ABC Circulation February 2015

My elation from yesterday, at what could have been perceived as a softening of the falls, was short lived when it was pointed out that the February ABC figures I had used were in fact the six month average to February and not the February only ABC. As you will see below the picture is indeed bleak (I should have known: it was “good news” in the same sentence as “Newspapers” – seriously). In fact

January 2015 Irish Newspaper ABC Circulation

It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month. However the year on year figure shows the morning market down over 19,000 on January 2014.These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling to maintain purchasers every morning. The

December 2014 Irish Newspaper ABC Circulation

The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.   Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an isolated loss for the publication

November 2014 Irish Newspaper ABC Circulation

One audit left for 2014 which will be issued early January. But it’s really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings. The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into second place again behind The

October 2014 Irish Newspaper ABC Circulation

The euphoria of the English premier league was short lived with the tabloids actually below where they were before the kick of a ball. Both The sun and The Star are at 58,000 and the Mirror at 46,000. In total the tabloids are down 6,600 month on month and nearly 17,000 on the year. The morning market now stands at 221,000 which is down 21,000 year on year. In the Sundays there were a few

September 2014 Irish Newspaper ABC Circulation

As predicted, the tabloids slipped back after the euphoria of the start of the premiership abated in September. All the tabloids lost their August lustre and now it’s simply a slow decline to the “C” word on the 25th of December. The Star and Sun are now perilously close to the slipping into the 50’s. Both papers tested those waters briefly earlier in the year only to be saved by the kick of a ball

August 2014 Irish Newspaper Circulation

I had to double take on these sets of results – so used to the doom and gloom at follows the monthly figures like a bad smell that there was a modicum of disbelief and a measure of self-doubt about my ability to use a spreadsheet. But, no they are the real deal. In August, ever paper under scrutiny, made month on month gains bar the FT and the Mail on Sunday. I couldn’t recall

July ABC 2014 Irish Newspaper Circualtion

Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month.  However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot among the redtops as well. The Daily Mail reports a drop of over 6,000 on the month (-13%) which is a fairly sizeable decrease in a calendar month but much of that could be down to a

Irish Newspaper Circulation June 2014

This month sees The Sun and The Daily Star dip below the sixty marks and the Mirror roots itself solidly into the forties. I’ve never made any bones about it – but I’m a huge fan of tabloids, but by no means a tabloid apologist when they over step the mark – as they have on numerous occasions. The dip this month is particularly worrying for that group of papers. I appreciate dropping below sixty

ABC Irish Newspaper Circulation May 2014

Nothing spectacular happened in May – the end of the premier league and the beginning of the Football and Hurling championship (and therefore order being resorted to the world!). The ABC’s were equally less than spectacular and continued along the same lines as normal. The Daily Mirror stepped into dangerous territory, dropping below the 50k mark. It had dipped there before in December, but that’s allowed given the season etc.The Daily Star managed to keep

April 2014 Irish Newspaper ABC Circualtion

April was a very busy month with a few big sporting events and Easter and all that it brings. Easter is not the kindest for newspapers with the daily papers opting to exclude the 18th and 21st (Good Friday and Easter Monday) from their month’s total and the Sundays opting to exclude the 20th. The tabloids would have been helped with Aintree and, to a lesser extent, the National League Final. The Daily Star added

March 2014 ABC Circulation

March brings a bit of good news for the tabloids in the form of Cheltenham, which always manages to lift sales for them. However going on the past, this boost will be short-lived and April will bring a dose of reality to a beleaguered market. The big winner this month was the Daily Star gaining close to 2,000 copies and it looks like it was at the expense of the Daily Mirror, who had a

Irish Newspaper Circulations February 2014

The lift the papers got in January is well gone now and some of the publications dripped significantly. The Mirror dropped 2,900 copies (-5% on the month) leaving it at just over 51,000. The Irish Daily Star now at 61,000 whilst The Sun is down to 60,000 – down 7% on the year, The Star down 9%. The Morning are down 18,000 year on year and 8,000 on the month.    In the Sundays, the

Irish Newspaper Circulation January 2014

January, thankfully, showed a change in the outlooks of the tabloids, most notably the Daily Mirror bouncing back some 7,000 copies on its December figure and the Sun followed suit gaining nearly 3,000. Still the year on year figure is bleak down between 5% and 9% – the latter percent being the Irish Daily Star. All the papers got a lift for the New Year bar the Observer – which it should be noted is

ABC Circulation December 2013

December is always a bad month for sales and this year is no different. The tabloids took a beating last month dropping 10,000 over the month. The big faller was The Mirror leaving 5,600 behind on November. The Sun fell into the 50’s pit for the first time and The Daily Star hung on by a very narrow 400 copies. With the inclement weather we had last month, I can’t expect that these figures will

November ABC Irish Newspaper circulations 2013

A fairly grim month for the Tabloids, again. Whatever it was about the month all the titles suffered. The Sun back nearly 3,400 copies (about 5%) and The Daily Star recording a 1,600 drop. The Mirror was the surprise of the month adding 1,800 to its numbers. Collectively the tabloids were down nearly 3,000 copies – and history shows that it won’t get any better next month. The Sun is currently perilously close to a

ABC Irish Newspaper Circulations September 2013

Just to recap – there are two distinct ABC reports – a monthly report, in which twelve morning newspapers available in Ireland subscribe to and equally twelve of the Sunday’s provide data for. Three mornings and three Sundays only provide data on a six monthly basis to complete the lofty sounding ‘Island of Ireland’ report, a report which is given acres of space in print and way too much weight – and I stand guilty

August 2013 ABC Newspaper Circulations

For the tabloids, August with the start of the premier league couldn’t have come quick enough. A large group of soccer supporters seemingly regained their interest in tabloids this month and in the mix there are probably a scattering of GAA supporters too, loyal to the true faith and not concerned with the ‘foreign game’ at all! Two big GAA games in August both featuring the metropolitans would have to have definitely added a few

ABC Newspaper Circulation July 2013

July ABC shows some very small gains in the tabloid sector. The tabloid market is up 500 copies on the month but 18,000 down on the year. The leaderboard changed, yet again, with The Sun now in the premier position.  The Daily Mail looks, on the surface, as if it dropped inexplicably, but its simply smoke and mirrors. Their bulks this month were just over 2,000 as opposed to 7,000 the previous month which accounts

ABC Newspaper Circulations May 2013

One would wonder if the Herald’s shift to the morning is having an effect of the numbers of the tabloids, more specifically the Daily Star. It dropped 1,200 this month and both the Mirror and Sun dropped 1,000. The Daily Mail gained close to 1,000 and the market was down 2,400 on the month and over 20,000 on the year. The Sunday Daily Star still shows the others how many papers you can sell without