doesn’t get a lift from Cheltenham. Nevertheless, there were a few changes. Collectively the tabloids were down just shy of 2,000. The Mail on Sunday was down 1,200 and The Sunday Times added 2,000, with the majority of the increase occurring in retail sales. Overall the market was up 3000 on the previous month it’s still back 35,000 on the same time last year. Title Mar-17 Feb-17 Mar-16 M/M Y/Y % M/M % Y/Y Daily Mirror 34,697 34,080 39,150 617 -4,453 2% -11% Daily Record 260 267 276 -7 -16 -3% -6% Irish Daily Star 52,322 50,718 57,239 1,604 -4,917 3% -9% The Sun 56,724 54,308 60,995 2,416 -4,271 4% -7% Tabloids 144,003 139,373 157,660 4,630 -13,657 3% -9% Daily Express 2,478 2,486 2,454 -8 24 0% 1% Irish Daily Mail 40,004 39,768 45,695 236 -5,691 1% -12%                 The Daily Telegraph 2,123 2,136 2,450 -13 -327…

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February 2017 ABC Circulations

February ABC’s were released and it’s the usual swings and roundabouts. In the morning market, the Mirror and The Sun saw the biggest falls with the Daily Star managing to maintain roughly where it was last month. The Daily Mail’s decline can be partially attributed to a decline in bulks and to a lesser extend a decline in retail sales. The Daily Star on Sunday defied all odds and managed a 1,300 increase in sales whilst the Sun on Sunday and The Sunday Mirror felt a drop of roughly 700 copies each. The Sunday Times lost 1,500 over the counter as their bulks remains roughly the same as last month. Morning Market down 9,000 on the month and 16,000 on the year while the Sunday market is down 11,000 on the month and 33,000 on the year.   Title Feb-17 Jan-17 Feb-16 M/M Y/Y % Y/Y % M/M Daily Mirror 34,080 35,433 38,259 -1,353 -4,179 -4% -11% Daily Record 267 257 260 10 7 4% 3% Irish Daily Star 50,718 50,940 53,947 -222 -3,229 0% -6% The Sun 54,308 56,399 58,493 -2,091 -4,185 -4% -7% Tabloids 139,373 143,029 150,959 -3,656 -11,586 -3% -8% Daily Express 2,486 2,501 2,407 -15 79…

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World and Herald Editorial to merge

Interesting developments in IN&M where they have decided to combine the newsrooms of The Herald and Sunday World into a seven day operation “with a focus on news investigations, top quality sports journalism and entertainment”. This new setup will report to a “tabloid platform” editor who will be responsible for both the print and digital formats of both titles. The print and digital formats will retain their separate brand identities but their backroom operations will be merged and, interestingly, the titles are “likely to have its own editor under the new arrangement” – so no guarantees there. There’s no mention of the Daily Star in this arrangement and a notable omission I believe. It’s not that long back where there were rumors of the Daily Star and Sunday World editorial being merged which on the face of it would seem a better fit. The Daily Star’s position in the group seems to be very murky after the spat with Desmond over Royal nudity pics. IN&M still own 50% but, on the face of things, seems to have lost interest. IN&M received a dividend of €500,000 (excluding and charge they have for prepress, printing and what goes to Newspread in terms…