Irish Newspaper Circulation December 2011

If only we were discussing the six monthly figures, all of them. But we’re not because some of the papers will not be filing their six monthly figures until 16th February 2012. So, on that date, you can finally find out what the Irish Independent, Irish Times etc sold in July of last year. Breakneck pace. For those who did provide the timely information required it’s grim reading. Month on month the big fallers in

Irish Newspaper Circulation November 2011

Our penultimate figure for 2011 and still no Ho Ho Ho! Looking at the month on month figures the Sun seems to have had a real dip loosing over 4,500 copies in a month. The sales have most likely disappeared into the ether and, if you’re a regular watcher, that’s a euphemism for gone, never to return. December (due to the festivities) normally sees the morning market drop by about 5% so it’s looking like

Irish Newspaper Circulation October 2011 ABC’s

The Mirror group of papers seem to be the fallers this month. The Daily is down almost 4,000 on the month – which was a fairly sizeable drop for the paper. On the other hand, The Sun gained nearly 1,500 copies month on month. If it were not for the tabloids, the morning market would be very tedious! The Sunday market is down 98,000 copies year on year, telling us that nearly all of the

Irish Newspaper Circulations September 2011

Its look as if the August slump was just that as the market bounced back again in September. The same occurred last year with sales dropping in August and resurrecting themselves again in September. The Mornings were down over 6,000 copies month on month and down 24,000 year on year. The Sun seems to have been hit badly in September dropping 3,456 month on month. Other than that headline all the other papers in the

Irish Newspaper Circulations August 2011

A very interesting, if not perplexing, batch of figures. Last month was the first without the News of The World and the signs were that buyers of that paper all found new homes – temporary shelter as it turned out. The News of the World in its last month (June) sold 113,000. The month is made no appearance the market was sown 33,000, suggesting that 80,000 had switched to another paper. It now look like

ABC Circulations Jan June 2011

The ABC Circulations for Jan June 2011 were released and make for fairly sobering reading. The circulation of National newspapers papers in the Republic of Ireland has declined by over 165,000 in twelve months. The biggest faller was in the Sunday market where there have been two newspaper closures in the year. Even stripping out those two titles, like for like sales of the remaining titles is still down 5%. Mornings are dwon 5% and

Irish Newspaper Circulations July 2011

Let’s cut straight to the interesting market in July – The Sundays. The News of the World ceased trading and produced a final edition on the second Sunday of the month. However, they decided not to produce an ABC figure for the month- and why would they. The previous month the NoW sold roughly 113,000 copies so , theoretically, they were all up for grabs (let’s leave aside multiple purchases). As the Sunday market was

Irish Newspaper Circulations June 2011

Seemingly if you’re a media owner with an abundance of titles and the poo hits the spinning thing, you simply throw the title out with the dirty water. And it will all go away! The figures below are BC – before crisis and next months will not reveal anything other than confusion as the News of the World was caned mid-month. It will be August before the dust settles. The morning market has little in

Irish Newspaper Circulations May 2011

Without trying to detract from some of the increases – one has to keep in mind that April was a fairly appalling month for newspapers with Easter and Bank Holidays etc. Mornings first: The Sun came back out and increased by over 3,000 copies, actually all the tabloids saw an increase on the previous month. The rest of the papers only saw marginal increases month on month. Year on year The Mirror is still hanging

Irish Newspaper Circulations April 2011

This April was littered with Bank holidays and then a Bank holiday in May (not covered). But it normally leads to disruption, which in turn leads to lower newspaper purchasing. But his year seems to have bucked that trend as the market is up just shy of two thousand copies. Granted, it’s the promotion happy Sunday market that made most of the gains. The month on month for the tabloids can nearly all be explained

Irish Newspaper Circulation March 2011

Get the latest circulation data here   No pretty formatting today as were are stranded with a laptop running the equivalent to Windows 3.1! But we’ll address that later. In the interest of speed and haste we have basic formatting but plenty of data. First things first. Congratulations to the Daily Star for putting on a few copies! That’s not a facetious remark. If you plan for an event like Cheltenham and it pays off

Irish Newspaper Circulation April 2010

A marginal decrease in the mornings this month. Taking into account the ‘disruption’ in the buying cycle for Easter and School holidays – its not a bad result.  However the year on year picture is very bleak. The tabloids account for 24,000 of the 29,000 drop in the market year on year. Just how much more blood letting can that tabloids take is anyone’s guess.    The Sunday market is beginning to get a little interesting.

Irish Newspaper Circulations February 2011

February saw the introduction of “i”, the free stalemate of the London Independent. Now, should it be named “i-spy”. Having made the decision to print an edition in the north and ship it across the border every night you would think that it would be a little easier to find. Copies are like hens teeth! If you’re looking for ‘Irish News’ it’s not going to be between the covers there. But, if you wanted to

Irish Newspaper Circulations January 2011

The first month of the year and we see a little mistake on a other than unblemished tome. The people at the Mail, who “passed off” as another paper last weekend have no ABC certificate this month. The ABC’s extremely efficient PR agency in Blighty said: The Daily Mail and Mail on Sunday circulation data for January 2011 has not been submitted in time for inclusion in this report. Once the data has been received

Irish Newspaper Circulation December 2010

December never brings any real cheer to the Newspaper Business – its a month where minds are on festivities and certainly not on print. This December will also be fondly remembered for the blanket of snow, which probably didn’t help figures in some quarters. The Mail on Sunday is the only paper here to be up on the year and, bar the Independent on Sunday, no paper is up month on month.      The tabloids seem

Irish Newspaper Circulations November 2010

As the year draws to a close, it brings no good news. And with the snow and appalling driving conditions December will not ‘save the hay’ – expect there to be a few bad news stories when the December figures are out.  Month on Month the overall market is up marginally spurred on by the Sunday market, which in turn was spurred on by the Mail on Sunday. The Daily Mail was the only number

Irish Newspaper Circulation October 2010

The mornings took a right hammering in October loosing 11k month on month mainly spurred on by the red tops. The Sun lost 5% of it’s circulation in a month, The Daily star not far behind it at 3.6%. Nobody seems to have picked up any of these falling sales. The Irish Daily Mail didn’t escape the carnage  dropping 3.2%. All pretty bad news for the morning market. The Sundays also threw up a few

Irish Newspaper Circulation September 2010

September, brings a form of normality, if you’re a Circulation Manager anyway. That particular creature likes school, school runs and no summer holidays. Circulation people look with distain at tomes analysing the Chaos Theory. They just want calm and trends and straight line regression analysis. Month on month September does answer some of their prayers. The month on month lift in the Morning market was mainly carried by the Daily Mail. They were also the

Irish Newspaper Circulations August 2010

The Irish Daily Star took a bit of a bath last month, a period that should have brought some cheer to Terenure with the premier league and the tail end of the GAA. They dropped over 3,000 copies month on month. The Sunday Title, on the other hand, added 4,000 copies to address the balance in the daily market.  The Daily Mirror had another good month and if one looks at their performance over the

Irish Newspaper Circulations July 2010

To begin on a positive note* not in the last 18 months have we seen such an increase in the morning market – up a hefty 7,700 copies. Albeit mainly on the back of the Daily Star – but still! The Sun picked up a bit as well and both tabloids could attribute the return of decent sporting events a welcome boost to their sales. Still, reflecting on the previous year, the three (four) tabloids