Newspaper Circulations September 2009

Like it never happened and not a mention of it anywhere -‘like the orphan child’ as they used to say. One day your group has a combined circulation in the Republic of 6,400 (nothing ecstatic I know, but still..). Then the next month it’s a combined 1,400 – but not a jot about it! Is this the Mary Celeste of the September numbers? The circulation of the Daily Record and its big sister the Sunday

Newspaper Circulations August 2009

August shows a ‘modest’ increase in newspaper sales, the market picking up by 10,000 copies. This was really down to the Sunday market increasing by 13,000 and the morning papers backing by 3,000. In the mornings the Tabloids again took a bit of a hit. August being a strange months for Tabloids. There is a seasonal lull in the ‘trades’, which has a negative effect on their circulations. But this is normally balanced with the

Regional Newspaper Circulation 2009

Regional papers are feeling the pinch with a year on year decline in the order of 8%. But some papers are really feeling the squeeze. As a group, of those that are audited, they are back nearly 30,000 copies. The table below is a bit information overload – but it’s worth looking at the data at that level. Jan-June ’08 Jan-June ’09 +/- ‘000 +/- % The Anglo Celt 13,836 13,247 -589 -4% The Argus

Northern Ireland Newspaper Circulation

I’ve been particularly remiss in updating information about the newspapers in Northern Ireland. I keep a track of the Google (and others) searches directing people to this poor blog. Of late, I noticed that a good few searches were coming in looking for information on Northern Ireland newspaper circulations. I’d hate to fell that you didn’t get what you were looking for: Title Jan – June 2008 Jul – Dec 2008 Jan – June 2009

Irish Newspaper Circulations 2009

The “Island Of Ireland” report was released today charting the path of Irish Newspapers since the beginning of the year and comparing them to the same period in 2008. No prizes for guessing the outcome. First off I will have a look at the market overall, which as you can see, has dropped nearly 100,000 copies in the year or 4.6%. The Sunday market contributed for almost half of the decline and only one paper

Sunday Newspaper Circulations 2009

In the Sunday segment one of the only papers in the report to grow its circulation was the Sunday Business Post, so congratulations to them. The rise can be attributed to a very strong start to the year, so perhaps an ‘r’ is good for a business newspaper. The Sunday Times also managed the bestgrowth of all papers in the report gaining a very healthy 11%. But, and not to rain too much on the

Irish Evening Newspaper Circulation 2009

Finally, the beleaguered evening market, down another 10,000 copies  or 9% year on year. How long these losses are sustainable is beyond me. The Herald is now under serious downward pressure and certainly not helped by the proposed merger of the Healed AM and Metro into the “Hetro”. It will be interesting as IN&M own all of the Herald and will own 1/3 of the new company/freesheet – decisions , decisions. 2008 2009 Diff Diff

Newspaper Circulations July 2009

No good news, at all. One ray of light is that, bar six, of the 24 papers that kindly enough issues monthly certificates for their circulation figures have increased their month on month figures. The morning papers are up a modest 4,000 copies the Sundays up 17,000. The decreases in the Sunday market was very much driven by a fairly spectacular fall of 16,000 copies for Mail on Sunday. The market is down 6,000 copies

Irish Newspaper Circulations June 2009

Possibly a month where the recent declines seems to have, in the main, settled down. The Daily Mirror was the big loser in the mornings along with the Daily Mail. The Redtops had a torrid time in recent months, but last month it looks like the declines may have bottomed out. The Mail On Sunday robbed rival The Sunday Times of 5,000 copies in one single month. The News of the World made much welcomed

Irish Newspaper Circulations May 2009

More of the same! And in some cases, a bit of jockeying for position. The Daily Star started the year ahead of its nearest rival, The Sun, by a short head it’s now falling behind the Red Top leader. Its stable mate, The Star on Sunday, also fell off in the past month as did the other Sunday Redtops, but to a much lesser extent. The Star on Sunday dropped 12% in one month, and

Irish Newspaper Circulation April 2009

Well, looks like the “R” is claiming victims – The Red Tops. Month on month can be explained by at least the fact that they got an increase in March from Cheltenham – which has now vanished into thin air. The downturn certainly is doing the “Reds” no favours. In tumultuous market conditions, its really incumbent on publishers to be proactive. That means we have to wait until July or August to see how the

Free Newspapers March 2009

Interestingly the circulations of the two free newspapers are out, nothing actually interesting in that, but interesting to look at it from a retrospective point of view. Since the bell sounded for round one, the Herald has taken a different stance on its circulation strategy. Firstly it maintained a safe distance in the early months, then reducing numbers again during the mid year migration to sunnier parts and then back on top for the return

March Circulation

The Republic of Ireland Circulations for March, for the papers that participate in monthly ABC’s we released. Collectively they are showing 6.5% year on year decline and losing some 13,000 collectively copies since the beginning of 2009 alone. The tabloids are again taking the brunt of the drop in the morning market. The stereotypical view of the ‘redtop’ reader working on site or in an allied trade may actually be true and the redtop paper’s

Morning Newspapers Circulations

The rise and rise of the slow decline of Morning Newspaper Circulations! Without the introduction of the Irish Daily Mail, the market would be down just over 68,000 (or 11%) in four years. Taking the Mail into account its down 10,000 copies in the same period reaching the heady heights of 713,000 in July – Dec ’07, the morning market is now back below early 2004 level

Sunday Circulations

On the Sunday side the market is also showing a downward trend having lost 69,000 copies in the last four years and or 11% decline in total. January 2004 the market stood at 1.274m copies every Sunday, it’s now to just a shade above 1.20m copies every Sunday.  Over the four years some titles have bucked the overall newspaper tend completely – most notably the Sunday World where circulations have grown by nearly 17,000 copies.

Sunday Circulations

On the Sunday side the market is also showing a downward trend having lost 69,000 copies in the last four years and or 11% decline in total. January 2004 the market stood at 1.274m copies every Sunday, it’s now to just a shade above 1.20m copies every Sunday.  Over the four years some titles have bucked the overall newspaper tend completely – most notably the Sunday World where circulations have grown by nearly 17,000 copies.

Irish Newspaper Circulations 2008

The picture for the newspaper circulations still looks bleak. Some papers really struggled in the past twelve months and some managed to completely buck the trend, with very few titles staying in positive territory. In volume terms the most notable loss comes from the News of the World dropping 17,345 copies every Sunday. This is followed by the Sunday Independent shaving 12,000 off its sale. Bucking the trend was The Sunday World adding 1,400 copies.