ABC Circulation December 2015

For the monthly providers of circulation data the report today the final one for 2015. This also allows us to provide their July-December numbers. For the other papers on our shelves, we will have to wait for another few weeks until they provide that data. The December’s numbers were nothing by way of excitement with the Daily Star providing something by way of change as it managed a gain on the month of 1,200 whereas

ABC Circulation November 2015

The penultimate month in ’15 brings little by way of cheer. The only change in the ABC’s is that they now have a new report which measures the digital editions of the papers – not that it’s going to make a huge difference here as they report a total of 110 digital sales in November in Ireland – across all titles! Their new format is also a little confusing as the ABC report no ‘digital

ABC Circulation October 2015

The October ABC’s show little signs of excitement, as per normal, bar the dramatic reduction in the sales of the Daily Star Sunday. Between September and October they have dropped by over 40% to just 9,000 copies from 15,000. A drop would either have to be “self imposed” if the publisher decided to alter (dramatically) the distribution of the title or there was a third party involved like a chain dropping them. I’ll dig a

ABC Circulation September 2015

It’s a study in newspaper purchasing fickleness this month. The circulation ebb and flow in full view for some of the titles with the numbers they picked up last month disappearing. The Star lost 4,200 in circulation month on month having gained nearly the exact number the month prior to that. The other morning tabloids were, in the words of Churchill, “least worst”. The Sun and Mirror dropped as well, but not as spectacularly as

ABC Circulation August 2015

The football Gods look like the looked kindly on some of the titles as their numbers were up on the previous month – most likely on the back of a culmination of the premier league, bigger games in both football and hurling and, least we should forget, the Galway races. The morning tabloids all saw an increase month on month with The Star increasing 4,235 or 8% on the month. The Irish Daily Mail also

ABC Circulation Jan June 2015

Remarkably, there’s now no ‘solid’ (in my eyes) metric for the best selling Irish Morning Newspaper. Having suddenly jettisoned their ABC certification, we can now only rely on the JNRS and perhaps some web metrics, when and if they appear, for some solid ‘market’ data on the Irish Independent. My views on the JNRS are easy to find here and my apathy towards them is not veiled. I’m sure that across Europe most of the

JNRS Newspaper Readership 2015/14

At the outset I’d apologise on behalf of the Newspaper industry: the table below is a numerical assault on the eye – but we now have three metrics for each year: Print & Display, Print Only and Display only. I’d forward a second apology (not on behalf of the industry) directed at the readers of this analysis and it would be on the back of the lack of meaningful data. Personally, I find some of

ABC Circulation July 2015

Just a brief one today! The mornings show a ‘blue moon’ event with The Sun adding 2,500 in the month to get it close to last year’s figure, over the sixty and way ahead of The Star. The Mail see-sawed again and drops 15,000 on the month. The Sun on Sunday also made progress adding 1,700 and the Sunday Times managed a marginal increase.

ABC Circulation June 2015

There’s very little in terms of reporting this month. It marks the half way point and these will be the last figures to go towards the Jan-June 2015 ABC . Nothing would make me happier than to be reporting the six month figures, but we have to wait another forty one days until the Old guard deem it fitting that they allow us an insight into some metrics of their business. We have no analytics

ABC Circulation May 2015

The May figures are out and show the same pattern as has been apparent for the last few years at this point. The Mirror is sitting on the edge of the 30’s and the other two tabloids are heading (albeit slowly) to the 40’s. The Daily Star lost 2,200 in the month, something it can’t afford to do on a monthly basis. Promotions and a few extra multiple copy sales added close to 4,000 to

ABC Circulation April 2015

Another month and more figures. April had Easter, so there were the normal exclusions for Good Friday and Easter Monday in the daily market. Still the picture was the same downward trajectory. The Daily Mirror dropped 1,200 on the month or 3% while the other Tabloids had mixed fortunes both up and down. Collectively down 1,500 on the month, but the 2,400 increase on the month for the Daily Mail resulted on morning papers up

ABC Circulation March 2015

Cheltenham was the only event to bring a smile to tabloid newspaper executives with the Star and Sun adding a few copies this month on the back of the festival. Surprisingly The Mirror didn’t see any payout from the horses and they actually lost 300 odd copies month on month. The Daily star did exceptionally well adding 2,300 to its figure and the Sun added 1,400. But the uplift will be fleeting and April will

ABC Circulation February 2015

My elation from yesterday, at what could have been perceived as a softening of the falls, was short lived when it was pointed out that the February ABC figures I had used were in fact the six month average to February and not the February only ABC. As you will see below the picture is indeed bleak (I should have known: it was “good news” in the same sentence as “Newspapers” – seriously). In fact

ABC Newspaper Circulation July December 2014

The bi-annual speculation begins in earnest today about the ‘future of print’ with the eventual release of the last of the six-month figures for the Irish Newspapers, today covering July to December 2014. Taking and over view first: over the twelve months the overall market has declined by a further 7%. And both the Sunday and morning market have also fallen by 7%. There’s nothing at all positive in the overall figures with the rate of

ABC Sunday Newspaper Circulation July December 2014

The Sunday market fell 7% between July December 2013 and July December 2013. The market now stands at 756,118 copies every Sunday down 54,778 on the same period last year.  The biggest selling paper on Sunday is still the Sunday Independent selling 219,007 copies every week. This is down 4.5% on the previous year or 10,375 copies and their actively purchased figure at 96% remains in line with last year. It’s followed by the Sunday

ABC Morning Newspaper Circulation July December 2014

Morning newspapers saw a decline of 7.2% over the twelve months dropping to 450,956 for July December 2014. The three tabloids audited contributed close to half of that decline, dropping 16,371 collectively. The Irish Independent remains the largest selling paper in the morning moving 112,502 copies each day down 4% or 5,000 on July Dec 2014. It has to be noted that in this figure, 86.7% of that is actively purchased compared to 87.2% in

January 2015 Irish Newspaper ABC Circulation

It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month. However the year on year figure shows the morning market down over 19,000 on January 2014.These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling to maintain purchasers every morning. The

December 2014 Irish Newspaper ABC Circulation

The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.   Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an isolated loss for the publication

November 2014 Irish Newspaper ABC Circulation

One audit left for 2014 which will be issued early January. But it’s really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings. The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into second place again behind The

October 2014 Irish Newspaper ABC Circulation

The euphoria of the English premier league was short lived with the tabloids actually below where they were before the kick of a ball. Both The sun and The Star are at 58,000 and the Mirror at 46,000. In total the tabloids are down 6,600 month on month and nearly 17,000 on the year. The morning market now stands at 221,000 which is down 21,000 year on year. In the Sundays there were a few